5 keys to a meaningful brand voice

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5 Keys to a Meaningful Voice for Your Brand

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Post on 12-Apr-2017

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Page 1: 5 keys to a  Meaningful Brand Voice

5 Keys to a Meaningful Voice for Your Brand

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Think about this for a moment:

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If your content didn't come with your logo

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would your audience know it was yours?

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Does all of the content you publish,

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from online informational articles to print

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speak to your audience with the same voice?

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If you fail to define and manage your brand voice,

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there won't be any consistency in your content.

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you won't present a distinct voice

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to your audience there's a good chance

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your branding efforts will fail completely.

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"Brand Voice" means the tone and language

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you use to communicate with your audience.

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When brand voice is consistent

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it creates a kind of personality for your business.

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your audience knows what to expect and

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learns to trust you.

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It is an essential feature of branding

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which allows you to successfully position yourself

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A brand's unique voice

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doesn't arise out of luck or accident.

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Here are 5 keys to follow to ensure

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you are successfully defining and expressing

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the voice of your brand.?

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1. Meet Your Audience's Expectations

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Learning how to speak in the way

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they expect you to speak. ?

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2. Appeal to Values

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One of the reasons we love a brand is

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that we share the same values.

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In order to create the perfect brand voice,

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you need to understand your audience's values and speak to those values.

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3. Voice Your Expertise

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your brand voice should be the voice

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of the expert or specialist.

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This builds trust and drives your message

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to the heart of your customer.?

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4. Tell Stories

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Brands use stories because

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stories are interesting and relatable.

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People love hearing stories

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they help people create an emotional bond with the brands they like. ?

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5. Remember to Use Voice in Visuals Too

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Everything your brand does uses its voice, and this includes visuals. Your content should have strong visuals and graphics

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that consistently convey your brand voice.

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Make your visuals personal and make sure

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any text, graphics, and images in them

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use your brand voice.

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Taking Control of Your Brand Voice

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The particular voice that a brand

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speaks with isn't random.

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It's carefully

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formulated, defined, and implemented.

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Think for a moment of every brand you love.

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Consider major brands like Google and Microsoft.

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What all of these have in common is that

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they create an image in your mind.

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By defining and maintaining

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a consistent brand voice,

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you can wield the same power in your market.

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If you want to get started on

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Building your own Brand and Brand Voice,

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go check out my program http://jgtips.com/brand

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To your success, Jane Gardner

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email is [email protected].