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Title slide The Next Communication Channel: Mobile Marketing and Beyond The Rise of the Mobile Connected Salon

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Page 1: Day Spas & Salons on LinkedIn

Title slide

The Next Communication Channel:Mobile Marketing and Beyond

The Rise of the Mobile Connected Salon

Page 2: Day Spas & Salons on LinkedIn

Smartphones

• 64% of 25-35 year olds own a smartphone

1 in 4 mobile subscribers over the age of 55

own a smartphone

The SMS text messaging market is expected to

grow from $150 billion in 2009

to $223 billion by the end of 201490

minutes

Time it takes the average person to respond to an email.

Time it takes the average person To respond to a

text message:

90 SECONDS.

Source: mannixmarketing.com

Source: CTIA.org

Source: Portio Research

Page 3: Day Spas & Salons on LinkedIn

Mobile Coupons get 10 times the

redemption rate of traditional coupons

91% of all U.S…. Citizens have their mobile

device within reach 24/795% of smartphone users looked up local

information, & of those, 61% called &

59% visited the business.

The majority of 25-34 year olds now own smartphones (64% and 53% respectively)

Source: Borrell Associates

Source: Morgan Stanley

Source: Google IPSOS

Source: Nielsen

Page 4: Day Spas & Salons on LinkedIn

For the first time in history, the semi-annual survey conducted by CTIA-The Wireless Association shows

the number of wireless subscriber connections (322.9 million) has surpassed the population (315.5 million)

– October 11, 2011

Facebook has only 50.6% of the

North American population – Mobile users with SMS enabled phones is 92%

Social vs. Mobile Marketing

®

Only 1/3 of Facebook’s 600 million+ user base uses Facebook Mobile

Source: PRNewswire.com

Page 5: Day Spas & Salons on LinkedIn

Mobile Internet growth

By 2014, mobile internet should take

over desktop internet usage

Source: PRNewswire.com

Page 6: Day Spas & Salons on LinkedIn

Text MYSALON to 55469 to Receive FREE $10 OFF Your Next Visit

MYSALON 55469

KEYWORD(CHANGES)

SHORTCODE(STAYS THE SAME)

To: 55469

MSG: mysalon

When client texts,They are entered

Into the database!

TEXT MESSAGING 101

SampleText Call to Action

Page 7: Day Spas & Salons on LinkedIn

Taking Your Broadcast Media/ Event/ Flier to your Potential Customer’s handset!

Instantly Deliver:•Pictures•Coupons•Links to Website•And more

Instantly Deliver:•Video•Your Commercial•A Demonstration

Instantly Deliver:

A Mobile LandingPage.

Studies Show a Text-message stays on the cell-phone an average

of 12 days.=

This means additional exposures to your

audience

YOUR COUPON

HERE!

55469

Page 8: Day Spas & Salons on LinkedIn

Timely Promotions = Higher Redemption RatesSchedule the Delivery of Coupons, Reminders, and Offers at exactly the right moment!

Putting the Offers Right in the Hand of your Current and Potential Customers!

= More Transactions per Month

Regal Salon: Come in today or tomorrow and get a FREE lotion with any manicure. Exp. 4/8 http://salon.com Reply STOP 2end

Hair World: Free Kid cut w/ any adult purchase w/ code mb8932, show msg 2 redeem, exp. 5/2 Reply STOP 2end

Shannon’s Salon: Our premium massage for $20 OFF this weekend only, FWD 2 friends, call for appt; (816)223-8584 Reply STOP 2end

Page 9: Day Spas & Salons on LinkedIn

Industry ranges between 4-13% redemptions on Mobile offers and coupons

Quantifiable Return on this direct media!

Investment to send 1000 messages to Database? $50ROI on 40+ Customers walking in, setting an appointment or visiting?

$35 average ticket? $1,400

1,000 Customers

in your database

4% or Higher Redemption Rate on Promotion or

Coupon

Average Transaction

(Example of Return-on-Investment on a small scale)

Page 10: Day Spas & Salons on LinkedIn
Page 11: Day Spas & Salons on LinkedIn

3 Components to Database Building

1. Point of SaleCreate engagements with every customer that walks in the salon to encourage them to text. Build a database of 9-20 customers per day.

2. Add the Mobile “Opt-in” Option to your current Website

Options to capture online traffic into the Mobile database from the web

3. Traditional Media (capture new clients)Add the Mobile Call-to-Action to

every Advertisement; print, radio,coupon, event, TV, etc.

To: 55469MSG: REGIS

Page 12: Day Spas & Salons on LinkedIn

Point of SaleCapture Your Current Customers

into Database!

Angelo Mendi: 20% OFF next visit with purchase of any color and cut, code mb239, FWD to friends, exp. 5.15.11 Reply STOP 2end

Options Might Include:

1. Offer each client an instant coupon for a FREE upgrade! Have them Text to get the Instant Coupon!

2. At check-out use flyers, hand-outs, or Displays to encourage them to Text for a coupon for Next Visit;(Coupon can expire within a month to encourage a quick repeat visit)

3. Have Customers Text-in for an instant discount of 20%OFF today’s purchase

Future Text-Promotions to Current Clientele will help driveProduct sales, increase frequency of visits, help stay top-of-mind So clients refer business, and more…

Page 13: Day Spas & Salons on LinkedIn

Capture Web Traffic into Database!

Beauty Brands Secret Sale!Text BEAUTY to 72727

to find out when….

Angelo Mendi: Half off your haircut with purchase of color; code mb8938j, watch for more great deals! Reply STOP 2end

Enter Mobile NumberDonate NOW!

Enter mobile numberSend to my Mobile Phone

Page 14: Day Spas & Salons on LinkedIn

Capture LEADS with Mobile Keywords!By adding Mobile keywords to every Traditional Broadcast media like Coupon drops, radio spots, event marketing, print ads, and outdoor displays, you can capture New

Customers more easily.

Taking Your Broadcast Media/ Event/ Flier to your Potential Customer’s handset!

Instantly Deliver:•Pictures•Coupons•Links to Website•And more

More Conversion = 5-10% Increase in Overall Customer base

Once Customers engage off of Traditional Broadcast they are Captured in the Mobile database.

Future text-promotions will be delivered right to their handset equating to NEW CUSTOMERS!

Studies Show a Text-message stays on the cell-phone an average

of 12 days.=

This means additional exposures to your

audience

YOUR COUPON

HERE!

Text LOOSE to 55469For a FREE Haircut!

Page 15: Day Spas & Salons on LinkedIn

Text Appointment Notification!

Beauty Brands Secret Sale!Text BEAUTY to 72727

to find out when….

Britney, Just a reminder that your appt is scheduled for tomorrow at 2:00pm, reply to this msg if you can’t make it and we can reschedule, or call 212-333-1313

Enter Mobile NumberDonate NOW!

Page 16: Day Spas & Salons on LinkedIn

Panchero’s Gift Cards are the best gift! Click here and be finished shopping. http://xmaspanch.wap Reply STOP 2quit

• Increase Social Network Followers

• More Transactions per year• Capture Email

• Support Causes

Send Promotions to your Database to do More

Than Just Coupon!

SalonSalon Style: Facebook ONLY Offer, “Like” us NOW for even more VIP treatment and savings. http://salon.wap Reply STOP 2quit

Salon: To complete your entry to win a FREE Makeover reply w/ your email address and watch for more great deals!

Salon James: We will be doing the hair of the cheerleaders at the Parade this weekend, come up and we will give you great coupons! Reply STOP 2quit

Page 17: Day Spas & Salons on LinkedIn

Contact Lynda Crittendon

http://involvemobile.net

513-407-8909

[email protected]