OGX + COMM =

The Golden Circle

Why?

To make positive impact into society

By developing leaders

By providing an integrated experience comprised of

leadership opportunities, international internshipsand participation in a global learning environment.

Why?

Role of OGX in LCRole of OGX in LC

OGX role is to realize impact OGX role is to realize impact that we promise to the that we promise to the

society through providing society through providing exchange opportunities and exchange opportunities and international experience to international experience to

Ukrainian students. Ukrainian students.

Role of COMM in LCRole of COMM in LC

Communications role is to build Communications role is to build strong brand of AIESEC as an strong brand of AIESEC as an organization that develops organization that develops

leaders to make positive impact leaders to make positive impact into society and to attract into society and to attract

people to take opportunities people to take opportunities which AIESEC provides. which AIESEC provides.

Role of synergy between Role of synergy between COMM and OGXCOMM and OGX

Synergy of OGX and COMM brings Synergy of OGX and COMM brings strong positioning of exchange strong positioning of exchange

opportunities to our student opportunities to our student market and get more students market and get more students

participate in our exchange participate in our exchange opportunities in order to make opportunities in order to make positive impact on our society.positive impact on our society.

Why?

Rules of synergy• Both directions are responsible for positioning of

exchange opportunities, not only COMM• COMM or OGX are present at presentations and at all

other external events where you speak about exchange opportunities

• OGX describes clearly all the exchange opportunities that we provide for excellent external marketing and positioning

• The aim of the synergy is the amount of students who become exchange participants!

Providing life-changing exchange opportunity for…Homer

STAGE 1. Preparation

Re-integrati

on

Responsible:OGX, Communications

Actions:•Pool analysis•Target audience identifying •Establishing of cooperation

STAGE 2. Promotion

Re-integrati

on

Responsible:Communications

Actions:•Promo campaign concept creation•Key messages creation•Communication channels identifying and usage•Promotion tools identifying and usage •Promo materials creation•Application forms!

Promo campaign concept creation

Promotion will be based on United NationsMillenium Goals. According to Why Strategy we willdeliver message about the Goals of the whole world to beachieved by 2015 and the possibility to make your owncontribution due to AIESEC Exchange Program.Promotion will be based on specific projects andcountries which are making contribution into solving

worldproblems in accordance to UN Millenium Goals.

Key messages creation (DT)Primary message: AIESEC internship program is a possibility to make your

own impact into solving of global problems according to United Nations Millenium Goals that were set by world leaders and were agreed to be achieved by the year 2015.

Secondary message: During AIESEC internship you have a possibility to

spend 2 months working in international social project with youth from all over the world, to develop your leadership skills, discover new countries, make new friends and receive unforgettable impressions.

Communication channels identifying and usageCHANNEL TOOLS

Local web-site banners, posts, application form etc.

Social medias (Vkontakte, Facebook, Youtube, Twitter, Flickr, blogs etc.)

groups, avatars, videos, photos, statuses, posts, twitts etc.

Jobsites job forms with concrete internships, banners etc.

Forums (city forums, student’s, youth forums, alumni forum, etc.)

posts

Mailers (AIESEC alumnies/friends, universities, NGOs, etc.)

promo mails, statuses in gtalk etc.

Partners web-sites, universities web-sies banners, posts, etc.

Myaiesec.net promo messages at LC news, LC forum

LCMs presentations, announcements

LC Newsletter promo of internships, articles, successful stories, etc.

Promo materials creation

Cooperation with Cooperation with universitiesuniversities1. Target 2-3 potential universities with specific

faculties or specialities ( philological and pedagogical are the best suitable for DT internships).

2. Create a special program for the university and create a partnership for it: for example, 20 students go for volunteering internship to India for 6 weeks.

3. Make follow-ups and action plan with clear goals and next steps, thus both sides know what should be done next.

Cooperation with universities

The best countries to send students through the cooperation with

universities:

India, Russia, India, Russia, Turkey, RomaniaTurkey, Romania

STAGE 3. Selection

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Responsible:TM, OGX

Actions:•Application forms scanning•Informational meeting with EPs•Review Boards (competencies analysis, checking the match ability of candidate with requirements of TNs from cooperation, English level checking)

STAGE 4. Induction, preparation

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Responsible:TM, OGX

Actions:•Myaiesec.net registration•National or local IDS•Integration into LC activities

STAGE 5. Matching

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on

Responsible:OGX

Actions:•Matching of raised EPs with cooperation countries/LCs

STAGE 6. Delivery

Re-integrati

on

Responsible:OGX

Actions:•support with visa process•support with tickets preparation

STAGE 7. Re-integration

Re-integrati

on

Responsible:TM, OGX

Actions:•Constant communication with EPs (mailing, newsletter)•Allocation after internship

Make calendar for LC Kyiv from 1.01.2010 till 31.03.2010

National Campaigns

National Campaigns