gregg tilston | brick and mortar tweeting
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@greggtilston Global Social Media Leader Flight Centre Travel Group [email protected]
Brick and Mortar Tweeting – Building Brand, Dodging Bullets, and Discovering Evangelists
Housekeeping
@simplegearle
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Housekeeping
#CM1TO @greggtilston
GreggTilston.com
About Flight Centre Travel Group
25 plus years 30+ brands 11 countries 2,500 shops 15,000 employees $5B cap ASX:FLT
Opportunities to Leverage?
holy **** animal rights partner strife
natural disasters
Opportunity 1
holy ****
@GreggTilston
@GreggTilston
@GreggTilston
@GreggTilston
@GreggTilston
Holy **** Lessons
have fun be cheeky
get creative
Opportunity 2
animal rights
Thailand elephants
@GreggTilston
@GreggTilston
2,103 signatures
@GreggTilston
@GreggTilston
@GreggTilston
@GreggTilston
Animal Rights
head first be open
respond to everyone
Opportunity 3
partner strife
@GreggTilston
Partner Strife
act quick provide value
hub and spoke
Opportunity 4
natural disaster
Photo credit – Jono Haysom on Flickr
@GreggTilston
@GreggTilston
@GreggTilston
@GreggTilston
@GreggTilston
@GreggTilston
Natural Disasters
be prepared information everywhere
facilitate a meeting place(s)
@GreggTilston
Learnings
improvise be prepared
head on be transparent
crises are opportunities
crises are opportunities
@GreggTilston
@greggtilston Global Social Media Leader Flight Centre Limited [email protected]
Thank you!