overview 2013. in the beginning… 1995… primarily brick & mortar…
TRANSCRIPT
OVERVIEWOVERVIEW
2013
Primarily brick & mortar…
GSI ACQUISITION OF FANATICSMarch, 2011Fanatics 2nd largest seller of NFL merchandiseE-commerce partner with several NFL clubs
SPIN-OFF TO KYNETICJune, 2011GSI sells to eBayFanatics spun off to Kynetic
FANATICS ACQUISITION OF DREAMSJune, 2012Dreams 3rd largest seller of NFL merchandiseE-commerce partner with several NFL clubs
CREATION OF WORLD’S LARGEST LICENSED SPORTS ECOMMERCE COMPANY
Fanatics GrowthFanatics Growth
Fanatics Sells Direct to Fans & Powers Hundreds of e-Commerce Sites
Fanatics Sells Direct to Fans & Powers Hundreds of e-Commerce Sites
SYNDICATION DIRECT
PRO
MORE
LEAGUES TEAMSCOLLEGE
Fanatics is Focused on the CustomerFanatics is Focused on the Customer Five 24/7 Call Centers
Build Long-Lasting Relationships
Superior Customer Experiences
Quick, Low-Cost Shipping
Hassle-Free, 365-Day Return Policy
Unconditional Satisfaction Guarantee
Fanatics Reward Club*ForeSee measures the customer experience through surveying
Five 24/7 Call Centers
Build Long-Lasting Relationships
Superior Customer Experiences
Quick, Low-Cost Shipping
Hassle-Free, 365-Day Return Policy
Unconditional Satisfaction Guarantee
Fanatics Reward Club*ForeSee measures the customer experience through surveying
What they’re saying about Fanatics
10
Growing customer base + great customer
experience
=
larger fulfillment footprint
(among other things)
Warehousing & Distribution
moves & grows as business
does…
Current facility in Jax, 500K sq. ft. & 7.4M units in
inventory…
Why Muskingum County?
Q: Why Muskingum County?
+ strategic location/facility match
+ available, high quality labor force
+ competitive costs/business climate
Frazeysburg Fulfillment:+ 500k sq ft
+ 10M+ units/inventory (500k unit/day)
+ automated systems
+ multiple shift operations
+ at peak over 1300 associates (full time + temp)
What we typically look for:
• Direct to Consumer (high volume) logistics
background
• “Peak” experience
• Excellent team attitudes
Demographics:Full time associates:229 associates-58% from Muskingum-21% from Licking-Avg Age 42 (19-70)-51% female
Temp associates:817associates
-57% from Muskingum-14% from Licking
-22% from Coshocton-Avg Age 34 (18-72)
-52% female
Challenges & future…
Building a plane (while flying)…
Where Sports Fans shop