Our role:• Promoted the game through weekly multimedia content of REBOOT events• Shared our content and other game information through social media • Conducted research to gather information from players about the game• Developed a documentary to be used as a how-to guide for other groups interested in creating a similar game

A 10-week mobile-based scavenger hunt designed to get students and the community involved in games designed to increase their knowledge of sustainability and the environment

Multimedia Content Recycle audit

Flat Branch Creek cleanup

Cook-Off

Other coverage:Sustainahouse PotluckWatershed BuildingBike Resource CenterREBOOT beer Floats

Social Media

TwitterPromoted weekly challengesto encourage involvement

andcompetition

FacebookPublished weekly content of events to show the teams/faces of REBOOT

Research

Survey

SurveyMonkey halfway through the game to find out why people joined the game, how they found out about REBOOT

Short survey at REBOOT Wrap up revealing favorite challenges, overall thoughts of the game, if Ava was successful

Focus group

Deeper look at players and their attitudes toward the game

Documentary

Interviewed staff/players weekly

Created a how-to video compiling the game’s components, success and failures so that groups interested in pursuing a similar project could learn from the REBOOT prototype

Becoming REBOOT experts: What we

learnedGroup dynamics: How people from diverse disciplines can collaborate effectively on a project/communication issues

Solid storytelling skills: Knowledge of audience for content production

Research variety: SurveyMonkey vs. focus group

Documentary: How we became experts on REBOOT