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CRISIS & RISK COMMUNICATIONSFlorida Department of Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst ExcellenceInnovation t Collaboration t Accountability t Responsivenesst Excellence
CRISIS & RISK COMMUNICATIONSFlorida Department of Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst ExcellenceInnovation t Collaboration t Accountability t Responsivenesst Excellence
CRISIS & RISK COMMUNICATIONSFlorida Department of Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst ExcellenceInnovation t Collaboration t Accountability t Responsivenesst Excellence
One Voice, One Message:
Social Media Capabilities
and Partnerships
May 15, 2014
CRISIS & RISK COMMUNICATIONSFlorida Department of Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst ExcellenceInnovation t Collaboration t Accountability t Responsivenesst Excellence
FDOH Social Media
under Blue Skies
CRISIS & RISK COMMUNICATIONSFlorida Department of Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst ExcellenceInnovation t Collaboration t Accountability t Responsivenesst Excellence
YouTube
Flickr
CRISIS & RISK COMMUNICATIONSFlorida Department of Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst ExcellenceInnovation t Collaboration t Accountability t Responsivenesst Excellence
Facebook – 4,363 Likes
Twitter – 3,490 Followers
Pinterest – 783 Followers
YouTube – 234 videos
Flickr - 147 photos
CRISIS & RISK COMMUNICATIONSFlorida Department of Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst ExcellenceInnovation t Collaboration t Accountability t Responsivenesst Excellence
The Florida Department of Health is currently ranked thirdin the nation for its social media
outreach.
MPH Programs List– Top 45 Most Social Media Friendly State Health Departments for 2013
CRISIS & RISK COMMUNICATIONSFlorida Department of Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst ExcellenceInnovation t Collaboration t Accountability t Responsivenesst Excellence
There are qualitative benefits in this investment:
LoyaltyTrust
InteractionSource credibility
CRISIS & RISK COMMUNICATIONSFlorida Department of Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst ExcellenceInnovation t Collaboration t Accountability t Responsivenesst Excellence
CRISIS & RISK COMMUNICATIONSFlorida Department of Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst ExcellenceInnovation t Collaboration t Accountability t Responsivenesst Excellence
CRISIS & RISK COMMUNICATIONSFlorida Department of Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst ExcellenceInnovation t Collaboration t Accountability t Responsivenesst Excellence
Social Media under
Gray Skies
CRISIS & RISK COMMUNICATIONSFlorida Department of Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst ExcellenceInnovation t Collaboration t Accountability t Responsivenesst Excellence
CRISIS & RISK COMMUNICATIONSFlorida Department of Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst ExcellenceInnovation t Collaboration t Accountability t Responsivenesst Excellence
CRISIS & RISK COMMUNICATIONSFlorida Department of Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst ExcellenceInnovation t Collaboration t Accountability t Responsivenesst Excellence
Florida Department of Health’s
Role - ESF-8
CRISIS & RISK COMMUNICATIONSFlorida Department of Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst ExcellenceInnovation t Collaboration t Accountability t Responsivenesst Excellence
CRISIS & RISK COMMUNICATIONSFlorida Department of Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst ExcellenceInnovation t Collaboration t Accountability t Responsivenesst Excellence
CRISIS & RISK COMMUNICATIONSFlorida Department of Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst ExcellenceInnovation t Collaboration t Accountability t Responsivenesst Excellence
Information Management Unit in
ESF-14
CRISIS & RISK COMMUNICATIONSFlorida Department of Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst ExcellenceInnovation t Collaboration t Accountability t Responsivenesst Excellence
CRISIS & RISK COMMUNICATIONSFlorida Department of Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst ExcellenceInnovation t Collaboration t Accountability t Responsivenesst Excellence
CRISIS & RISK COMMUNICATIONSFlorida Department of Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst ExcellenceInnovation t Collaboration t Accountability t Responsivenesst Excellence
Social Media collaborations
during the 2014 Spring
Flooding Event
Myescambia.com
CRISIS & RISK COMMUNICATIONSFlorida Department of Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst ExcellenceInnovation t Collaboration t Accountability t Responsivenesst Excellence
Tuesday night into Wednesday morning, April 28 & 29,
Florida’s Panhandle was hit with torrential rain that caused
widespread flooding.
As much as 15 to 20 inches of rain fell on the Panhandle over a
24-hour period.
CRISIS & RISK COMMUNICATIONSFlorida Department of Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst ExcellenceInnovation t Collaboration t Accountability t Responsivenesst Excellence
Partners DOH supported by retweeting and reposting multiple situation/response
advisories and information:
@FLSERT
@HealthyFla
@NWSTallahasee
@flhsmv
@fl511_state
@Red Cross of NW FL
@MyFDOT
@FEMA
CRISIS & RISK COMMUNICATIONSFlorida Department of Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst ExcellenceInnovation t Collaboration t Accountability t Responsivenesst Excellence
ABC 27 retweeted DOH’s lightning safety information and others,
reaching 14,110 viewers
CRISIS & RISK COMMUNICATIONSFlorida Department of Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst ExcellenceInnovation t Collaboration t Accountability t Responsivenesst Excellence
Pensacola News Journal retweeted health department closures and
others to 10,207 readers
CRISIS & RISK COMMUNICATIONSFlorida Department of Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst ExcellenceInnovation t Collaboration t Accountability t Responsivenesst Excellence
In cooperation with Representatives Doug Broxson and Mike Hill,
FDOH shared Disaster Relief Food Distribution for the Gulf Breeze Flood Victims
CRISIS & RISK COMMUNICATIONSFlorida Department of Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst ExcellenceInnovation t Collaboration t Accountability t Responsivenesst Excellence
Centers For Disease Control and Prevention retweeted Flood Water
hazard warning to 1,531,610 followers
CRISIS & RISK COMMUNICATIONSFlorida Department of Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst ExcellenceInnovation t Collaboration t Accountability t Responsivenesst Excellence
And of course the SERT was a constant partner in emergency
messaging.
South Florida Water Management District
Volunteer Florida
Go_Jacksonville
JAX Community
CRISIS & RISK COMMUNICATIONSFlorida Department of Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst ExcellenceInnovation t Collaboration t Accountability t Responsivenesst Excellence
Tuesday, April 29, 2014: Pre-flood Facebook: 4,250Twitter: 3,377
Wednesday, May 7, 2014: Post-floodFacebook: 4,329 Increase of 79 on FacebookTwitter: 3,450 Increase of 73 on Twitter
Tuesday, May 13, 2014 Facebook: 4,363 Increase of 34 on Facebook since 5/7Twitter: 3,490 Increase of 40 on Twitter since 5/7
CRISIS & RISK COMMUNICATIONSFlorida Department of Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst ExcellenceInnovation t Collaboration t Accountability t Responsivenesst Excellence
The Florida Department of Health strives to make the most
of partnerships in both directions through the mutual advantage of
social media platforms.
CRISIS & RISK COMMUNICATIONSFlorida Department of Health—Office of Communications
Innovation t Collaboration t Accountability t Responsivenesst ExcellenceInnovation t Collaboration t Accountability t Responsivenesst Excellence
www.floridahealth.gov
https://twitter.com/HealthyFla
www.facebook.com/FLDepartmentofHealth
http://newsroom.doh.state.fl.us/