Philly Lean ExperimentOctober, 2016

Joel Eden

Lean Startup Conference LivestreamNov. 2-3, Noon-9pm, WeWork @1601 Market St

Lean (Startup) Build, Measure, Learn loop

But…

Goal is validated learning (loop around), as fast as possible.

Lean Loop – But, need to go backwards to plan experiments

1. What is my most important/riskiest hypothesis?

2. What would I need to see happen to (in)validate it?

3. What’s the fastest, cheapest, least effort thing I can make or do to test it (learn)?

Need to go backwards to plan experiments

1. What is my most important/riskiest hypothesis?

2. What would I need to see (data) to validate it?

That’s what MVP meant!!!!!not “Build”

3. What’s the fastest, cheapest, least effort thing I can make or do to test it (learn)?

Lean Canvas (1 page alternative to biz plan)(Business Model Canvas Ash Maurya’s Lean Canvas My tweak)

Validate in numbered order

Defining experiments from hypotheses

Highest priority item gets tested(place smaller bets, on smaller batches)

Turn assumptions falsifiable hypotheses

www.slideshare.net/luxrco

Test what? Ash Maurya’s 3 stages of a startup

Offer MVP Product

Instead of MVP at first:Ash Maurya’s Offer: Unique Value Proposition, Demo of UVP, Exchange of Value

FOCUS Framework – 5 key assumptions and the 5 experiments to test them

• Justin Wilcox• Lean Startup Co. podcast “5 Experiments…”

• Find early adopters – band aid test• Offer test - just like Ash’s “Offer”• Currency test - will they buy from you?• *Utility test - *manual MVP over “software”• Scale - now you can automate/build your app

FOCUS across Ash’s 3 stages of a startup

Offer MVP Product

F O C U S

Lean Design

How can we test product and service design ideas earlier, faster and cheaper?

This is a product

This is a product, not an experience

More interesting view of a product, still not an experience

This is an experience!

This is an experience from the user’s perspective

Art (designer’s perspective) vs. Design (problem’s perspective)

Interactions happen over time therefore Interaction Design must consider the interaction aesthetics of use (not just visual):(all senses…sense of timing, sense of rhythm, sense of humor)Experience aesthetics

Lets try it…get out your paper and pencil

Lets try it…get out your paper and pencil

Draw: Your phone

Lets try it…get out your paper and pencil

Draw: Your phone

Draw: Your phone’s user interface

Lets try it…get out your paper and pencil

Draw: Your phone

Draw: Your phone’s user interface

Draw: Your phone’s user experience

FOCUS across Ash’s 3 stages of a startup

Offer MVP Product

F O C U S

Representing Experience – leverage story methods

Represent products/services as storiesAfter a long meeting, Anne pulls out her personal assistant to note a couple of items she needs to follow up on, confirm the location of her next meeting, and see if anything important has come up in the last couple of hours.

The PA shows her the subject and location of her nextmeeting, which is in 25 minutes. There’s also an indication that she has three messages marked urgent (including one from her boss), one message from a client whose messages she’s told the PA are top priority, and a dozen others that can probably wait.

Narrative Scenarios

Storyboards

Product as a person

Hyper-real (Disney/Pixar trick)believable futures

Test offers (value propositions) using storiesAfter a long meeting, Anne pulls out her personal assistant to note a couple of items she needs to follow up on, confirm the location of her next meeting, and see if anything important has come up in the last couple of hours.

The PA shows her the subject and location of her nextmeeting, which is in 25 minutes. There’s also an indication that she has three messages marked urgent (including one from her boss), one message from a client whose messages she’s told the PA are top priority, and a dozen others that can probably wait.

Narrative Scenarios

Storyboards

Your goal is to create value, not software, hardware, etc…so test value!Your value proposition is the intersection of your customer’s needs and your solution.

Pitching value

Should be analogous to feature film story artists, iterating and pitching (value) stories:-Our customers/users or the product/service are the heroes of these stories.

Value pipeline: from Story to Building

In feature animation, as scenes and shots are approved, they move further down the production pipeline, towards final rendering.-We can follow a similar process, keeping track of decisions and dependencies.

Pipeline hierarchy:•Discover Needs•Story (scenarios of use)•Interaction Framework•Interaction design (+ Visual, Industrial, etc)•Software engineering

From Story to Building – Story Mapping

Story Mapping-Donna Lichaw

User Story Mapping-Jeff Patton

Human Centered Design “poured into” Lean loop…

= Non-linear, lean human centered design (“pull” design efforts through as hypotheses require, not as dogma)

Now, there’s no difference between design and research…it’s all just experiments. Any act of “making” (what looks like “design”) is in the act of learning, so it’s both research and design, intertwingled.

Lean Canvas (1 page alternative to biz plan)(Business Model Canvas Ash Maurya’s Lean Canvas My tweak)

1st 4 boxes - Human Centered Design (same methods, but lean tweaks towards rapid experimental mindset)

Some great references: