Illustration

Tencent Animation & Comic App

Design of T-shirt

Applicant - Zhenzhen Liu

Create four works using Photoshop

Design the T-shirt & Make it & Sell it to our customers

Conduct the user research & Prototype and Design user interfaces & Analyze data

Illustration

KoiLotusBoatMoonWaterweedsLake

At the mercy of the ripples, shadow of the moon and lotus are swaying. Kois quietly swim through waterweeds. The world is quiet.

As a city girl, I grew up in a big city, Shenzhen in China. This city offers me a lot of conveniences such as 24-hour shops, high-quaility education, remarkable restaurants, high salary and so on. Howev-er, pressure comes with these benefits. Indeed, I sometimes feel stressed because of the terrible traffic jams and the endless com-petition. However, I think that this paradox contributes to the unique character of the city. I’m fascinated by this big city, Shenzhen.

CityKey Word:City Life, Work, Pressure, Home, Relaxed

LakeKey Word:

Budda, Buddhasim, BeliefModern Gallery, Chinese Traditional Art

Children are took to the galleries by their parents to learn the history, art and aesthetics. It was the same story to me. At first, I couldn’t understand why my parents like to do so and for me, it seemed meaningless. But actually, all these museums and galleries cultivated my enthusiasm for art and enlightened me on painting skills.

Gallery

Garden, Sunflowers, Magpie, Wind, Dream

Mark Twain remarked that don't part with your illusions and when they are gone you may still exist, but you have ceased to live. I deem that the creation and the dream kindle the passion of our lives.

Dream

Key Word:

Key Word:

TencentAnimation & Comic AppAndroid

600,000 1,500 3 20,000Over 600,000 daily active users use our android App

Over 1,500 exclusive comic artists, authors and cosers cooperate with us

Besides App for Android users, we supply our App for iPhone and iPad users

We offer over 20,000 comics and animations for our users to enjoy

Time & My Missions

Jul Aug Sep Oct Nov Decv 4.8v 4.9 Test

v 4.9v 5.0 Tetst v 5.0 v 5.1 Test

v 5.1v 5.1v 5.2 Test

v 5.2v 5.3 Test

version 4.9Test User Research 1

Picture Editing

Night Mode

Columns

Comment

Stickers

CommentColumns

User Research 2

Our App

Tencent Animation & Comic App腾讯动漫

Darft

Product Reserch

User B : “ The screen is too dazzling to enjoy the comic”. (When the room becomes dim);

User A: “ I try to save one of the pictures to be my phone’s wallpaper but I can only use the screenshot”.

IDEAS !

Picture Editing

Night Mode

Our users can Share the pictures to their friends or Download it after they edit the pictures.

According to our records, about 71% of our users are students which means they usually enjoy the comic on weekends or at night of weekdays. Thus, a more enjoy-able reading mode for the night is important.

HOW CAN WE SATISFY OUR USERS’NEEDS ?

Online Social Interaction-Often

Online Social Interaction-Seldom

Online Social Interaction-Never

User Research 1

User Research 2

xxxx

xxxx

xxxx

Group Discussion + Questionnaire

Name: JimName: Jim

+

We are going to build social networking service in our Android App. To build this new fuction, analysis of our target users is essential. Therefore, our team oper-ate this investigation. I’m mainly responsible for recording and analysing

Target & My Mission:

About The User Research:

Statistics & Analysis

Group A: People: 8Female: Male=3:5Age: 16-21

Group B: People: 8Female: Male=1:1Age: 16-21

Both Groups are fond of ACGN or COSGroup A - Strong social tendency Group B - Little demand on social App

WechatWechat-Moments

QQ-Zone

QQ-Group Chat

WeiboLofterNice

Baidu-TiebaBilibiliComic-IslandPudding

common habits

Familarity

Behaviors & Apps

WechatMoments

WeiboLofterNice

Baidu-TiebaBilibiliC-IslandPudding

QQZone

QQGroup

(Relevant to Comic)

FamliyFriendsColleagues

Pop StarsAuthorsFriends

UGCNetizens

NetizensFriends

Friend with the same interests

Group ChatChatMoments

Moments FollowLike & ShareComments

BulletscreenCommentsShareFollow

Group ChatChatMoments

Group Chat

Questionnaire:

Group A: People: 6Female: Male=1:2Age: 14-18

Group B: People: 6Male OnlyAge: 14-18

Group C: People: 6Female: Male=2:1Age: 19-23

Group D: People: 6Female: Male=1:5Age: 19-23

Target & My Mission:Test user experience and functions of our new version Android App(v 5.0)Find out how can we improve our App and make it more enjoyable and usableMy mission is to talk with some users, record the conversations and analyse.

About The User Research:xxxx xxxx Conversations-One by One

Most of them are students and only two of them work in companies. 4 of them are our App users, 8 of them are other comic Apps users and the rest of them don’t use App to read comics, but instead use browsers.

Analysis:

QQ is the product belonging to the Tencent. We can cooperate with them and attract more target users to our App.Attract illustrators, cosers and active users to our App to increase good user generated content (UGC) in our App.We need to build up point reward and gift bonus. The frequency that users use our App will benefit from this system.

User InterfacesInteraction Flow

Defult Setting:Resemble to brightness of phone light system

Slide to modify the brightness of the screen and meanwhile disconnect the bond with phone’s light system

Add a black mask layer above the picture to maximize the adjustable range of brightnessModify the opacity of this mask layer.

Touch the area outside this window to close it

Picture Editing

Night Mode

User InterfacesInteraction Flow

Share or Download

Download Share to friends

Cutting

Enter to Wechat/QQ/Weibo

Share to friends or Download Cancel or Next Notification: done successfully

Notification:Done successfully

Fail, please try it again Choose to stay here or back our AppNotification: done successfully

cancelNext

Next

or

Low Fedility

05000

1000015000200002500030000 Average PV per Day

How many users read each issue How many users like each issue1st 2nd 3rd 4th 5th 6th 7th 8th 9th 10th

87929616

7908

18813

4358

25359

22631

9726

13594

23548

Topic of each columns1. Wars & Chinese heros !2. When the comic crash on the Korean TV series !3. Suprising School Associations !4. Plant vs Zombies !5. Special comic list for U Holiday !6. Hi, Detective !7. After the Nirvana in Fire !8. Little cute boys in Comic !9. Wandering in this Space !10.Double 11 day- the comics you can never miss

21

10

98 7

6

5

4

3

In the light of our statisticsOur users like the current hot topics. Bridging our comics to these hot topics can lead more users to our comics and largely increase the number of DAU and MAU.

Columns

Statistics

It aims to introduce comics to our users and attract users to read these comics which will directly increase the number of active users.

For these columns are issued each Thursday by ediors, I suggest to modularize this column in our admin so that our editors can edit this column through the admin.

Target:

Topic of The Coulumn

Upload Banner

Comic Name&ID

Upload Pictures

The Second Comic

Add More ComicsDoneSave

Introduction

About The Coulumn

Target:

Darft

Digi

tal P

ictu

res

Stickers & Comment System

Target & My Mission:Our team begin to build the social network-ing services in the version 5.2. We are planning to refine the comment system which plays an important role in social networking services. The version 5.2 Android App will support the function of posting pictures and stickers in users’comments. I assist to pototype parts of the comment system and design the stickers.

Back Sent

Title of the Comment (optional)

Comments & Stickers & Emoji& Japanese Emoticons

Japanese EmoticonsStickers & Emoji

Choose the specific sort of Stickers

Choose the specific one you want

DeleteLong press to delete more words or Stickers

Content Comment(9999+)

Tom

Post their comments and stickers here!(No more than 2000 words)From Android

259 490

5 minutes ago

Thea

Post their comments and stickers here!(No more than 2000 words)From Android

259 490

1 hours ago

Jim

Post their comments and stickers here!(No more than 2000 words)From Android

259 490

yesterday

Comic Name

Design T-Shirt

T-shirt Design

It was the last semester of our college lives. I suddenly got aware of the fact that some of my friends would take their graduation programs, some of them would go to work in companies and others would go abroad. It was the time to say good bye to our college lives. However, I believed it was a new beginning to our future. I hoped that we could fight for our academic goals or career promotions, so I came up with the idea to make a T-shirt which embraced my good wish and cherish memory. I invited my friend, Liu Ying , to join in. We designed this T-shirt, contacted the manufacturer to make it and sold the T-shirt on our campus.

GET IDEAS & SKETCH MAKE DIGITAL PICTURES CONTACT MANUFACTURER PRODUCE T-SHIRT SELL OUR T-SHIRT

Team Members : Liu Zhenzhen & Liu YingNicknames : Chunchun & Gougou

Liu Zhenzhen : Design the T-shirt Contact the manufacturers Liu Ying : Eidit advertisements Operate planning

通信 means communication and is the abbreviation of our institute - Science Information and Communi-cation. 向and仰are inserted between 通 and 信. Then, the meaning of phrase becomes to‘for faith’. I believed that every student need faith in their lives.

There is a special nickname of our university called Qingshui temple. There-fore, I sketch a little monk to represent our students. Qingshui temple is the place where they study and live. This little monk also represents studiousness and perseverance which just like our students strive for their goals in their four-year college lives. The ripples of the river surrounding this little monk is behalf of Qingshuihe. In Chinese, he(河)means river.

Gingko is used on the back side of T-shirt, for our university is famous for its scenery of Gingko. Our college has been selected as one of the most beautiful Gingko scen-ery in China. Even though we have to leave this university, the beauty of Gingko will imprint in our mind.

My concept & Design

We start from here

http://mp.weixin.qq.com/s?__biz=MzA4MDYyNDgxMw==&mid=205937696&idx=2&sn=c0accf08eb31c96a7e2ce3893d8e11ce&scene=2&from=timeline&isappinstalled=0#wechat_redirect

You can find more details including prices, high definition pictures, and sizes table of the T-shirt, in following address.However, this T-shirt was sold on our campus, so there is no English version of our advertisting website. (Sorry about that)

Social Softwares : Advertising the T-shirt through Weibo, Wechat and QQ (utilizing the linkages of friends)Advertising fliers : Sticking the advertisements on the walls of the seniors’ dormitories (targeting to the unknow people).The cost of each T-shirt is 37 RMB and we sell it to students for 49 RMB per T-shirt but 90 RMB for both.

Ensure the number of the T-shirt for each size and book 5-6 pieces more for the size M&L in case of emergency;

The textile : 60% cotton + 40% acrylic fibers & The craft : using foil stamping process;

Minimize the chromatic aberration between our digital pictures and the T-shirt sample, I modify our digital picture in CMYK mode;

Negot iate wi th manufacturers to reduce the cost; (PS:The most interest-ing thing was that I found that the man-ager of the manufactory was ouralum-nus. Thank to that , I got the best price;)

Negotiation with manufacturers

Marketing Strategies The Poem for this T-shirt

Advertising Logo

Thank You