one brand one voice
DESCRIPTION
Digital branding process (a sphere shape chart with six stages)TRANSCRIPT
One BrandOne Voice
Hanoch Rabinovitz
Energizing your (digital) brand
distribute
listen synergize
optimize
Engage
present
present
Who we areWhat we areWho we areWhat we are
Relevant issues
Relevant issues
BrandBrand Search Search
navigatenavigate
DomainLanding pages(mini) sites
present
DomainLanding pages(mini) sites
present
DomainLanding pages(mini) sites
Who we are?
What we are?Who we are?
What we are?Relevant issues?
Relevant issues?
NO!
distribute
SEOSEMAdsMediaWikiPRRSS
distribute
SEOSEMAdsMediaWikiPRRSS
distribute
SEOSEMAdsMediaWikiPRRSS
synergizeMix Real/Digital mediaCo-branding
synergizeMix Real/Digital mediaCo-branding
synergizeMix Real/Digital mediaCo-branding
listen
RSSComparePulseTrend-Spotting
listen
RSSComparePulseTrend-Spotting
listen
Read RSSComparePulse Trend-Spotting
Entertainment
Politics
engage
BlogNewslettersWidgetsConverse SocializeRate
Be There = Leader
“SEO-machine”
True Links!
Blogging = Humanizing your brand
Fresh content!
engage
BlogNewslettersWidgetsConverse SocializeRate
engage
BlogNewslettersWidgetsConverse SocializeRate
engage
BlogNewslettersWidgetsConverse SocializeRate
optimizeYour presence
optimizeYour pages
optimizeYour pages
2.7% 1.6%
optimizeYour pages
“call for action button” =250% more Clicks!
optimizeYour self
Your google page Facebook / Myspace LinkedIn Twitter Blog Personal page
(cafe, squidoo, plaxo, myspace) Name.com
Energizing your (digital) brand
distribute
listen synergize
optimize
Engage
present
Don’t forget to say
Thank you