Quick Snapshot

Wk 34 -2013

MCCS

ABP NEWSWeek: 34 ‘2013

TG – MF,15+ SEC:ABC

Market - HSM

Among National genres Hindi News at # 3

38

17

12

5 4 32 2 1 1 1 0 0

0

5

10

15

20

25

30

35

40

45

GE

C

Re

g

Hin

. Mo

v.

Hin

. Ne

ws

Kid

s

Mu

sic

Info

Sp

ort

s

En

g. M

ov.

Life

styl

e

Re

l.

Bu

s. N

ew

s

En

g. E

nt.

% Genre Share

Source : TAM Period : Wk 34’2013

Hindi News genre showing a growth of 4% VS last week.Key stories were Pakistani Troops violate ceasefire, Rupee falling against Dollar,Asaram being accused for sexual assault, Reporter gang raped in

Mumbai

Neck to neck Vs. last year

5.8

4.9

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

Hindi News

% Genre Share

Wk 27-34'12 Wk 27-34'13

Source : TAM Period : Wk 27-34Year : 2012 & 2013

ABP News maintaining its position

21%

17% 17%

10%8%

7%

0%

5%

10%

15%

20%

25%

Aaj Tak ABP News India TV Z News NDTV India News 24

% Mkt Share

Wk27-34'13

Source : TAM Period : Wk 27-34’13

ABP News neck to neck with Aaj Tak

4137

32 31

24 23

0

10

20

30

40

50

Aaj Tak ABP News

India TV Z News NDTV India

IBN 7

Re

ach

in M

n.

CS 15+

Source : TAM Period : Wk 26-33’13

48 46

38 37

28 27

0

10

20

30

40

50

Aaj Tak ABP News

India TV Z News NDTV India

IBN 7

Re

ach

in M

n.

CS 4+

ABP News among top 2 in most of the markets

Source : TAMPeriod : Wk 27-34’2013

Market Share %

ABP Majha the leader in reach

Source : TAM Period : Wk 27-34’2013

15 13 12

5 5

05

101520

Reach in Mn.

4+ CS

1211 10

5 4

02468

101214

Reach in Mn.

15+ CS

ABP Majha: Leadership across all TAM reported markets in

Maharashtra

Source : TAM Period : Wk 27-34’2013

% Market Share

Channel Mum Pune MAHA L C I MAH .1 to 1 Mn. MAHrest 1 Mn.+ (Including Pune) Maha West

ABP Majha 28% 47% 41% 36% 45% 35% 35%

IBN Lokmat 19% 25% 20% 23% 23% 20.7% 20.8%

TV9 MAHA 29% 8% 11% 7% 11% 19% 19%

Z 24 Taas 18% 19% 23% 28% 20% 21.0% 20.8%

Jai Maha 5% 2% 4% 7% 2% 5% 5%

Network Performance

26%

21%19%

15%

12%

7%

0%

5%

10%

15%

20%

25%

30%

MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net

Wk 27-34'13

Wk 27-34'13

Source : TAM Period : Wk 27-34’2013

MCCS maintaining its # 1 position

Thank You