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SALES AND DISTRIBUTION OF P&G Group 8 Vihit Bhalsod 90 Anchal Agarwal 75 Viswashish Jena 84 Bhoomika Shah 106 Karishma Shah 115 Rishi Uppal 104 Harsh Shrimali 27

Established in 1964, P&G India now serves over 650 million consumers across India.Its presence pans across:Beauty & GroomingHousehold CareHealth & Well BeingIt has currently invested in the country via its five plants and over nine contract manufacturing sites.It has created 26,000 jobs directly and indirectly.Introduction

P&G Range of ProductsDistribution ChannelSwastik Corporation which provides distribution and warehousing in Mumbai

30,000 retailers and wholesalers including Modern Retail Outlets

Handling distribution of only P&G Products

Single Largest Distributor for P & G in Mumbai

SWASTIK CORPORATION

Being a 3PL (Third -Party logistics) provider - serving the manufacturing and retail sectors.

Enhancing the clients supply chain by offering excellent services across distribution, transportation, C&F services (Carrying and Forwarding services) and warehousingReaching out directly to over 1 Lac retailers and wholesalers including Modern Retail OutletsHandling distribution of various FMCG Products for reputed and leading brands of different categoriesHaving tie-ups with international brands for regional networking in DistributionSingle Largest Distributor for Procter & Gamble in Asia Pacific RegionEmploying a workforce of about 2500 for distribution business

6SKUs OF SWASTIKAt all its branches, i.e.:-Mazgaon KalinaAndheri Chembur BhandupNUMBER OF SALESMEN Chembur - 30 catering to 6000 shopsMazgaon - 60 salesmenOrder is placed Channel wise till 4 pmServed within 20-22hrs.Areas covered by various branches all over MumbaiChembur- Ghatkopar to Wadala

Bhandup- Vikroli to Mulund

Mazgaon- King Circle to Colaba

Kalina- Ghatkopar (West) to Bandra

Andheri- Borivali to Andheri

Categorization of Shops DLR (Distributor Landing Rate )

DLR = RLP(Retailer Landing Price) - Distributor Margin DLR for P&G Products is 4%- 5% (Variable)

PTR (Price to retailer)PTR = Cost + Mark UpPTR for P&G products varies from 7%-8% + If any offer then additional 4% (variable)Less selling product ,More Margin to retailer or Vice versa

Total Investment by Chamadia Group is approx. 1200 crores Beat PlanZonal wise distribution

7No. of Salesmen

7977Basic Call ProcessBasic Call ProcessTARGET DISTRIBUTIONBasis:Index Year Ago ( IYA)Category wise distribution indexExample:

Hair & care

Current year Rs.100 Rs.11 lakhs Increase sales by 20%

Next Year Rs.120 Rs.13 lakhs Measures:Media Initiative Product initiative Consumer offersIncrease of Rs.2lakhsSo, 11lakhs/2 =5.5

Hence add individual targets with 5.5% of earlier target Inventory Control unitNED Net effective distributionLOHD Last on hand distributionOHD On hand Distribution Example: Visit every 7 days

Visit on 01/03/2013Visit on 08/03/2013Product LineIn stockSoldOrderedPantene 100ml9 units7 units7 unitsProduct LineIn stockOrderedTotalPantene 100ml10 units6 units16 unitsNEDOHDLOHD P & G Sales Head P & G Mr. Namdev Head Supermarkets P & G Mr. Prathmesh Merchandising Head for Reliance P & G Sales Representative OlayP & G Sales Representative Ariel & Tide P & G Sales Representative Pampers

P & G Sales Representative Pantene

Modern Retail(Reliance)

Emotionally attract both retailers and customers

Benefits:Retailers Provide spaceCustomers Buy products hence increase sales

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