news of the week 11.4.13 abp news
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News of the week 11.4.13 Abp newsTRANSCRIPT
Quick Snapshot
Wk 14 -2013
MCCS
ABP NEWS Week: 14 ‘2013
TG – MF,15+ SEC:ABCMarket - HSM
Hindi News at #3 among National genres
GEC
Hin
. M
ov.
Reg (
GEC
+M
usi
c...
Hin
. N
ew
s
Kid
s
Musi
c
Info
tain
ment
Sport
s
Eng. M
ov.
Life
styl
e
Rel.
Bus.
New
s
Eng. Ent.
0
10
20
30
40 37.4
16.5 16.3
4.5 4.2 3.7 1.3 1.2 1.0 1.0 0.9 0.3 0.2
% Genre Share
Source : TAM Period : Wk 14 - 2013
Hindi Movies showing a jump of 22% reason IPL
Marginal drop in Hindi News Genre Viewership
Hindi News0.0
1.0
2.0
3.0
4.0
5.0
6.0 5.5
4.7
% Genre Share
Wk 7-14'12 Wk 7-14'13
Source : TAM Period : Wk 7-14 Year : 2012 & 2013
ABP News & India TV almost neck to neck
Aaj Tak India TV ABP News Z News News 24 IBN 70%
5%
10%
15%
20%
25%
21%
18%
15%13%
8% 8%
% Mkt Share
Wk 7-14'13
Source : TAM Period : Wk 7-14’13
NDTV India slided to # 7 position with market share of 7
News 24 gaining pace week on week
ABP News neck to neck with Aaj Tak
Aaj Tak ABP News
India TV
Z News IBN 7 NDTV India
0
10
20
30
40
5040
3631 31
22 21
CS 15+
Reach
in M
n.
Source : TAM Period : Wk 7-14’13
Aaj Tak
ABP News
India TV
Z News
IBN 7 NDTV India
0
10
20
30
40
50 4843
39 38
28 25
CS 4+
Reach
in M
n.
ABP News maintaining its # 2 position
ABP News among top 2 in most of the markets
Chnls Mumbai Delhi Chattis'grh Bihar Guj Maha MP Punjab Raj UP WB East West North South NEW AIAaj Tak 16 18 15 16 24 19 30 20 25 17 26 23 20 20 48 20 21ABP News 13 10 19 28 18 18 16 14 16 15 10 20 18 13 19 15 15DD News 2 1 1 7 2 4 3 2 4 3 2 5 3 2 21 3 3IBN 7 5 5 5 10 5 5 6 15 7 12 3 4 5 9 0 8 8India TV 29 28 14 17 19 22 9 13 11 14.6 5 13 21 18 0 19 18Live India 1 1 0 0 0 3 2 0 2 1 3 1 2 1 0 1 1NDTV India 5 8 6 2 6 5 9 5 9 7 3 5 5 8 4 7 7News 24 6 9 11 12 11 6 8 8 9 13 2 5 7 10 0 9 8Samay 1 1 15 0 1 1 3 2 4 1 3 5 1 2 2 2 2TEZ 8 3 3 1 3 5 4 4 3 7 31 9 5 4 0 5 4Z News 14 15 11 6 10 12 10 17 11 10 13 10 12 13 6 13 13
Channel Kol
Aaj Tak 7 * Universe Change in Kolkatta mktABP News 8 Cross analysis not possibleIndia TV 1 hence only 14'2013 data availableZ News 2IBN 7 2NDTV India 2DD News 2Live India 2Samay 0TEZ 71News 24 1
Source : TAMPeriod : Wk 7-14’2013
Market Share %
ABP News scoring high Reviews & Reports
Source : TAM Period : Wk 14’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Genre Aaj TakABP News India TV Z News
Grand Total
News Bulletin 17% 15% 19% 16% 86
Reviews/Reports 28% 24% 21% 3% 17
Religious/Devotional 20% 0% 28% 5% 9
Cricket Match 34% 11% 25% 11% 6
Film Based Magazines 32% 17% 9% 1% 5
India TV high on Religious/Devotional
Network Performance
MCCS Zee Net TV Tday India TV Net. 18 Ndtv Net0
5
10
15
20
2523
22 21
1514
6
% Mkt. Share
% Mkt. Share
Source : TAM Period : Wk 7-14’2013
MCCS ruling the chart
Thank You