THE 3 ULTIMATE MARKETING

SYSTEMS FOR SALONS AND SPAS

Learn the true reasons why some salons succeed but others

don’t

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SYSTEM #1

GIFT CARD SYSTEM

People always think gift cards are just cards to sell to customers on holidays or

special events. They’re totally wrong.

It can be the best marketing system if done right.

GIFT CARD HARD COPY

STRATEGY #1

PASSING OUT GIFT CARDS

(DON’T BE CHEAP) Step 1: Order 500 gift cards with your salon’s

name/address/phone/address on it and insert about $5 into each card.

Step 2: Add gift card backers and envelopes if necessary to make the gift card more sincere and beautiful.

Step 3: Go to your local schools(teachers)/gyms/hospitals(nurses)/doctor offices/banks/festivals/events/yard sale and pass them out. Tell them you’re the owner of 123 salon and to support the community you’re giving out free gift cards for community residents. I usually pass out about 50-100 for each location.

Step 4: Prepare your staff because these new customers are coming in and going to use the gift cards very soon.

REASONS WHY GIFT CARD WILL ALWAYS

BE REDEEMED

Reason 1: Unlike a flyer or coupon people never throw away a gift card.

BECAUSE THEY KNOW THERE’S REAL MONEY IN IT!

Reason 2: They always keep it inside their purses or somewhere safe.

Reason 3: The gift card has your salon’s name, address and phone

number. A great marketing tool to expand your brand. They will

eventually show up at your door or call to make an appointment.

Reason 4: At least 80% of the people will redeem the gift card vs. 1% for

direct mail marketing of coupons or flyers.

Reason 5: Their next visit will be to your salon not your competitors

because they have your gift card.

THE MATH

STRATEGY #2

CHARGE UP THE CARD

When a new client redeems and pays for their service, ask them to

charge back their card for 10-15% more. Like spend $50 you’ll get $5

or $100 get $15.

The reason for this promo is because you never want a new client to

walk out of the door and never come back.

They will always return to you because they still have money in that

card.

STRATEGY #3

HAND OUT 2 CARDS INSTEAD OF 1

Hand out two gift cards not one. $50 get $5 or $100 get $15, don’t

give it all in one card. Tell them here’s your $100 card and here’s $15

card that we promised.

The customer now has 2 cards meaning they will give $100 card to

person A and $15 to person B at their next party.

Do this for special holidays too. Like mother’s day, valentines, Christmas

etc.

Because 2 new customers is always better than 1

STRATEGY #4

VIP CUSTOMERS As a salon owner, you must know who your big spender are and must treat

them different.

If you don’t treat them like a VIP Member, most likely your competitors will and you’ll lose a big chunk of income.

Always have a Loyalty/VIP card for them. You can always give points or 10% rewards for these members.

VIP card is the greatest way to keep them coming back to you because the points and value inside the card can only be redeemed at your salon.

Everyone has 3 important types of people in their life (Families, Friends, Co-Workers). When they love your salon they have no hesitation to share your excellent service to their circle.1 VIP customers can turn into 3 new customers.

THE POWER OF VIP CUSTOMERS

REFERRALS

NEW

VIP

VIP

NEW NEW

NEW

NEW

NEW

3-6 Months Later

STRATEGY #5

I APOLOGIZE CARD

Always have 50-100 gift cards with $3-$5 in it. This will represent the I Apologize card.

Let’s say it’s Saturday and your salon is packed, a customer walks in and waited 5-10 minutes then suddenly walk out. 99% they are going to the salon next block.

Take this card, run to them and tell them “I’m so sorry, I’m so busy today but would really like to service you. Here is just something for making you wait so long.”

When they know there’s money in the card, most likely they will wait until tomorrow or next week to come back to your salon.

An apologize card strategy is an effective method to make sure that customer will remain your customer and not visit your competitor.

STRATEGY #6

MON-WED CARD

Always have about 50 of a Mon-Wed gift card available at all time.

Let’s say somehow your employee did something to piss a client off or

your whole staff are being so loud, take this card and go to the

customer and apologize. Give them a mon-wed card and promise that

the next time they come back it will never happen again.

This is a good way to move some of your clients to a non-busy schedule

from Mon-Wed. Doing this will create better workflow and service to

your customers.

STRATEGY #7

MAIL CARDS TO NEW HOME OWNERS

Go online and search in your Zip code or City of new home owners

who just move to the local area.

Take about 100 cards with a nice backer and envelope and mail them

out.

I guarantee you these new owners will try your salon first instead of

your competitor because they know they have real money gift card that

needed to be used.

Service them well and they will keep coming back for more.

WHY YOU HAVE TO LOVE THE GIFT CARD

MARKETING SYSTEM

Step 3 (50 VIP. Mail 50 New Home Owners)

Step 2 (Charge Up Strategy. Hand out 2 cards

instead of 1)

Step 1 (Pass out 200 cards. 50% Redeemed)

100 New Customers

100 Previous Customers

25 VIP Customers

25 New Home

Owners

100 New Charge Up Customers

25 VIP Customers

25 New Home

Owners

100 New Customers

100 New Customers

50 New Customers

250 New Customers

Total

What 500 Gift Cards Can Do

WHY YOU HAVE TO LOVE THE GIFT CARD

MARKETING SYSTEM

Reason 1: Without new clients a business will eventually die. In this generation, competition is

very high. Unlike 10 years ago, you’ll see a new salon open in every new shopping center. If you

do nothing, or not willing to spend toward marketing, new customers will never walk to your

door. I might as well close my business because I won’t be able to pay lease next year.

Reason 2: Everyone loves gift cards. Coupon and flyers don’t work anymore. You must know

where to spend your marketing money on. 80% of people redeem their gift cards vs1% for

direct marketing materials. Which one would you rather choose to mail out?

Reason 3: It’s the best marketing tool by using your current customers to promote your

business to new customers. VIP/Loytalty Program. So remember to treat these customers

differently.

Reason 4: You can never lose when you sell gift cards because customers prepaid for it already.

If they don’t redeem it, you even make more money. So sell as much as you can.

Reason 5: It’s the best way to get new home owners who just moved to the local area to visit

your salon’s first. Provide them great service and lock them in as your VIP Customers.

SO STOP BLAMING ON THE ECONOMY AND QUESTION YOURSELF

WHY YOUR COMPETITORS ARE GROWING AND YOUR BUSINESS IS

BARELY SURVIVING. START SPENDING SOME OF THE MONEY

YOU’RE MAKING BACK TO THE BUSINESS AND DO MARKETING

THE RIGHT WAY

If you don’t know where to purchase gift cards or need someone to help

you step by step you can contact me at anytime.

Leon Nguyen

Founder of Myesalon.com

Salon Marketing Expert

Salon Owner

contact@myesalon.com

410-739-4102

3 ULTIMATE MARKETING SYSTEMS TO

BUILD SUCCESSFUL SALON

System 1: Gift Card System

System 2: Website Design System

System 3: POS System

If you have all 3 of these systems you can rest assure that your salon will

always be packed and can run with our without you at the business.

Remember don’t work hard but work smart!

Want to know more about System 2 and 3. Click Here