Quick Snapshot

Wk 24 -2013

MCCS

ABP NEWSWeek: 24 ‘2013

TG – MF,15+ SEC:ABC

Market - HSM

Vs last week Hindi News genre showing growth from 3.8% to 4.2%

37

16

12

5 5 4 41 1 1 1 0 0

0

5

10

15

20

25

30

35

40

45

GE

C

RE

G

Hin

Mo

v.

Sp

ort

s

Kid

s

Hin

. Ne

ws

Mu

sic

Info

En

g M

ov.

Life

styl

e

Re

l.

Bu

s. N

ew

s

En

g.E

nt

% Genre Share

Source : TAM Period : Wk 24’2013

The week was high on stories like LK Advaniresignation,Champions trophy,Jiah Khan suicide note found, Modi

to lead BJP in Loksabha elections,Nitish JDU to break alliance with BJP

Vs. Last year marginal drop in Hindi News Genre Viewership

4.64.2

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

5.0

Hindi News

% Genre Share

Wk 17-24'12 Wk 17-24'13

Source : TAM Period : Wk 17-24Year : 2012 & 2013

ABP News maintaining its position

20%

17% 16%

12%

8% 8%

0%

5%

10%

15%

20%

25%

Aaj Tak ABP News India TV Z News News 24 NDTV India

% Mkt Share

Wk17-24'13

Source : TAM Period : Wk 17-24’13

The week was high on National, Political, Bollywood & Sports news,ABP News giving tough competition to Aaj Tak & maintaining decent

gap with India TV

ABP News neck to neck with Aaj Tak

35 3226 27

19 19

0

10

20

30

40

50

Aaj Tak ABP News

India TV Z News IBN 7 NDTV India

Re

ach

in M

n.

CS 15+

Source : TAM Period : Wk 17-24’13

4138

31 31

22 23

0

10

20

30

40

50

Aaj Tak ABP News

India TV Z News IBN 7 NDTV India

Re

ach

in M

n.

CS 4+

ABP News maintaining its # 2 position

ABP News among top 2 in most of the markets

Source : TAMPeriod : Wk 19-24’2013

Market Share %

NOTE: TAM has stopped reporting Bihar 1 Mn+ market data from this week, hence HSM willNot have Bihar mkt. included

ABP News scoring high on News Bulletins, Reviews reports

& Interviews / discussions

Source : TAM Period : Wk 24’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

Aaj Tak scored high on cricket genre and India TV performing on Religious/dev. genre

Genre Aaj Tak

ABP

News India TV Z News

Total

GRPs

News Bulletin 18% 19% 18% 14% 90

Reviews/Reports 33% 36% 12% 0% 11

Cricket Match 43% 10% 27% 0% 8

Religious/Devotional 18% 2% 36% 5% 8

Interviews/Discussio

ns 14% 35% 0% 0% 4

Network Performance

26%

21% 20%

14%12%

7%

0%

5%

10%

15%

20%

25%

30%

MCCS Zee Net TV Tday Net. INDIA TV Net 18 NDTV Net

Wk 17-24'13

Wk 17-24'13

Source : TAM Period : Wk 17-24’2013

MCCS maintaining its # 1 position

What's happening on other Channels:

1. MasterChef Grand Finale – Star Plus2. India VS Pakistan champions Trophy – Star Cricket, Star Sports and DD

Master Chef India 3 -2013

Source : TAM Period : 14.6.13,Time band:2000-2100HRS, Mkt: HSM

Masterchef –Star Plus 2013

Masterchef India 3 2013 grand finale was on 14.6.2013, the same

episode delivered TVRs of 3.92

Analysis: Programme Performace/Programme TVRs

Champions Trophy – India VS Pakistan

Source : TAM Period : 14.6.13,Time band:2000-2100HRS, Mkt: HSM

Champions Trophy – India VS Pakistan

India VS Pakistan delivered TVRs of 1.6 in HSMkt 15+ ABC on

Star Cricket/ Star Sports

Analysis: Programme Performace/Programme TVRs

Thank You