geico nmdl final presentation - chery wangsawihardja
DESCRIPTION
As a final project for New Media Driver License class, I made this digital marketing strategy for GEICOTRANSCRIPT
Ay upMidwest!
Agenda
Goal & Success MeasurementBrand StrategySocial MediaBlogGoogle AdWordBudgetConclusion
Goals
Increase brand awareness in Midwest and increases number of policy holder.
Success MeasurementsAverage monthly search on “GEICO” from Michigan and the number of policy holder by the end of 2014.
Brand Strategy
Company mission - “…to provide excellent coverage, low prices, and outstanding service.”
Brand campaign goal - Communicate identity clearly and concisely.
Blog
Google AdWord
“You can work hard on writing the most enticing ads, but if you don’t manage to put your ads in front of the right audience, your efforts will be for nothing.” – Andrew Lolk
Budget
AdWord $9.00 per click
Advertising Sales Agent $22.25 per hour
Full-time company blogger$50,000 to $80,000 per year
Conclusion