new services enabling new revenues - doug ortega - handango

8/15/2019 New Services Enabling New Revenues - Doug Ortega - Handango

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New ServicesNew ServicesEnabling New

Revenues

Enabling New

Revenues

Dou Orte aChief Operating Officer


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AgendaAgenda

1. Handango Overview

.

3. Sales Opportunities

Handango Commerce Engine

Mobile Advertising - coming soon

Handango Mobile Checkout - coming soon


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Handango by the NumbersHandango by the Numbers

Millions of unique monthly visitors,

190,000+ content titles16 000+ content artners

200+ licensees

200+ countriesDozens of currenciesDozens of languages

7+ years commercial usage


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Handangos Unique PerspectiveHandangos Unique Perspective


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S mbian Market lace StatsS mbian Market lace Stats Over 110M phones

de lo ed worldwide Total Symbian Devices Shipped

running Symbian OS(51M last year)1,representing the

108 mo e s rea - own

volume opportunity forthird parties

Over 80% of thosedevices run S60

,Samsung, Lenovo andLG

1. Sources: Handango, Symbian, Canalys, Nokia, S60* 67% market-share according to Canalys (15% Microsoft, 9% RIM)


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Handangos S60 content: AverageHandangos S60 content: Average

S60 Versus Symbian Overall (Average Selling Price)

S60 Average Selling Price

$20.00

$25.00

Price

ym an vera verage e ng r ce

$5.00

$10.00

$15.00

rag

eSellin

.

Jan-06

Mar

-06

May

-06

Jul-0

6

Sep-06

Nov-0

6

Jan-07

Mar

-07

Month

Av

The S60 average selling price was nearly 28% below theSymbian average selling price in Jan 2006, but the gap is

closing in recent months


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Strong Symbian Content GrowthStrong Symbian Content Growth16,28016,280

12,20112,201

3,3463,346

Nearly 70% of the catalog is

2004 2005 2006


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Top 10 Best selling applications forTop 10 Best selling applications for

1. SmartMovie (Symbian)2. ProfiMail (Symbian)3. WorldMate for S604. Handy Safe for S605. Handy Tools Pro for S606. Handy Weather for S607. IM+for all S60 Phones

8. Media Studio 4.0 for Nokia.

10. SBSH Papyrus 1.2 - #1 Selling Personal InformationManager!


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Handangos S60 Symbian Catalog:

Revenues b Cate or 2006 and 2007

Handangos S60 Symbian Catalog:

Revenues b Cate or 2006 and 2007

34%

10%

5%

5%5%

Entertainment & Games

Software Tools

Travel & Translation

Business & Profess ional

25%

Education & Reference

Other

Over 1/3 of customers arepurchasing content for their Nokia

phones to be more productive


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Best Selling Subscription ProductsBest Selling Subscription Products

Agile Messenger ICQ,AOL, MSN and Yahoo!

Always-On Mail Internet Edition

-

AskMeNow for S60 Monthly Subscription

*focus on Communications


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Top 10 Symbian SearchedTop 10 Symbian Searched

1. Sudoko

.

3. GPS

.

5. TV

6. Worldmate

7. Ultramp3

8. Freeware

9. Remote

10. SMSphrases for Symbian involve

multimedia


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S60 Application SalesS60 Application Sales

Overall S60 Revenues

$150,000

$200,000

,

es

$50,000

$100,000Reven

$0

Jan-

06

Feb-

06

Mar-

06

Apr-

06

May-

06

Jun-

06

Jul-06 Aug-

06

Sep-

06

Oct-

06

Nov-

06

Dec-

06

Jan-

07

on


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Handangos Top 10 S60 Devices AddingHandangos Top 10 S60 Devices Adding

2. Nokia E61(S60 3rd Edition)3. Nokia N80 (S60 3rd Edition)4. Nokia N705. Nokia N93 (S60 3rd Edition)6. Nokia E50 (S60 3rd Edition)

7. Nokia E62 (S60 3rd Edition)8. Nokia E70 (S60 3rd Edition)9. Nokia E60 (S60 3rd Edition)10. Nokia 6680


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Examples of Handangos SymbianExamples of Handangos SymbianSales ChannelsSales Channels


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Sales OpportunitiesSales Opportunities

Nokia NCD


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Nokia Content DiscovererNokia Content Discoverer

Handango is one of thefew content providers

NCD makes it easier forconsumers to discover,download tr andpurchase mobile content(think mobile-content shopping mall)

supported onmost S60 and

.

devices

For more information, visit: www.nokia.com/NCD


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Handangos NCD PerformanceHandangos NCD Performance

an ango s as seen over a

25% month-over-month growthrate for in both sales and visitors

for the last six months


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Handango Subscription ServicesHandango Subscription ServicesHandango recognizes the important of recurring billing for ongoing customerservices. As such, it has developed tools that empower content partners toenable the sale of subscriptions.

1. Subscription initiation & account creation

2. Monthly, quarterly, or annual subscription rebills

3. Unlock key based on a unique subscriber ID

4. Pay-per-use services

5. Subscription cancellation

6. Realtime subscription status checks

For more information, visit: http://developer.handango.com


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Subscription Services GrowthSubscription Services Growth

Subscriptioncontent is one

Handango Subscription Service Sales 2005 - 2007

of the fastest

growingsegments of

Sales have grown 400%since Q1 of last year

Handangosbusiness

Sales in Q1 of 2007 are more than80 times the size of sales in Q1 of 2005

More than 100subscription

launched


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Subscription Services: RevenueSubscription Services: Revenue

Year TwoYear One Revenue

One-time

Product 20 20

On avg,

40% willupgrade

AVG:

28

BESTCASE:

40

Sub.Services

5 5 5 5 5 5 5 5 5 5 5 5

BEST

AVG:40The average

subscription

CASE:120

months


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Off Portal: Handango Commerce EngineOff Portal: Handango Commerce Engine

The Handango Commerce Engine is a complete e-commerce solution fordevelopers Web sites AND (new) WAP sites. Handango will:

Develop, host and

maintain the shoppingcart

Deliver the software,registration keys andmessaging to customers

Provide timely reports aswell as expert customerservice and developerrelations teams

Remit payments on amonthly basis via check orwire transfer


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Handango Commerce EngineHandango Commerce Engine

The Handango Commerce Engine is a complete e-commerce solution forcontent partners Web site. Handango will:

Develop, host and

maintain the shoppingcart

Deliver the software,registration keys andmessaging to customers

Provide timely reports aswell as expert customerservice and developerrelations teams

Remit payments on amonthly basis via check orwire transfer

For more information, visit: http://developer.handango.com


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Content Providers using Handango servicesContent Providers using Handango services

Content Providers Use

Handangos ExtendedServices to Drive

ncrementa evenue


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Mobile Advertising - coming soonMobile Advertising - coming soonHandango is exploring various contentbusiness models with embeddedadvertisements

Emerging Types of Mobile Ads 1

Its too early to predict what technology

or type of ads consumers will allow oraccept

Early Attributes of Mobile Advertisements:

1) Various Types (see right)-

Mobile Internet

Advertising (WAP)

Video

(Streaming/Pre-Roll)

SMS Email Click-to-call

WAP fulfillment3) Campaign averages Click-through rate: 3-5% - - Downloadable

CPM Average $35-50

1. Sources: Handango, Third Screen Media

(Text Messaging)Applications

(Smartphone Content)


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Mobile Advertising: MobimateMobile Advertising: Mobimate


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Handango Mobile Checkout - coming soonHandango Mobile Checkout - coming soonHandango Mobile Checkout, coming soon,will allow customers to purchase contentdirectly from their device

1. Content providers expect this service

2. Over the past two years, Handangoson-device purchases through

an ango n an ave c m e romless than 5% to almost 20% of totalsales

-to capture customers after trials haveexpired

4. Customers prefer content on-demandn rea - me ra er an wa ng untheir at a PC

5. A growing number of consumers dont

For more information, contact Will Pinnell ([email protected]) or (817) 548-2171

new services enabling new revenues - doug ortega - handango

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