new homes credentials
DESCRIPTION
Updated with Linden Homes case studyTRANSCRIPT
New homes marketiNg experieNce
oUr philosophy
marketing is ever more complex. a widening media landscape. consumers with never ending choice. and fierce competition, all trying to find that little something that will make a big difference.
amongst this chaos and uncertainty, it is more critical than ever to have clarity, priorities and focus. avoiding distraction and embracing the pursuit of relevance. to exert your energy in the direction of what really matters.
we’re highly collaborative. with you and your customers. to help you discover what is “at the heart of the matter.” and then turn this understanding and insight, into relevant and impactful communications.
FBH InciteWHat Really MatteRs
Big agency experience
Client side experience
Varied industry experience
we have worked for some of the biggest agencies - DDB, Jwt and wwaV rapp collins
But we have also worked client side, we have hired (and fired) agencies. we know what makes a good agency relationship.
we bring knowledge and experience of many different industry sectors to the party, because sometimes it pays to look at things from a different viewpoint.
our current client list reflect the different sectors and industries where we have experience.
oUr approach
experienced We are a strategic and creative marketing communications agency.
Focused We get to the heart of the matter - to WHAT REALLY MATTERS.
consumer obsessed It is vital to understand the consumer - whatever they do or wherever they are.
passionate We love what we do. We are all hands on and involved.
collaborative Client involvement is essential. Ideas can come from anywhere.
business savvy We believe in tracking results and demonstrating ROI and tangible value.
straight Forward We are down to earth and straight talking.
FaCts aND FIGURes
launched may 2008.
Big agency and client experience.
move seamlessly between online and offline.
Based in a chapel in leatherhead (next to god!).
3 Directors- andy, Niall & pete.
a core team of 12.
oUr New homes peDigree
as FBh incite, and with previous agencies, our team members have worked with some of the country’s largest (and smallest) developers. we have worked on projects to market hundreds of homes over several years, through to ideas to sell just one property.
speCIFIC expeRIeNCe aND expeRtIse
corporate identity
customer insight
product research
marketing strategy
Brand development
advertising programmes
Brochures and marketing collateral
signage
Direct marketing
customer relationship marketing
exhibitions
investor marketing
marketing suites
web sites and email marketing
search marketing programs
case stUDy: linden homes - Brand developmentwe helped galliford try homes unify their five regional companies under one banner - linden homes. the project included developing a brand positioning as well as creating a comprehensive set of Brand standards to ensure consistency.
Galliford Try Homes had previously operated under five regional brands. Unifying under one banner would allow them to expand their size and scope of operation, without significant increase in overhead or infrastructure.
The new logo was designed to reflect the parent brand whilst being clean and simple for application onto all relevant communication materials.
The web site was reskinned and relaunched on the day of the public announcement.
We conducted a series of internal communication roadshows to ensure the whole Linden Homes team understood the reasons and process for the new brand direction.
A comprehensive set of advertising guidelines was created to ensure consistent brand delivery, whilst maintaining the flexibility to deliver targeted and relevant messages to customers
All the Regional Marketing Directors were consulted on a regular basis either directly, or via online meetings. This allowed them to give direct feedback and have influence and input to help ensure that the new brand met their different marketing requirements.
The final output from the project was a comprehensive set of Brand Standards. These are being used by the marketing teams and various agencies to provide a benchmark for the delivery of communication materials across all the regions.
The new identity was applied to all print and signage materials right the way through the Group. This was done in conjunction with a review of systems, process and partner interaction to ensure cost and time savings were delivered at all points of the marketing process.
...your ideal retreat from the city
The most desirable place to live
Marketing Suite open daily from 10am to 5pm
01372 743742
lindenhomes.co.uk
EPSOM Hook Road, Surrey KT19 8QJ
4 bedroom homes from £429,995 5 bedroom homes from £549,995
• Ahighlysoughtaftercollectionofstylish3,4&5bedroomhomes
• SetamidstheavenlyparklandintheveryheartofEpsom
•Onlymomentsfromthedesirabletowncentre
• Aplacewhereyoucanhaveaquietmomenttoyourself,amomenttoescape,amomentofluxury
Pricescorrectattimeofgoingtopress.ImagesofMomentsatParkviews.
SELLING FAST
GREAT WESTERN
DOCKYARDBristol
Marketing Suite and Show Home open daily 10am to 5pm
0845 676 0127 lindenhomes.co.uk
BRISTOL At Brunel’s ss Great Britain, Gas Ferry Road BS1 6TY
Modern 1 bedroom city apartments from £145,000 2 bedroom loft-style apartments from £250,000* Offer on selected plots only and subject to terms and conditions. Total monthly rental incentive capped at £4,800. Prices correct at time of going to press. Images show apartments and interiors at Great Western Dockyard.
investment opportunityAn ideal
£200pcm rental top up and a furniture packageWe’ll top up your monthly rental income with an extra £200pcm for 24 months and include our ‘Ready to move in’ tenant furniture pack.*
Selling Agent: Savills
Prices correct at time of going to press. Photograph shows view of St Michael’s Mount from the development.
MARAZION, St Michael’s Reach , Fore Street TR17 0AN
•Just5luxuriouswaterfronthouseswithprivatebeachaccess• Dueforcompletionthissummer•3&4bedroomhomesfrom£520,000
Wake up to breathtaking views like thisFor further details call
01752 845218lindenhomes.co.uk
case stUDy: st James - wye Denewe developed the marketing approach for this high wycombe development including customer insight, brand identity, collateral, marketing suites and advertising.
we created a customer insight film to define the key consumer messages...
case stUDy: Berkeley homes - all saintswe developed a new approach for the refurbished Victorian hospital at all saints. we positioned it as a lifestyle destination complete with concierge and common room facilities.
our input included lifestyle photography, advertising and marketing collateral.
