Quick Snapshot

Wk 13 -2013

MCCS

ABP ANANDAPeriod – Wk 13’2013

TG – MF 15+ SEC:ABC CSMarket – West Bengal

Bengali News genre # 2 genre

Bangla

GEC

Bangla

...

Bangla

Mov.

Bangla

M...0

10

20

30

40

50

37

75

1

% Genre Sh.

Source : TAM Period : Wk 13 2013

Vs. last week Bangla movies gained by 45%

Bengali news genre showing a growth of almost 26% Vs. last

year

0.0

2.0

4.0

6.0

8.0

10.0

12.0

8.0

10.0

% Genre Share

Wk 6- 13'12 Wk 6-13'13

Source : TAM Period : Wk 6-13 Year : 2012 & 2013

Vs. last year the time spent on the genre has increased

ABP Ananda: Undisputed leader in the market

ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS

25%24%

22%

16%

13%

% Mkt. Share

Wk 6-13'13

Source : TAM Period : Wk 6-13’2013

ABP Ananda leading in both TG’s

ABP Ananda

24 GHANTA

Kolkata TV

News Time

Bangla

RPLUS0.0

5.0

10.0

5.1 4.7 4.6 4.5

2.3

CS 4+

Reach

in M

n.

ABP Ananda

24 GHANTA

Kolkata TV

News Time

Bangla

RPLUS0

5

10

5 4 4 4

2

CS 15+

Reach

in M

n.

Source : TAM Period : Wk 6-13 2013

ABP Ananda leading in almost all TAM reported markets

% Market ShareChnls Kol WB .1 to 1 Mn WB rest 1mn + WB East All India24 GHANTA 18 39 39 23 24 24ABP Ananda 21 37 33 25 25 25Kolkata TV 26 10 9 22 22 22News Time Bangla 17 12 17 16 16 16RPLUS 17 1 2 13 13 13

Source : TAM Period : Wk 6-132013

ABP Ananda scoring high on Sports Magazines & Talk

Shows/Chat Shows

Source : TAM Period : Wk 13’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

Genre

24 GHAN

TA

ABP Anan

daKolkata TV

News Time Bangl

aRPLU

SGrand Total

News Bulletin 20% 22% (29%) 10% 18% 143News Headlines 5% 0% (94%) 0% 0% 31Cartoons/Animation 0% 7% (66%) 27% 0% 21Interviews/Portraits/Discussions (41%) 38% 12% 1% 8% 13

Talk Shows/Chat Shows 0%(100%

) 0% 0% 0% 12Reviews/Reports 27% (38%) 24% 0% 11% 11Sports Magazines 15% (37%) 20% 16% 12% 9Film Based Magazines 0% 13% (80%) 7% 0% 7

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