gines nmdl final pixar presentation
TRANSCRIPT
PIXAR: THESE ARE YOUR
STORIES
PRESENTED BY: ALYSON GINES
CONCEPT• “These Are Your Stories”
• Making the films’ characters accessible
• Creating interactive icons
• Merida from Brave transitioning into a role model
TARGET AUDIENCE• Ages 8-18, male and
female
• Strongly influenced by, and interested in, Pixar films
• Heavily connected via devices and social media
KPI• Sales of films and
merchandise
• Number of hits received on Pixar’s home website, and affiliated sites
TOOLS AND TACTICS • Pinterest
• Fastest growing social media site in history
• Children’s Board• Her interests: the
outdoors, treats, stories
• Youth Board• Her interests:
horse-back riding, archery, family, travel
SAMPLE BOARD
TOOLS AND TACTICS CON’T• Blogs and
tumblrs
• Top 10 U.S. sites
• Young Princess Merida blog
• Teen Merida on tumblr as a strong, independent young woman
TOOLS AND TACTICS CON’T
• Twitter Accounts• Daily updates• Interaction:
favorites, re-tweets, trending topics, etc.
BUDGET •Implementation and sustainability
•Full access Digital Communicator
•$47,000/year salary
Image via www.ineed.com
THESE ARE YOUR STORIES• Brings characters
to life
• Interactive with the age groups that are most connected to the films
• Increased interest with the Pixar brand, and sales of film and merchandise