Here’s the work.

(all about the work. The work. The WORK. The work.)

Case studies & ProjeCts of N iCole CathCart

ExxonMobil  Fuels,  Lubricants  and  Special7es  •  Crea%on  of  unified  dashboard  •  Quick  view  of  progress  to  budget  

by  red,  yellow,  green    status  •  One  click  to  deep  dive  numbers  

and  commentary    

Thompson  Media  Group  LLC,  parent  of  Thompson  Publishing,  Sheshunoff  Informa7on  Services,  AHCMedia,  BioWorld,  The  Performance  Ins7tute,  ASMI  •  Launched  5  companies  blogs  •  Added  45,000  visitors  to  overall  online  reach  •  Centralized  and  managed  strategy  and  messaging  for  TwiEer,  Facebook  and  LinkedIn  •  Added  over  5,000  followers  to  10  company  TwiEer  accounts  

Bioworld  •  Re-­‐launched  ‘freemeium’  site  in  late  2010,  including  mobile  app  •  Developed  social  media  strategy,  guidelines  and  partnership  with  

editorial  for  successful  execu%on  •  Added  over  6,000  twiEer  followers  in  3  years  •  Most  success  Thompson  Media  Group  publica%on  in  2010-­‐2012,  with  

25%  revenue  growth  in  site  licenses  and  11%  growth  in  single  subscrip%ons  

Sheshunoff  Informa7on  Services  Through  management  of  SEO  program,  SEM  program,  external  media,  social  media  and  email  channels  for  Sheshunoff.com:  •  9.86%  increase  in  conversion  rate  •  350.78%  increase  in  transac%ons  •  293%  increase  in  revenue  and  4,853%  increase  in  paid  search  revenue    

InnoGOV  for  The  Performance  Ins7tute  •  InnoGOV  created  as  a  series  of  free  and  paid  forums,  plus  blog  ,  

video  and  social  media  channels  at  the  beginning  of  Obama’s  first  term.  

•  Secured  FedNewsRadio  as  media  partner,  including  free  on-­‐air  spots  

•  Secured  IBM  as  a  sponsor  •  Hundreds  of  aEendees  to  free  online  events,  prior  to  promo%on,  

thanks  to  social  media  and  thousands  of  twiEer  followers  

Personal,  inc.  •  Worked  with  director  to  create  a  fun,  easy  to  

understand  video  concept  to  explain  new  product,  Fill  it  

•  Designed  omnibus  survey  ques%ons  for  market  research  

•  Created  page  design,  copy  and  tagline  for  campaign