Event Management and Visibility ,Brand Activations.

A Credential Presentation by Hitch and Fix Integrated Solutions Limited

Introduction

• Your brand is the face of your business .It is the quickest way to express what your organization is and what it has to offer , defines what makes you unique from competition and communicates your business’s personality , allowing you to form an emotional connection with consumers.

A Partner who Understands the Market

• Welcome to Hitch and Fix Integrated Solutions .(HFIS)• Hitch and Fix Integrated Solutions Limited is a full-service

Experiential marketing and Event management agency engaged in the design, delivery and management of bespoke live brand experience.

• We are specialists in managing total customer/consumer experience, across all touch points.

• Our business is designing and managing live brand experience that attract customers and impact the bottom line positively.

• Has a fully owned subsidiary company Hitch and Fix PTY South Africa (A Direct Consumer Engagement Agency).

Core Industry Positioning

A shopping list of some of our services:

Event Marketing Events Management Brand Activations

• Contact Marketing/ Direct Consumer– Engagement (sampling)• Roadshows & Town/ Market Storming• Brand Launch/ Re-launch

Sponsorship Activations SMGA s production and supply CSR Activites Printing and Fabrication

Our Clients

• Stanbic IBTC Bank (Member Standard Bank Group)• Samsung Nigeria• Union Bank Nigeria Plc• Pz Cussons Nigeria• Hayat Kimya Turkey• Mantrac Nigeria• Macks and Novel Uk • Jankara Nigeria• Bayswater Nigeria Amongst Others

Our Past Jobs

Past Jobs our Team have Have handledSponsorships and Events

• All brands and Sponsorship events for Union Bank plc. in 2014 and 2015 till date. • All brands and sponsorship activations for Stanbic IBTC personal Banking 2014-

2015 till date.• Union Bank breakfast session 2015• Transaction Banking Trade and Cash Forum 2015.• Lagos Polo Club Tournament(Sponsorship for Union Bank)• Leap Africa Social Innovation Awards 2015.• Union Bank Annual General Meeting 2015 and 2016 respectively.• African Basketball League at Landmark Event Centre• The African Rural and Agricultural Credit Association Summit Sheraton Hotels

Abuja

Past Jobs our Team have Have handledSponsorships and Events

• Lagos Motor Club End of Year Party 2015(Sponsorship for Union Bank)• Lagos Jazz Series 2014,2015• Committee of Chief Compliance Officers of Banks Event• Franco Nigeria Chamber of Commerce Dinner• LCCI Trade Fair setup and monitoring for Union Bank• LCCI Trade Fair setup and monitoring for Stanbic IBTC Bank• Night of a thousand Laughs(Sponsorship for Stanbic IBTC Bank)• British International School Inter-house Sport.• Nigerian Stock Exchange E-race Cancer 5km Challenge• Ikoyi Club Golf Tournament 2016.• National Security Summit at International Conference Centre Abuja.

….Random Event bits

Union Bank Random Events

Random Events

AVON HMO Official Launch

Accounts our team have worked on individually

• International Jazz day Festival• Bola Ahmed &Brian Browne ‘FINANCIALISM’ book Launch

Random Activations

• Etisalat Easylife SW,NW,NE,SS Market storm for sim card sales and awareness . merchandising and visibility.

• Molfix baby diaper market storm PAN Nigeria . Sampling and Sales.• Deployment of POSM materials for Stanbic Ibtc open market and neighborhood.• Mr. Chef market storm (Awareness ,Merchandising and visibility)• Dettol Skin Jelly door to door Activation Lagos and Ibadan• Harpic Door to Door Sales Activation.• Stanbic IBTC market Storm in Open market PAN Nigeria 2015• Stanbic IBTC Bank in branch customer service frame deployment nationwide

2015,2016• Pz Cussons Open Market and Neighborhood deployment .• Samsung Southwest market storm.

Promotional Items

Production and Deployment

• Agency has vast experience in production and deployment of key brand materials . Example of such projects isStanbic IBTC Bank in branch customer service frame deployment nationwide 2015,2016.Agency Produced and deployed frames in all branches nationwide and ensured compliance across board.Union Bank Rebranding exerciseUnion BANK rebranded in 2015 agency produced and deployed rebranded materials to all branches nationwide and ensured compliance across board, agency also ensured that the right people got the materials.Stanbic IBTC Bank market deployment exerciseAgency produced branded beach umbrellas ,and deployed in the market and hence ,achieved the visibility ambience expected and so on.Pz Cussons Neighborhood and Open Market deploymentStanbic IBTC market deployment in the Eastern markets in Nigeria and so on

Random Materials produced this quarter

Branded T-shirts

Shelf Divider

Display Stand

Deployment in Neighborhood and Open MarketPan Nigeria Cortex signage

buntings Apron

Random Pictures from the Stanbic IBTC in branch deployment nationwide (2015 and 2016)

Union Bank Nigeria

Production and Deployment od Branded Parasols and Non reflective jackets for vendors and okada riders in

Ariara, Ekeoha and Ezieoku markets in Aba

FlashCard

…Flashdrive

Flash Drives

Stanbic Ibtc Bank

Branded Aprons

Activation and materials to support Activationbranded shirts, Spinorama and so on…

Stanbic IBTC Bank Eastern Nigeria Market Pilot Deployment Parasols, Aprons and Jackets were distributed

to Markets in Onitsha and Aba to enhance visibility

In store Spar Calabar

Floor Branding Gondola branding

In Store

PZ Cussons Nigeria Market Visibility Project 2014

Random Activations

Samsung J1 Market Storm southwest

Sales and Reward to mothers

Dettol Skin Jelly Door to Door Sales Activation Ibadan

Parents been sampled as they drop off and pick children off at the Crèche

Molfix Baby Diaper Crèche Sampling

Harpic Door to Door Sales Activation Portharcourt

Cuddlies Diaper sales and sampling Activation

Cuddles Diaper Mack and Novel Uk

• When Stanbic IBTC launched their mobile

money, agency handled the campaign

• The campaign enabled shop owners, traders, artisans, students, and individuals in C2, D & E socio economic class, (our primary target audience) to get registered and instantly activated

Set Target

% Achieved Target

4301 80 34961075 178 19135376 100 5409

Stanbic IBTC Mobile Money Activation for the Unbanked

Background– The client had requested recruitment of new consumers

through sampling across cities in Nigeria.– The brand required high energy consumer engagement to

create awareness that is strong enough to cause a switch to Amarula from Baileys which was the generic name for cream liqueurs (in some cities) in Nigeria.

• Strategy – Explored partying and shopping experience in the cities as

platforms for engagement with consumers.• Execution

– The Amarula team went through bars, clubs, supermarkets and lounges in Lagos, Port Harcourt, Abuja, Ikot-Ekpene, Calabar, Ibadan, Asaba, Warri, Owerri, Benin and Enugu for massive sampling experience using Karaoke Contests and Blind Shopping.

• Result – Over Seventeen Thousand (17,000) people participated in

sampling across Eleven (11) cities in 3 months.– Successful change of perception from Baileys as generic

name for cream liqueur brands.– Branded presence in all the locations visited

Amarula Activation

2014 Mall Activation for Stanbic IBTC

Ikoyi Club 74th,75th and 76th Anniversary celebration also handled sponsorship activation for Union Bank and Stanbic Ibtc Bank at this event

for the past 3 years

Stanbic IBTC Bank SME Zero COT Account Drive

….Dettol Skin Jelly Door to Door Activation

Dettol Skin Jelly Door to Door Activation in the Southwest where the

target was awareness creation, sampling , sales , and data collection in homes. Agency found out what Product the Influencers bought , asked for comments and views about other brands and also asked for other Reckitt Benckiser products they use at home and competition.

The Project was focused on Home and the choice of products in the home.

Agency recorded 36,054 knocks in the first month of the 6months exercise

Children's Day Sponsorship Event

End of Year Children's event at Oko Oba, Lagos (Islamic Banking for Stanbic IBTC Bank)

Printing and Fabrication

Our Printing and Fabrication Press We have machines that print on SAV , FLEX, ABS, Fliers ,posters, BRT AND bus branding and so on.

Printing of wall papers for Molfix baby diaper

Fabrication, Design and production of banners

Samsung Activation and fabricationPhone Mockup and Puzzle

Our Board of Directors

Adekunle OjaboduChairman Board of Directors

Mr Kunle Ojabodu is an alumni of the Lagos

Business School (LBS) .

He has garnered over 30 years cross

functional experience spanning Sales and

Marketing,

He is presently the Sales Director for

Nigerian Bag Manufacturing Company

(BAGCO).Prior to this he was head of

marketing and sales.

As a director in the FLOUR MILLS GROUP

he has been privy to making key decisions

that has positively affected Increase in

Sales for various brands in the group

Oladimeji Abodunrin Managing Director

He holds an Msc in Management from the

University of Lagos

He has worked in the area of Sales , Marketing, Client Service, Product Marketing, Programme execution for various companies spanning industries including Oil and gas, production ,FMCG , the financial sector and telecommunication.

Oladimeji Abodunrinlist of Some of the Accounts he has handled

• Nigerian Breweries Plc (Star , Gulder and Amstel Malta)• Airtel Nigeria• Pz Cussons ( Open Market and Neighborhood Stores Merchandising and Deployment

PAN Nigeria)• Etisalat Nigeria (Easy Life ,Easy Clique PAN Nigeria Activation,3G Launch)• Promasidor Nigeria (Cowbell Flavored Milk Launch and Town Storm)• Distell South Africa(Amarula inbar and Instore Activation in Nigeria and Ghana).• Reckitt Benckiser (Dettol Skin Jelly Door to Door Activation,Harpic ….etc)• Stanbic IBTC Mobile Money townstorm and Launch• Night of A Thousand Laughs sponsorship for Stanbic IBTC• Ikoyi Club Anniversary event sponsorship for Stanbic IBTC and Union Bank.• Hayat Kimya Nigeria(Molfix baby Diaper market and Neighbourhood storm sales,and

sampling).• Bayswater Nigeria (Mr Chef Open Market and Neighborhood storm)• All sponsorship events for Union Bank since 2014 till date.• Trade Fair (Union Bank,Stanbic IBTC, molfix 2013,2014and 2015)• Amongst Others

Funmilola OlanrewajuExecutive Director

• Funmilola has worked in marketing communications in Nigeria over the last 8 years. Her skills and experience cuts across Client service, Account Management, Event Management and Project Management. She started her career at Andora Technologies Limited as a marketing communication executive.

• There she gained valuable experience for event management. She then moved to Kedari Capitals (an investment bank) where she gathered immense knowledge on detailed proposals and presentation skills along with managing major administrative section of the bank.

• She then joined Craft Technologies Limited where she managed different IT events and also the Nigeria @ 50 celebration activation She continued her career with Solution media and infotech limited as Client service manager

Funmilola Olanrewaju

She executed the following events;High Impact series 1-3, Nigella damascena etc.

She moved to EXP Marketing Nigeria Limited where she continued to manage the following accounts; MTN, MTNF, First Bank, Dstv , Chellarams, HP ,Unilever, HP, etc along with Exp’s Properties AEMS 2014 (African Experiential Marketing Summit), Children’s Day out with Barney & Friends.

• She joined Hitch and Fix Integrated Solutions as Executive Director October 2015

Adekunle OyewoDirector

• He has over the years gained experience in Marketing and Sales of various Fast moving consumer goods across the globe.

• Presently heads the South African arm of the business. Hitch and Fix PTY South Africa

in Capetown , South Africa.

Abdulraheem Oreagba Director

Past Head Logistics and Events - Kaduna Business School Head Product and Customer Relationship - V mobile Nigeria Trade and Coverage Market Specialist- Celtel Nigeria Brand Implementation Supervisor Zain Nigeria Limited Present

• Regional Specialist: Merchandising and Communication Etisalat Nigeria• A multi-phase strategy encompassing multiple agency supervision, merchandising

deployments and execution, brand visibility enhancements and adhering to set standards. Regional oversight of HQ executions. First point contact interface for all marketing, merchandizing, branding, events and sales support requirements

• Supervision of Merchandizing agencies across the North to implement brand standards and trade support

Abdulraheem Oreagba Director

• Liaise with Engineering, IT, Sales, Marketing, Product & Services, and Customer Care teams to ensure delivery of seamless sales operations support to the sales outlets• Ensure availability of brand materials and merchandise at events, exhibitions, trade fairs, conferences, etc• Liaise with trade partners/ distributors/ dealers to ensure that they comply with agreed SLAs and escalate merchandising issues to the Head of Regional Sales North and dotted lined to Manager, Communication & Merchandising as appropriate• Prepare/ compile agreed periodic activity and performance reports for the attention of the Manager, Communication & Merchandising and Head, Regional Sales (Perform any other duties as assigned by the Line Managers

Omowonuola Abosede AyodejiSenior Client Service Executive

• Wonuola is a graduate of Lead City University.

• She has over the years managed different successful brands and this track record is been put into use at Hitch and fix Integrated Solutions where she handles procurement and Control.

• Before joining Hitch and Fix she was Procurement Manager at

• Taqadum House Limited where she handled procurement and lease of Event Props like Light , Stage, POSM , Sound and so on

• .

Kiniovo Agboro Senior Client Service Executive

Kiniovo is a graduate of Nnamdi Azikwe

University, Awka

He has over 7 years experience in

Sales and Customer Experience.

He Currently handles

Union Bank ,Hayat Kimya (molfix baby

diaper) and Bayswater Nigeria(Mr

Chef) and Media Reach accounts .

Kiniovo Agboro

Kiniovo has over 7 years experience in the industry and he has worked on accounts like;• Union Bank• Mr Chef Seasoning• Molfix Baby diaper• .Pz Cussons Open Market and Neighborhood Merchandising and visibility.• .Dettol Skin Jelly door to door Activation• .Harpic Door to door Activation• .Cuddlies baby diapers• .Jankara Nigeria amongst others.

Feyikemi LuroSenior Client Service Executive

Feyikemi is an alumnus of Federal University of of Technology ,Akure (FUTA),Akure and over the years garnered experience in Marketing Consulting , Event Planning and Experiential Marketing.

She has over 6 years experience in the Industry.

Victor MosesOperations Lead

• Victor Moses is the Operations Lead at the agency and over the last 10 years ,worked on various accounts across the industry .

• He is a graduate of Mass Communications and has attended several trainings on experiential Marketing

• He currently handles PZ Cussons and Stanbic IBTC Group.

Victor MosesSome of the past projects Victor has handled

• Nestle- Milo Loyalty Promotion• Dettol Skin jelly sales Activation Lagos• Hypo Door to Door hospital Sampling• Etisalat Sales and Activations• Pz Cussons Open Market Deployment NE ,Middle Belt and NW.• Reckitt Benkiser Market Census.• Cadbury Bournvita Sales and wet sampling• Tang Sales and wet sampling• Stanbic IBTC Mobile Money activations• MTN Mobile money activations• Stanbic IBTC Season of Delight 1,2 and 3• Molfix baby diaper sales and sampling• Cadbury instore sales and wet sampling• Zen Mobile sales and townstorm

CONTACT DETAILS

Hitch and Fix Integrated Solutions Limited (RC1016483) Nigeria Office Address South Africa Office Address 20 Unity road off Toyin street, Ikeja, No 12 Melrose Court downlane P. O. Box 6804, Surelere, Lagos. Bergviliet Capetown. Mobile: 08079797917, 08097557313 +27726500784, +27723868244 Email: admin@hitchandfix.com, hitchnfix@webmail.co.za www.hitchandfix.com