nmdl final presentation pdf
TRANSCRIPT
+BIG IDEA: !
n Pixar has the ability to appeal to all ages"
n Their movies grow old with kids and really form a consumer bond"
n We want to make a stronger consumer connection through social media outlets"
n Use social media not just to promote movies, but to form a stronger consumer relationship"
n We want the fans to feel “heard”"
"
“Imagination Has No Age Limit”
+TARGET AUDIENCE!
n Targeting ALL age groups"
n LARGELY focusing on young adults 18-27 "
AND the middle aged 45-60!
"
+Instagram!
n Who do you watch Pixar movies with? "
n Post a photo with #ImaginationHasNoAgeLimit"
n A post will be selected to receive a shout out from Pixarʼs account"
+Our Goals and KPI!!
n 10% increase in followers on social media sites"
n Receive atleast 20,000 comments on any #ImaginationHasNoAgeLimit post"
n With an increase of 5,000 every post"
"