sdda reboot

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Page 1: Sdda reboot
Page 2: Sdda reboot

Downtown  Development  Authority •  Independent  Authority  to  support  local  municipalities  

•  Created  by  Georgia  Legislature    

•  Activated  by  Snellville  City  Council  

•  Seven  Directors  Ö  Nominated  by  Mayor  and  

con>irmed  by  Council  Ö  Once  con>irmed,  Directors  may  

only  be  removed  from  the  Authority  at  the  end  of  their  end-­‐of-­‐term,  or  if  they  move  out  of  Snellville,  or  by  the  Governor  

Ö  Authority  Of>icers  elected  by  the  Directors  

 

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Examples  of  DDA  Capabili:es •  District  overlay  marketing  programs  

•  Business  Incentives  •  Public/Private  Partnerships  •  Capital  Improvement  low  interest  loans  

•  Acquire  and  Sell  Land  

•  Develop  or  Redevelop  •  Up  to  50-­‐year  agreements  •  Issue  Bonds  

(M&C  approval)  

•  Levy  Mileage  Rates    (M&C  approval)  

•  Operate  businesses  to  >ill  need  

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Snellville  DDA  Prior  to  2013 •  Reactive  –vs-­‐  Proactive  •  No  formal  vision  or  mission  •  Directors  were  not  engaged  

•  Although  a  reactive  group,  there  were  successes:  Ö  Start-­‐up  seed  funding  for  Snellville  Farmers  Market  

Ö  Wisteria  property  acquisition  Ö  Funding  of  development  study  that  was  the  precursor  to  The  Towne  Center  Vision  

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Step  1:    Expanded  Snellville  DDA  Overlay •  Expand  the  DDA  overlay  

district  to  include  the  Center  of  Commerce  (124)  

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Step  2:  Reboot  Iden:ty,  Vision,  Ac:on  Retreat

•  MISSION:    Ö  The  mission  of  the  Snellville  Downtown  Development  Authority  is  to  aggressively  develop  a  community  to  attract  and  retain  businesses  and  merchants.  

•  VISION:    Ö  The  vision  of  the  Snellville  Downtown  Development  Authority  is  an  active  mixed-­‐use  district  where  the  community  lives,  works  and  plays.    

Developed  formal  Snellville  DDA  Mission,  Vision  and  Direction  

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Step  2:  Reboot  Iden:ty,  Vision,  Ac:on  Retreat •  Snellville  Strengths  

Ö  Pro>itable/Desirable  shopping  areas  (comparable  in  size  to  Mall  of  GA)  

Ö  Accessible  by  highways  and  roads  (78  &  124)  Ö  Close  proximity  to  downtown  Atlanta  Ö  Sustainable  population  base  Ö  Attractive  demographics  (income)  Ö  Diversity  of  population  groups  Ö  Diversity  of  options  regarding  religious  places  Ö  Police  Station  Ö  School  system  Ö  Hospital  –  Health  care  Ö  Tourism  –  Creating  community  functions  to  keep  

population  local;  i.e.  farmers  market,  concerts  Ö  Southern  Charm  Ö  Park  system  nearby  to  town  center  Ö  Volunteers  support  community  initiatives;  come  

seeking  to  volunteer  

•  Snellville  Weaknesses  Ö  Leave  area  for  entertainment  options  Ö  Aging  populations  (young  people  moving)  Ö  Low  on  diversity  with  housing  options  Ö  Congestion  (traf>ic)  Ö  Short  of  of>ice  space  Ö  School  system  Ö  Retail  sprawl  Ö  Diverse  religious  base  (competing  for  

populations)  Ö  No  local/organic/non-­‐chain  restaurants  and  

entertainment  Ö  Lack  of  merchant  support  Ö  Senior  options  for  housing/not  a  lot  of  diversity  

Raw  responses  from  participants  

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Step  2:  Reboot  Iden:ty,  Vision,  Ac:on  Retreat •  Threats  

Ö  No  town  center  (walkable  community)  Ö  CFI  Ö  B-­‐Grade  retail  properties  Ö  Hobby  Lobby  moving  out  of  town  Ö  Close  to  Atlanta  Ö  No  CFI  education  

•  Opportunities  Ö  Broaden  volunteer  base  Ö  Need  diversity  of  housing  options  Ö  Movie  Theatre  possibility  in  Towne  Center  Ö  Walkable  Towne  Center  Ö  Business  Retention  Program  Ö  DDA  create  education  process  to  merchants    and  community  Ö  Improve  local  employment  opportunities  Ö  Housing  Options  for  high  income  Ö  High  end  hotel  -­‐  Conference  Center  Ö  CFI  education  program/message  Ö  Redevelop  old  retail  properties  (centers)  (some  locally  

owned)  Ö  Hobby  Lobby  is  relocating  Ö  Embrace  the  vast  potential  and  ongoing  efforts  of  

entrepreneurial  spirit.  •  Snellville  Entrepreneur  Council  

Raw  responses  from  participants  

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Snellville  DDA  Selected  Ini:a:ves •  Wisteria  Property  (short  term)    

Ö  Request  for  Information  Proposals  due  2/14/2014  

•  Master  Branding  and  Way>inding  Signage  Study  (short,  mid,  long  term)    Ö  Request  for  Quali>ications  to  be  distributed  by  1/31/2014  

•  Existing  Snellville  Merchant  Outreach  Program  (short,  mid  term)    •  New  Business  and  Merchant  Acquisition  Marketing  Program  (short,  mid,  long  term)    •  Shop  Snellville  Marketing  Program  (mid,  long  term)    •  CFI  Support  (short,  mid,  long  term)  •  Incubator  facility  partnership  w/  Snellville  Entrepreneur  Council    

(short,  mid,  long  term)  

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Master  Branding  and  Wayfinding  Signage   •  Request  for  Quali>ications  Worksheet:    

Ö  Master  Public  Signage  Plan  for  the  City  which  will  extend  and  enhance  the  branding  of  the  City  established  within  The  Towne  Center  Master  Plan  including:  

Ö  City  entry  identi>ication  signage  with  location  plans  

Ö  Individual  street  signage  identi>ied  by  districts  within  the  City  

Ö  Design  and  location  plans  for  information  kiosks  Ö  Preparation  of  a  master  phasing  plan  to  

implement  the  signage  master  plan  over  a  >ive  to  ten  year  period  beginning  with  the  development  of  major  entry  elements  on  Ronald  Regan  Parkway,  Scenic  Highway,  and  US  78.  

Ö  Detailed  design  for  the  >irst  phase  of  the  master  signage  plan  which  will  address  the  location  and  necessary  construction  documents  for  the  >irst  major  entry  signage  element.  

•  Signage  Examples:    Ö  Snellville  entry  point  welcome  monument  

signs  Ö  Snellville  event  signs  Ö  District  branding  signs  Ö  Cross  street  signs  Ö  Business  signs/kiosks  Ö  Attraction  signs  Ö  Commercial  property  for  sale  signs  Ö  Commercial  property  in-­‐window  leasing  

signs/murals  Ö  CFI  directional  signs  

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CFI  Project  US  78  &  SR  124

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CFA  Project  US  78  &  SR  124 •  Snellville  DDA  proactive  leadership  role:  

Ö  Directional  Signage  Ö  Detention  ponds  (beauti>ication  project)  Ö  Planning  &  funding  for  landscaping  and  streetscaping  within  the  CFI  project  

Ö  Pedestrian  walkways  (safety  and  convenience)  Ö  Redevelop  London  Plaza  concept  

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