Quick Snapshot

Wk 36-2013

MCCS

PS :TAM HAS UPDATED ITS UNIVERSE ESTIMATES THIS WEEK,THERE IS SOFTWARE LOCK PRIOR TO WEEK 36.

ABP NEWSWeek: 36 ‘2013

TG – MF,15+ SEC:ABC

Market - HSM

ABP News Week 36’2013

23%

16%14%

10%9% 8%

0%

5%

10%

15%

20%

25%

Aaj Tak India TV ABP News Z News News 24 IBN 7

% Mkt Share

Week 36'2013

Source : TAM Period : Wk 6’13

Key Reasons For Dip: -Dip in reach VS last week approx 1.8 mn for ABP News

Time spent growth relatively slow 7% as compared to 36% of Aaj TakSting operations on Asaram Bapu was aired on AT, which helped the channel to

garner shares

Among National genres Hindi News at # 3

40

17

11

74 3

1 1 1 1 1 0 00

5

10

15

20

25

30

35

40

45

GE

C

RE

G

Hin

. Mo

v.

Hin

. Ne

ws

Kid

s

Mu

sic

Info

Sp

ort

s

Life

styl

e

En

g. M

ov

Re

l.

Bu

s. N

ew

s

En

g. E

nt

% Genre Share

Source : TAM Period : Wk 36’2013

Hindi News genre showing a growth of 20% VS last week.

Neck to neck Vs. last year

5.9

5.1

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

Hindi News

% Genre Share

Wk 29-36'12 Wk 29-36'13

Source : TAM Period : Wk 29-36Year : 2012 & 2013

ABP News maintaining its position

21%

17.2% 16.8%

10%

8% 7%

0%

5%

10%

15%

20%

25%

Aaj Tak ABP News India TV Z News NDTV India News 24

% Mkt Share

Wk29-36'13

Source : TAM Period : Wk 29-36’13

ABP News neck to neck with Aaj Tak

40 3832 32

23 24

0

10

20

30

40

50

Aaj Tak ABP News

India TV Z News IBN 7 NDTV India

Re

ach

in M

n.

CS 15+

Source : TAM Period : Wk 29-36’13

48 4638 38

28 28

0

10

20

30

40

50

Aaj Tak ABP News

India TV Z News IBN 7 NDTV India

Re

ach

in M

n.

CS 4+

ABP News among top 2 in most of the markets

Source : TAMPeriod : Wk 29-36’2013

Market Share %

Channel Mum Kol Del

Chts'grh B'har Guj Maha MP PHCHP Raj UP WB East West North South HSM AI

Aaj Tak 14% 22% 21% 21% 16% 25% 20% 32% 22% 32% 19% 27% 23% 22% 24% 31% 23% 24%

ABP News 15% 15% 10% 14% 23% 15% 17% 16% 13% 16% 15% 12% 16% 17% 13% 28% 15% 15%

India TV 23% 12% 22% 17% 17% 16% 17% 12% 14% 10% 16% 9% 21% 17% 16% 3% 17% 16%

Z News 13% 9% 10% 8% 13% 8% 12% 8% 10% 10% 10% 13% 10% 11% 10% 3% 10% 10%

IBN 7 4% 10% 8% 9% 5% 10% 5% 7% 11% 7% 11% 7% 5% 7% 9% 0% 8% 8%

NDTV India 7% 5% 9% 3% 8% 7% 5% 7% 11% 7% 6% 4% 5% 6% 8% 3% 7% 7%

DD News 1% 2% 1% 3% 7% 3% 2% 1% 2% 2% 4% 2% 4% 2% 2% 24% 2% 2%

Live India 2% 1% 1% 0% 2% 4% 7% 1% 0% 1% 1% 1% 1% 6% 1% 7% 2% 2%

Samay 3% 3% 2% 6% 2% 6% 3% 8% 5% 4% 2% 13% 7% 4% 4% 0% 4% 4%

TEZ 10% 16% 4% 0% 1% 2% 5% 1% 4% 2% 6% 10% 3% 4% 4% 0% 4% 3%

News 24 8% 5% 13% 17% 5% 5% 6% 7% 8% 10% 11% 4% 7% 6% 10% 0% 9% 8%

ABP News performing on Interviews/discussion genre

Source : TAM Period : Wk 36’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

Aaj Tak scored high on news bulletins, Reviews/reports & Action/ThrillersIndia TV performing on Religious & devotional programmes

Genre Aaj Tak ABP News India TV Z News

News Bulletin 23% 14% 18% 10%

Reviews/Reports 46% 18% 21% 1%

Religious/Devotion

al 18% 0% 34% 4%

Interviews/Portraits

/Discussions 7% 51% 0% 6%

Action/Thriller 49% 37% 11% 3%

ABP Majha: Leadership across all TAM reported markets in

Maharashtra

Source : TAM Period : Wk 29-36’2013

% Market Share

Channel Mumbai Pune MAHA L C I MAH .1 to 1 Mn. MAHrest 1 Mn.+ (Including Pune) Maha West AI

ABP Majha 30% 42% 37% 38% 40% 34% 34% 36%

IBN Lokmat 16% 25% 23% 21% 22% 19% 19% 19%

TV9 MAHARASHTRA 21% 11% 17% 8% 15% 17% 17% 17%

Z 24 Taas 22% 18% 21% 22% 20% 21% 21% 21%

Jai Maharashtra 10% 4% 3% 11% 3% 8% 8% 7%

Network Performance

26%

21%

19%

15%13%

7%

0%

5%

10%

15%

20%

25%

30%

MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net

Wk 29-36'13

Wk 29-36'13

Source : TAM Period : Wk 29-36’2013

MCCS maintaining its # 1 position

Thank You