nordstrom nmdl final presentation -courtney west
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Nordstrom
New Media Marketing Proposal
By Courtney A. West
Nordstrom
• Upscale department store founded in 1901 in Seattle Washington– First as a shoe store
• Provide outstanding service everyday • Business philosophy based on
exceptional service, selection, quality and value
• Store is categorized in departments by lifestyles
Challenges Goals
• No traditional Advertising—just print
• Getting to know new forms of media
• Take advantage of all aspects of new social media
• Work through sites to create consumer awareness
Key Components
Social Media
• Create page for each lifestyle department
• Have specific pages for each state/region or stores– specific promotions
• Allows for awareness specific to each store
• Blogs– reaching out to consumers
Creating an name online
• Create consumer loyalty
• Reach • Keep store in the
minds of consumers• Create awareness
Metrics of Success
Purposed Timeline
Purposed Budget
Print Advertising Site Upkeep and monitoring Cost of time for employees
Nordstrom
• Using new media help create broader and more direct reach of consumers
• Build a greater online presence• Create awareness of how they relate
to communities• Satisfy customers in an
unconventional way