BEAUTY CRAFTPartnering with professional salons and spas in the Midwest since 1928

march | april 2017

THE NEW STANDARD INPROFESSIONALHAIR COLORP-to-P CREATED BY PROFESSIONALS

FOR PROFESSIONALS

PROFESSIONAL

HAS RESPECT FOR…

Dear Salon Partners,

We are very excited t o intr oduce t o you and t he beauty industry a

rev o lut ion in hair co l or. B IG hairco l or wi l l give sal ons a brand new out l ook on

how t hey appr oach co l or and run t heir businesses.

B IG hairco l or wi l l al l ow co l or ists t o pr ocess co l or in hal f t he t ime.

B IG hair co l or wi l l pr ovide t he co l or ist and cust omer wit h t he safest hair

co l or avai lable t oday.

B IG hair co l or wi l l be a t oo l t o he lp sal ons become more pr of itable in 2017 by

cutt ing your co l or c osts up t o 60% per year.

We invite you t o learn more about t his new techno l ogy in hair co l or at one

of our Intr o t o B IG Seminars or t hr ough one of our distr ibut or sal on

consultants in your area.

We l ook f or ward t o t he opportunity t o share t his excit ing breakt hr ough

t hat can transform your business.

Sincerely,

Adam Wexler and Ian Wexler

C o-O wners of Beauty Craft

WWW.LOVEINC.ITWWW.BIGPROFESSIONAL.IT

PROFESSIONALBIG

WWW.LOVEINC.ITWWW.BIGPROFESSIONAL.IT

BIG PROFESSIONAL is...High-Performance Service Toolscreated specifically for Top-LevelIn-Salon Professional Services.

CREATED for...Responsible stylists sensitive to sustainableprofit and growth, knowledgeable in runningnumbers, time efficiency, practicality, quality,

convenience, economy and ecology.Professionals concerned with obtaining

the best results without compromise to thehealth and wellbeing of themselves,

their colleagues and clients.

THEWHATWHOWHEREWHENWHY&

HOW

Wednesday January 11th10am to 11:30am

Beauty Craft Rochester Store4530 Maine Ave SE Suite 525

Rochester, MN 55904

Monday January 16th10am to 11:30am and 2pm to 3:30pm

Beauty Craft Omaha Store2631 South 144th Street (Next to Old Chicago)

Omaha, NE 68144

Monday January 30th10am to 11:30amIron Horse Hotel500 W Florida St

Milwaukee, WI 53204

Monday February 6th10am to 11:30am

Sheraton Chicago O'hare Airport Hotel6501 Mannheim RoadRosemont, IL 60018

Monday February 27th10am to 11:30am

Sheraton Bloomington Hotel5601 West 78th Street

Bloomington, MN 55439

Encounters...THE

A E IN ITALYINTHEWORL

BIGGESTFASTESTSAFESTPROFESSIONALHAIR OLOR

P P REATE BY PROFESSIONALSFOR PROFESSIONALS

PROFESSIONALBIG

4 TIME EFFICIENCY Our products are created to achieve the best results

in the least amount of time possible.

4 HEALTHINESS Enhancing the beneficial qualities while reducing to a

minimum any adverse effects our products may have on the person or on the environment.

4 PROFESSIONALISM ‘NO compromise’ on using the best ingredients to

achieve superior professional results.

4 ECONOMY The average cost per salon application of our superior

technology products is equal, if not less expensive, to market competitors of the same performance level.

4 SUSTAINABILITY Our large packaging formats do not equate to discount!

Rather, our intention is Ecological, ‘less waste’, less environmental impact and more convenience with stock management.

beautycraft.com | 1-800-328-50102

BIG Professional is available in IA, IL, MN, NE, ND, SD, WI.

PROFESSIONAL

TRY OUT THE

BIG BLUE BLEACHSUPER SONIC LIFT APPLICATIONS, BRIGHTLIGHTS, WHITELIGHTS, HIGHLIGHTS & PLATINUMSINCLUDES1 Big Blue Bleach 5000gm / 176.36 oz.1 Big Oxy Butter 30 Volume 3000ml / 101.45 oz.1 Big Oxy Butter 40 Volume 3000ml / 101.45 oz.PLUS1 Big Super Sonic PRO.COLOR Brochure Complete with Photographic Color Chart How to Use Directions and Q&A Section1 Brochure Big Oxy Butter1 Brochure Big Color Direct1 Brochure Big Blue & Cream Bleach1 Brochure Big Backbar

$159.95Salon Value $225.00

TRY OUT THE SMALL BOX OF

BIG 5NATURALSINCLUDES1 Big Oxy Butter 10 Volume 3000ml / 101.45 oz.1 Big Super Sonic PRO.COLOR 3.0 200ml / 6.76 oz.1 Big Super Sonic PRO.COLOR 7.0 200ml / 6.76 oz.1 Big Super Sonic PRO.COLOR 8.01 200ml / 6.76 oz.1 Big Super Sonic PRO.COLOR 5.11 200ml / 6.76 oz.1 Big Super Sonic PRO.COLOR 9.11 200ml / 6.76 oz.PLUS1 Big Super Sonic PRO.COLOR Brochure Complete with Photographic Color Chart How to Use Directions and Q&A Section1 Brochure Big Oxy Butter1 Brochure Big Color Direct1 Brochure Big Blue & Cream Bleach1 Brochure Big Backbar

$99.00Salon Value $139.69

TRY OUT THE SMALL BOX OF

BIG 4BLONDES1REDINCLUDES1 Big Oxy Butter 40 Volume 3000ML 101.45 oz.1 Big Super Sonic PRO.COLOR 11.0 200ml / 6.76 oz.1 Big Super Sonic PRO.COLOR 11.2 200ml / 6.76 oz.1 Big Super Sonic PRO.COLOR 11.13 200ml / 6.76 oz.1 Big Super Sonic PRO.COLOR 11.11 200ml / 6.76 oz.1 Big Super Sonic PRO.COLOR 7.6 200ml / 6.76 oz.PLUS1 Big Super Sonic PRO.COLOR Brochure Complete with Photographic Color Chart How to Use Directions and Q&A Section1 Brochure Big Oxy Butter1 Brochure Big Color Direct1 Brochure Big Blue & Cream Bleach1 Brochure Big Backbar

$99.00Salon Value $139.69

MARCH | APRIL 2017 3

NEWDOOR

OPENER$699.00

SALON VALUE $993.00

PURCHASE1 Classic Keratin Smoothing Treatment Liter1 Express Keratin Smoothing Treatment 10 oz.1 Clarifying Shampoo Liter12 Perfect Moisture Shampoo 8.5 oz.12 Perfect Moisture Conditioner 8.5 oz.1 Perfect Moisture Shampoo Liter1 Perfect Moisture Conditioner Liter8 Root Blast 9 oz.8 Working Hairspray 9 oz.RECEIVE FREE4 Leave-In Crème Conditioner 4 oz.4 Leave-In Spray Conditioner 4 oz.4 Perfect Finish Thermal Protectant Spray 2 oz.4 Root Blast 9 oz.4 Working Hairspray 9 oz.1 Merchandising Kit

BRAND NEW TO BEAUTY CRAFT…

"We wanted to offer the safe

alternative. We decided that

our employees’ and clients’

health was most important.”

Scott Missad CEO of Gene JuarezLike no other.

CEZANNEHAIR.COM

AS

SEE

N I

N

You’re not allowed

to smoke in the salon,

so why would you perform

a formaldehyde-based

smoothing treatment?

have een waitin a lon

time for a formaldehyde free

eratin treatment that delivers

hi h uality eautiful results

without any harmful in redients

and doesn’t re uire the use of

special ventilation or mas s.

e anne not only accomplishes

that ut it actually improves the

condition of the hair over time.”

attia So ano Owner of Butterfly Studio Salon

You’re not allowedto smoke in the salon,

so why would you performa formaldehyde-basedsmoothing treatment?

“I have been waiting a longtime for a formaldehyde-freekeratin treatment that delivershigh quality, beautiful results

without any harmful ingredientsand doesn’t require the use ofspecial ventilation or masks.

Cezanne not only accomplishesthat, but it actually improves thecondition of the hair over time.”

Kattia SolanoOwner of Butterfly Studio Salon

“We wanted to offer the safealternative. We decided thatour employees’ and clients’health was most important.”

Scott MissadCEO of Gene Juarez

"We wanted to offer the safe

alternative. We decided that

our employees’ and clients’

health was most important.”

Scott Missad CEO of Gene JuarezLike no other.

CEZANNEHAIR.COM

AS

SEE

N I

N

You’re not allowed

to smoke in the salon,

so why would you perform

a formaldehyde-based

smoothing treatment?

have een waitin a lon

time for a formaldehyde free

eratin treatment that delivers

hi h uality eautiful results

without any harmful in redients

and doesn’t re uire the use of

special ventilation or mas s.

e anne not only accomplishes

that ut it actually improves the

condition of the hair over time.”

attia So ano Owner of Butterfly Studio Salon

Cezanne is available in IA, IL, MN, NE, ND, SD, WI.

beautycraft.com | 1-800-328-50104

Unite is available in IA, MN, NE, ND, SD, WI.

APRIL 30TH & MAY 1ST, 2017

PARAMOUNTBUSINESS 1

Enjoy two days of interactive management training led by industry veterans Andrew Dale, UNITE Founder & CEO, and David Drew, Business Consultant, with a focus on:

For more information or to reserve a seat please contact your DSC or visit UNITEHAIR.COM

$400 Ticket Price

OLYMPIC HILLS GOLF COURSE

The Olympic Room10625 Mt Curve Rd, Eden Prairie, MN 55347

• Your Business as a Brand• Building and Retaining a Strong Team• Systems, Structures and Policies

• Creating Optimum Profitability• And More…

Coffee, light breakfast, & lunch provided both days

9AM - 5PM Both Days

David DrewIndustry Business Consultant

Andrew DaleUNITE Founder & CEO

Get the Body You Really Want,

Without the Workout.INTRODUCING

LIQUID Dust™

A body-building spray that quickly dries into a weightless and workable hair elixir that continuously delivers volume, texture and

hold like never before.

Body Boot Camp PackBUY 5, GET 1 FREE!*LIQUID Dust 4 oz.

$67.50*Includes Merch Kit

SPEND $500ON ONE ORDER

GET 24 FREE7SECONDS Detangler Promo*

OR MAKE IT A DOUBLEBecome A UNITE Diamond Salon & Receive Double the Perks

GET 48 FREE+ Earn 66% More Backbar RewardsAsk your salon coach for more details.

*1-oz. 7SECONDS DetanglerOne time offer. While supplies last.

APRIL ONLY

MARCH | APRIL 2017 5

STYLIST PROMOS

TAILORED TEXTUREINCLUDES1 Moroccanoil Treatment 3.4 oz.1 Hydrating Styling Cream 10.2 oz.1 Root Boost 8.5 oz.1 Texture Clay 2.6 oz.1 Dry Texture Spray 5.4 oz.1 Luminous Hairspray Strong 10 oz.1 New Carryall Stylist Bag

$65.00Salon Value $107.00#7516

CITY SLEEKERINCLUDES1 Moroccanoil Treatment 6.8 oz.1 Smoothing Lotion 10.2 oz.1 Root Boost 8.5 oz.1 Volumizing Mousse 8.5 oz.1 Dry Texture Spray 5.4 oz.1 Luminous Hairspray Medium 10 oz.1 Heat Styling Protection 8.5 oz.1 Titanium Ceramic Hairstyling Iron1 Ceramic Paddle Brush1 New Carryall Stylist Bag

$152.00Salon Value $241.50#7515

Moroccanoil is celebrating the passion and dedication of hairstylists with two new stylist-exclusive promos and fantastic product savings! Get your limited-edition bag and bundle while supplies last.*All products for professional use only

Moroccanoil is available in IA, MN, NE, ND, SD, WI.

SPRING 2017Love is in the air with the newest promotion by Moroccanoil! Featuring bestselling Shampoo

& Conditioner duos plus free travel products in a limited edition cosmetic case!

REPAIRINCLUDES1 Moisture Repair Shampoo 8.5 oz.1 Moisture Repair Conditioner 8.5 oz.1 FREE Moroccanoil Treatment .85 oz.1 FREE Limited Edition Cosmetic Case

$24.50Salon Value $32.00 • #7512

HYDRATIONINCLUDES1 Hydrating Shampoo 8.5 oz.1 Hydrating Conditioner 8.5 oz.1 FREE Luminous Hairspray Strong 2.3 oz.1 FREE Limited Edition Cosmetic Case

$23.50Salon Value $28.50 • #7513

CURLINCLUDES1 Curl Enhancing Shampoo 8.5 oz.1 Curl Enhancing Conditioner 8.5 oz.1 FREE Curl Defining Cream 2.53 oz.1 FREE Limited Edition Cosmetic Case

$28.50Salon Value $35.00 • #7514

OUTSHINE THE RESTFor a limited time, get 25% more Moroccanoil Treatment & Moroccanoil Treatment Light for free!(Special Edition 4.23 oz. for the price of 3.4 oz.)CHOOSE FROM#7119 Regular Treatment 4.23 oz.#71191 Treatment Light 4.23 oz.

$22.00 ea

beautycraft.com | 1-800-328-50106

GO24/7 is available in IA, MN, NE, ND, SD, WI.Ergo is available in IA, IL, MN, NE, ND, SD, WI.

SIZE DOES MATTERFINISH YOUR BLOWDRY’S

30% FASTER

GO24/7 is a professional men’s grooming collection, expertly formulated, offering a range of hair care and skincare

essentials to help every man create his own iconic style.Contact Beauty Craft for more information.

vs.

THE SHOWDOWN

ACTUAL SIZE

ACTUAL SIZE

25

1 4 3

KEY ERGO BENEFITS1 20% Longer Barrel2 More Tourmaline Bristles = More Tension3 Silicone Handle = More Control + Fewer Rotations4 No Snag Handle Assembly5 No End Cap to Catch Hair6 Ergo Brushes Not Available in Retail Supplies or Web Discounts

MARCH | APRIL 2017 7

Affinage is available in IA, IL, MN, NE, ND, SD, WI.

NEW!PLATINUM ICEAMMONIA-FREE LIGHTENING CREME• Ideal for on scalp application, Lightening Foil

Techniques, Balayage or Freehand Techniques• Wheat & Rice Proteins help to protect and

prevent damage• Guar Gum provides soothing properties on the scalp• Use with any AFFINAGE developer• Active up to 60 minutes8.5 oz.

$15.00 ea#31405

NEXT GENERATIONDAMAGE PROTECTIONPLEX REBOOTEDThe System that Replicates & Rebuildsthe Natural Structure of Hair

CREATIVITY WITHOUT COMPROMISEA revolutionary biometric system that replicates & rebuilds the natural structure of the hair, allowing color & lift without compromising the integrity of the hair.

WHY IS VITAPLEX DIFFERENT?During the coloring or lightening process the amino acid chains in the hair may be damaged or degraded by the chemical process. The Biomimetic technology in RAV19 is able to mimic not only the 19 amino acids found in human hair but also the EXACT sequence & quantity in which they are naturally present within the hair restoring hair to a virgin like state.

Other plex products protect the bonds during the chemical process or focus on re-connecting the disulphide bonds. Vitaplex is unique by targeting the building blocks of the hair (Keratin molecule).

Vitaplex is Science mimicking nature.Vitaplex has been developed specifically for the professional hairdresser & unlike many other plex products key benefits to the regime are:

• No extra development time needed• Easy application, no change in coloring routine• Intensifies color & boosts lift without the need for stronger developer• Can be used as a stand-alone treatment to repair previously damaged hair• Mimics and repairs the exact natural structure of the hair• Repairs, strengthens & protects hair during the colouring & lightening process• Strengthens the internal structure of the hair improving elasticity & preventing breakage• Hair looks & feels significantly healthier• Compatible with all professional color & lightening systems• Reduces cuticle damage

A MAJOR BREAKTHROUGH IN BLEACHING TECHNOLOGY

AMMONIA-FREEUP TO 8 LEVELS OF LIFT

DELICATE ON HAIR SAFE ON SCALP

VITAPLEX TRIAL KITINCLUDES1 VITAPLEX Pt.1 75ml1 VITAPLEX Pt. 2 200ml

$64.00

beautycraft.com | 1-800-328-50108

Verb is available in IA, IL, MN, NE, ND, SD, WI. N4 is available in IA, IL, MN, NE, ND, SD, WI.

FIRM HOLD GEL MINI DARLINGPURCHASEClarifying Shampoo 8.5 oz.RECEIVE FREEBanded Firm Hold Gel Mini Darling 1.5 oz.

$16.00 Salon Value $20.25

LIGHT YEARS COLLECTIONINCLUDESStyling Foam 6.7 oz. Pro UseBlow Dry Lotion 5.1 oz. Pro UseThermal Styling Spray 5.1 oz. Pro UseMighty Hair Spray 2 oz. Mini Darling

$25.00 Salon Value $42.00

VOLUME BACKBAR SAVINGSSAVE 25%CHOOSE FROMVolumizing Shampoo 25 oz.

$21.00Salon Value $28.00

Volumizing Condition 25 oz.

$21.75Salon Value $29.00

Number 4 High Performance Hair Care delivers the highest quality products, with an extraordinary experience, creating a new standard of excellence.

• Innovative, Lightweight, Color Protecting• Anti-Aging Formulas, 100% Vegan, Gluten Free• Sulfate & Sodium Chloride Free, Paraben Free

The Ultimate Hair Care Experience

STYLE MESSY, STYLE EASYINCLUDES1 Ghost™ Hairspray 7 oz.1 Sea Spray 6.3 oz.1 Dry Shampoo 2 oz.

$16.00#79113

DAILY CARE, DAILY RENEWINCLUDES1 Hydrating Shampoo 12 oz.1 Hydrating Conditioner 12 oz.1 Ghost Oil 2 oz.

$16.00#79111

SMART HAIR, SMART STYLEINCLUDES1 Hydrating Shampoo 12 oz.1 Ghost Oil 2 oz.1 Sculpting Clay 2 oz.

$16.00#79112

HYDRATING SHAMPOOGently cleanses hair, replenishes moisture, preserves color and protects against heat styling. Leaves hair soft, smooth and tangle-free.

HYDRATING CONDITIONERRepairs damage for touchably soft hair. Formulated to wash away clean while providing intense moisture and natural shine.

GHOST OIL™

A vanishing daily restorative oil that revitalizes hair from roots to ends.

SCULPTING CLAYProvides a medium hold, natural texture, and pliability to re-shape hair throughout the day.

GHOST™ HAIRSPRAYProvides a weightless medium hold for natural-looking, workable styles. This vanishing spray gives all-day control and works well with styling and heating tools.

SEA SPRAYFormulated with natural sea salt and smoothing moisturizers, this light mist infuses all hair types with oceanic waves for a breezy texture boost.

DRY SHAMPOORefreshes hair, removes oil, boosts body and prevents damage from washing and styling.

We are Verb.SALON RAISED.

ONLY GOOD STUFF.PRICED RIGHT.AUSTIN BORN.

MARCH | APRIL 2017 9

Style Edit is available in IA, IL, MN, NE, ND, SD, WI.

SPRING TESTER REFRESH

BUY 5, GET 1 FREE!Buy any 5 brunette beauty root concealers or root touch-ups and receive 1 tester for FREE! Mix and match your product or shades!WHILE SUPPLIES LAST.

NEVERLET THEM SEE YOUR ROOTS

BEFORE AFTER

BUY A BRAZILIAN BLOWOUT SMOOTHING SOLUTION 12 OZ.$150.00OR BRAZILIAN BLOWOUT SMOOTHING SOLUTION 34 OZ.$350.00RECEIVE AN ANTI-RESIDUE SHAMPOO LITERSALON VALUE $95.00

FREE

ANTI-FRIZZ SHAMPOO &

CONDITIONER 12 OZ. DUO

$28.00SALON VALUE $35.00

BUY B3 DEMI PERMANENT CONDITIONER KIT, GET 3 B3 SHAMPOO & CONDITION 12 OZ. DUOS FREE!SALON VALUE $93.00

$165.00

BUY B3 BOND BUILDER 7ML 12 PK., GET B3 SHAMPOO & CONDITION 12 OZ. DUO FREE!SALON VALUE $31.00

$59.00

free

free

free

beautycraft.com | 1-800-328-501010

Brocato is available in IA, IL, MN, NE, ND, SD, WI.

B E A U T Y

Onesta is available in IA, IL, MN, NE, ND, SD, WI.

Buy 6 Volumizing Shampoo & Conditioner 9 oz., Get 3 Flex Light Hold Finishing Spray 10 oz. FREE!$104.76Salon Value $139.20

Buy 6 Nourishing Moisture Masque 7.5 oz., Get 6 Hydrating Conditioner 9 oz. FREE!$89.88Salon Value $143.76

Buy 6 Quench Leave in

Conditioner 6 oz., Get 6 FREE!$50.88

Salon Value $101.76

Buy 6 Refresh Dry Shampoo 7 oz., Get 2 Volumizing

Foam 6.75 oz. FREE!$65.88

Salon Value $85.84

BUY 2, GET 1 FREE*

STYLING + FINISHINGSUPER-SALE!CHOOSE FROM OUR TOP SELLERSSwell Volume Full Body Gel Mousse 5 oz.Swell Volume Styling Clay 2 oz.Swell Volume Fat Hair Cream 4 oz.Carve Texture Paste 2 oz.Moveable Hairspray 10 oz.Maximum Hairspray 10 oz.Powerfix Firm Hold Hairspray 8.5 oz.Volumizing Maximizer 8.5 oz.Back to the Beach Texturizing Mist 4 oz.Shine Drops Smoothing Serum 1.5 oz.Cloud 9 Conditioning Mousse 5.25 oz.Cloud 9 Hotshapes Heat Protector 8.5 oz.Cloud 9 Blowout Serum 8.5 oz.Shatter Chaos Paste 4 oz.Curl Karma Enhancing Cream 6 oz.Rootfix Root Lifter Mousse 5 oz.Mousse Volumizing Foam 8.5 oz.Holdon Sculpting Gel 8.5 oz.*OF EQUAL OR LESSER VALUE

BIG Professional is available in IA, IL, MN, NE, ND, SD, WI.

PROFESSIONALCOLORS BURSTING WITH PIGMENTBIG Color Direct is a ready-to-use direct color conditioning system with abundantcolor pigment that easily and quickly produces colorful results.Only imagination is the limit.

BIG COLOR DIRECTPURCHASE ANY 3 COLORS OF YOUR CHOICE

ONLY $159.95SALON VALUE $231.00

MARCH | APRIL 2017 11

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WE’RE PROUD TO SERVICE: Minnesota, Wisconsin, Illinois, Nebraska, Iowa,

South Dakota and North Dakota

PROFESSIONAL

NEXT DAY. NEXT LEVEL.Beauty Craft provides next day shipping for orders placed before

2pm central time.

STORE HOURSMonday thru Friday 8:30am to 4:30pm

(except Minnetonka Location)

Saturdays & Sundays CLOSEDMINNETONKA STORE/OFFICE/DISTRIBUTION CENTER

Monday thru Friday 8am to 4:30pm

ONLINE ORDERING AVAILABLE 24/7 AT

www.beautycraft.comCall us at 1-800-328-5010

for your USERNAME and PASSWORD

check out our website to learn more about…• educational opportunities • store locations

• the latest products • ordering online

VISIT ONE OF OUR CONVENIENT LICENSE ONLY STORES

MINNETONKA11110 Bren Road West • Minnetonka, MN 55343

952-935-4420

COON RAPIDS13060 Riverdale Drive NW • Coon Rapids, MN 55448

763-421-7827

BURNSVILLE14352 Burnhaven Drive • Burnsville, MN 55306

952-898-4445

WE’VE MOVED!MAPLEWOOD

2966 White Bear Avenue North • Maplewood, MN 55109 651-287-0108

NOW OPEN!ROCHESTER

4530 Maine Ave. SE, Suite 525 • Rochester, MN 55904507-405-0055

OMAHA2631 South 144th Street • Omaha, NE 68144

402-934-3540

SALON EXCLUSIVE BRAND PORTFOLIO

VISIT OUR WEBSITE FOR MORE!www.beautycraft.com

FIND USon facebook

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