local seo for brick & mortar businesses guide

Local SEO for Brick & Mortar

BusinessesOn-Page & Off-Page

SEO Tactics

WWW.REPUTATIONLOOP.COM

http://www.reputationloop.com/


4 SEO vs Local SEO: What the difference?

7 Ranking Higher in Local Search

8 Home Page

9 Location Pages

10 URL's

11 Content

12 Meta Descriptions and Title Tags

14 Google and Off-Page SEO

15 NAP - Name, Address & Phone

17 Customer Reviews

19 Google My Business


Businesses


Businesses

ON-PAGE SEO

OFF-PAGE SEO

RESOURCES:

"The Who What & Why of Business Listings and Citations" pg 16

"Three Ways Customer Reviews Improve SEO" pg 18

"How to Optimize Your Google My Business Listing" pg 20

Page

LOCAL SEO FOR BRICK & MORTAR BUSINESSES

Do you have a business that serves one or

several local areas? Regular website SEO

won't bring the impactful results that ensure

you are seen by new customers.

Your search engine marketing efforts

should be focused on local SEO for brick and

mortar businesses.

3


Local SEO uses geographical keywords and designators that let search engines know your business is highly relevant in local search results.

Optimizing for local search lowers competition for the top spots in search results because you are competing only with businesses within a certain radius of your geographical location.

What is the difference between everyday

SEO and Local SEO for brick and mortar

businesses?

4


Mastering local SEO involves

executing a handful of on-page and

off-page SEO task that optimize

your website for long-term local

search visibility.

When done right, it helps search

engines and search users find, sort

and prioritize your most important

information such as location,

services, and benefits.

On-Page SEO

Off-Page SEO

5

ON-PAGE SEO

Local SEO for

Brick & Mortar Businesses


Terms like “site architecture” and “website organization” describe the proper structuring of your website for optimal results and as a small business owner focused on getting customers in the door of physical locations, you will want to focus on structuring your website to highlight your location and services.

Rank higher in local search results on Google and

other search engines by location optimizing your

web pages, creating a logical website structure,

and utilizing proper tagging and descriptors in

content, URLs, and metadata.

7


Your home page is called “Home” for a reason. Ensure all important pages are clearly part of your home page navigation. Search engines look for you to build out logically from your homepage so make sure your best stuff (top selling products, most popular services, testimonials) are there with easy to use navigational links.

On-Page SEO for Better Local Search

Home Page

8


Each of your locations should have its own page. By having a dedicated page for each location, you provide helpful links with location-specific information that internet searchers are looking for.


Location Pages

Add searchable elements such as address, phone number, and written

directions in text (not inside an image, ad, or logo) & an interactive Google

map for directions to your locations as location optimized content. Click here for Instructions to

add Google Maps to your website

https://support.google.com/maps/answer/144361?co=GENIE.Platform%3DDesktop&hl=en





Put your main keyword (product or service) and location in your URLs.

Nobody loves a super long URL, but this is the easiest and most effective local SEO you can implement. If your domain name does not contain your business name, get your business name or specialty and geographical designator in the URL of your web pages.


URLsBEST URLwww.SmilesDallasDentist.com

www.Smiles.com/dallas-dentist-home OPTIMIZED URL

10


SEO-effective content to put on your website:


Content

Content that describes products or services and Frequently Asked Questions. Helpful content that is keyword rich, and properly titled with location and keywords in headers (H1-H2), that solves customers problems.Blog posts, videos, images, and event calendars, all properly tagged.

Content properly tagged with location and keywords adds to your

"searchability" and gives you a competitive edge over weaker websites.

11


Each page of your website has metadata and a meta description where you have the opportunity to use keywords, title tags, and image tags to help search engines understand what your web page is about. Your meta data and title tags should include the keyword you are trying to rank for, as well as your city and state.


Meta Descriptions and Title Tags

Metadata are the words that appear beneath your hyperlinked page title

(title tag) in search results and explains what a web page is about.

CLICK to learn how Meta Descriptions & Meta Data show up in search results

https://support.google.com/webmasters/answer/35624?hl=en



OFF-PAGE SEO

Local SEO for

Brick & Mortar Businesses


Off-page SEO signals let Google search engines and customers know you are an open business, located in a search user’s area, that has been tried and reviewed by real life customers.

It is very important that you have off-page signals

that let search engines know what you do, where

you are located, and that you are a legitimate

business.

14


Accurate business listings and citations are the foundations of your local search optimization campaigns. Your Name, Address, and Phone Number (NAP) has to remain consistent across the internet, or search engines will distrust the accuracy of your information, or even your existence, and drop you in local search ranking.

Off-Page SEO for Better Local Search

N.A.P. - Name, Address & Phone Number

Business listings management covers hundreds of directories but there are extremely cost-

effective ways to automate the management of your business listings. CLICK HERE to automate.

15

https://www.reputationloop.com/listings-management/

https://www.reputationloop.com/listings-management/

LEARN MORE

Learn more about the importance of consistent

NAP, business listings, and citations and their effect

on search rankings.

"The What, Why & How

of Business Listings and

Citations"

CLICK HERE to read.

16

https://www.reputationloop.com/what-why-how-of-business-listings-citations/






Gathering, posting and promoting user-generated content such as customer reviews is a powerful way to affect local search engine results positively.

Customer reviews also provide the trust-building social proof that customers need to choose new products and service providers.


Customer Reviews

How do you get a customer review management system that automatically reaches out to your customers to

gather feedback, alerts you of unsatisfied customers before they leave bad reviews online, and sends your

happiest customers to post their positive reviews online where they matter most? CLICK HERE to see how.

17



LEARN MORE

Learn why you should prioritize promoting the

trust-building social proof customers are looking

for in the form of customer reviews and ratings.

"Three Ways Customer

Reviews Improve SEO"

CLICK HERE to read.

18


https://www.reputationloop.com/customer-reviews-improve-seo/





Google likes to keep things in-house as much as possible, so it favors its own accurate and current business listings in verified Google My Business accounts when giving local search results to its users.

If you want any chance of showing up in the life-altering Local 3-Pack which prominently displays athe top three most relevant results for local search, or in the Knowledge Panel when people search for your business, you have to verify and optimize your Google My Business listing (preferably great reviews).


Google My Business

19

REPUTAT ION LOOP

LEARN MORE

Learn 7 ways to optimize your Google My Business

listing to rank higher in search, show on Google

Maps, and get a shot at making the LOCAL 3-PACK.

"How to Optimize Your

Google My Business

Listing"

CLICK HERE to read.

20


https://www.reputationloop.com/how-to-optimize-google-my-business/





Are you gathering and posting five-star customer reviews and testimonials on

your site as well as top review sites?

Have you claimed, verified and optimized your Google My Business Listing?

Do you have a business blog with useful localized content to show your expertise

and give the search engines more content to index and provide in search results?

Have you verified and corrected all your online business listings?

If you don’t like where your business is ranking in local

search results then now is the time to use these Local

SEO for Brick and Mortar Businesses tips.

What are you waiting for?

New customers are searching for what you are selling RIGHT NOW!

www.ReputationLoop.com | [email protected] | (866) 700-9330

local seo for brick & mortar businesses guide

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