Credential Presentation

BJ AIMS MEDIA PVT. LTD.

THE GROUP

• BJ AIMS MEDIA PVT.LTD.• BJ AIMS

Our Vision

TO BE ONE OF

THE LEADING OUT OF HOME INDIAN AGENCY OF THE COUNTRY BY 2015,

BY PROVIDING CREDIBLE, AUTHENTIC & TRANSPARENT SERVICES

&

BEING A MEDIUM FOR

THE EFFECTIVE COMMUNICATION OF EVERY ORGANISATION,

AND ITS BRANDS.

Our Aim & Mission

TO PROVIDE EVERY CLIENT A WHOLE RANGE OF ‘OUT OF HOME’

COMMUNICATION PRODUCTS WITH THE AIM OF EFFECTIVELY REACHING THEIR

TARGET AUDIENCE

BJ Aims• Established in 1995 March

• Present in the fields of

– Outdoors Media, Events, Retail, Rural, Designing , Location Based Mobile Advertising &

Video E-Mails…

• Present nationally for Outdoors and in south for promotion activity , nationally for Location

Based Mobile Advertising & Video E-Mails

• Clients –

– Reliance, TATA Indicom, LANCO Infratech Ltd., Iffco-Tokio General Insurance, Hutch,

ACC ,KCP Cement ,The India Cements Ltd., Country Club, BAJAJ Allianz, Kesoram

Cement , Yashoda Hospitals, United India Insurance, NAVAYUGA ENGG., LANCO HILLS,

DINAZ’s Fitness Studio, VODAFONE

– CIDEX Trade Fairs, PICO INTERNATIONAL,., Amararaja Batteries Ltd., ABN AMRO, RADIO

MIRCHI, GODREJ, Elf Lubricants, TATA SKY, COCA COLA, VIRGIN MOBILE, SIFY, RADHA

REALTY, GLOBAL HOSPITALS, TBZ Jewellery, INDUS INTERNATIONAL SCHOOL, Suchitra

Academy, YBRANT DIGITAL, DELMONTE

BJ Aims

Urban Communication

Semi Urban / Rural

Communication

Our USP

360 * approach to

Out of Home Advertising

Retail

Merchandising

BJ

Aim

s M

edia

D

ivis

ions

Hoardings

Bus Shelters

Traffic Umbrellas

Kiosks

Buses

Innovations

Wall Painting

Melas participation

Fairs

Van Operations

Rural H2H

Float Operations

Events

Activation

Maintenance

Merchandising

BJ AIMS MEDIA

Urban Events Retail

In Shop Promotion

Lollipops

Promotion Activity

Mobile Van

Dhaba Branding

Mobile Advertising Campaigns PAN INDIA

Digital Advertising thru Video E-Mail PAN INDIA

BJ

BJ

BJ

BJ

BJ OUR REACH

BJ BJ

BJ

BJ

BJ BJ

BJ

REGISTERED & CORPORATE OFFICEH.NO.8-1-284/OU/757, OU COLONY, SHAIKPET , HYDERABAD – 500 008

BRANCHES: AHMEDABAD, INDORE, VIZAG, COCHIN & TRIVANDRUM

ASSOCIATES: AT MUMBAI, DELHI, BANGALORE, CHENNAI, RAJASTHAN, PUNE, ORISSA, KOLKATTA, VIJAYAWADA, GOA, LUCKNOW, MANGALORE, MYSORE, RAIPUR, CALICUT.

NETWORK: WE HAVE A NETWORK OF AROUND 55 HOARDINGS/MEDIA OWNERS AS VENDORS WHO ARE ASSOCIATED WITH US SINCE THE PAST 15 YEARS

RESOURCES AT HAND:A) INFRASTRUCTURE- OWN OFFICE SPACE AT HYDERABAD & AHMEDABAD, RENTED OFFICE SPACE AT VIZAG, INDORE, COCHIN, TRIVANDRUM. ALL OUR OFFICES/ASSOCIATES CONNECTED WITH INTERNET & PHONEB) RESIDENT DIRECTORS AT AHMEDABAD, TRIVANDRUM, INDORE, VIZAGC) EMPLOYEE STRENGTH- 19 NO.SD) CREDIT- CAN GIVE CREDIT UPTO RS.1 CR PER MONTH PROVIDED PAYMENTSGET CLEARED BY THE 40TH DAY FROM START OF EACH BILLING MONTH/DISPLAY PERIOD

BJ AIMS MEDIA PVT.LTD.

AGENCY EXPERIENCETHE PROMOTERS HAVE AROUND 21 YEARS EXPERIENCE IN THE FIELD OF OUTDOOR ADVERTISING AND ARE MEDIA OWNERS ALSO IN THE STATES OF AP, MAHARASHTRA, & GUJARAT.

THE COMBINED EXPERIENCE OF ALL OUR RESIDENT DIRECTORS AND PROMOTERS IS AROUND 110 YEARS.

BJ AIMS MEDIA PVT.LTD.

EXCITING OUTDOORS

Hoarding Campaigns• Entire LANCO INFRATECH “IPO” across India• Entire Hoarding Campaign of COUNTRY CLUB in Entire AP

incl. Hyderabad, Chennai Bangalore, Ahmedabad, Surat, Cochin, Calicut, Trivandrum, Tirupur, Coimbatore, Vellore .

• Have put up 450 hoardings for INDIA CEMENTS in Maharashtra, Karnataka ,Gujarat,MP,Rajasthan & Andhra Pradesh, Goa.

• 100 hoardings for ACC in Andhra Pradesh• Hoardings for KCP CEMENT.• Hoardings for RADHA REALTY at Hyderabad.• Hoardings & Lolipops for LANCO HILLS.• Hoardings for NAVAYUGA GROUP.• Hoardings for GLOBAL HOSPITALS• 100 Hoardings for YBRANT DIGITAL at Hyderabad

LANCO-IPO- year 2006

• Successfully completed the entire IPO outdoor advertising across Mumbai, Pune, New Delhi, Hyderabad, Banaglore, Mangalore, Chennai, Coimbatore,Ahmedabad, Baroda, Surat, Rajkot, Nadiad, Mehsana, Bhavnagar, Jamnagar, Baruch, Vijayawada, Vizag & Tirupathi.

LANCO –IPOBangalore

LANCO-IPOMumbai

Cadbury junction

Mahim causeway

Worli Naka SV Rd. Nr.Santacruz bus stand

LANCO-IPOHyderabad

COUNTRY CLUB OUTDOOR CAMPAIGN-Chennai, Rest of TN, Hyderabad & Rest of AP, Bangalore, Cochin, Calicut, Trivandrum, Goa, Gujarat- from 2005 till 2009

NAVAYUGA CAMPAIGN-Hyderabad

GLOBAL HOSPITALS CAMPAIGN AT HYDERABAD

CARE HOSPITALS CAMPAIGN-Hyderabad

LANCO HILLS CAMPAIGN

LANCO HILLS-LOLIPOPS

OUR URBAN COMMUNICATION ENDEAVOURS

In Shop Promotion

• In Shop Promotion Activity for WORLD SPACE SATELLITE RADIO in Hyderabad.• Placed around 25 ISD’s and 10 DSE’s at time of

launch at Hyderabad.

In Shop Promotion

• Placed 20 promoters for 8 weeks for in shop promotion of Heads & Shoulders-A P&G brand

• Placed 14 promoters for 4 weeks for in shop promotion of Whisper- A P&G Brand

P&G – WHISPER ULTRA PROMOTION

P&G I2000 Campaign

• Placed 35 promoters + 5 Merchandisers for P&G for a period of 6 months in Hyderabad & Telangana areas of A.P.

• The aim was to get more outlets into the network of P&G.

• Apart from pushing sales in the new counters, merchandising/product display was also undertaken.

• One of the most successful campaigns in P&G.

VAS PROMOTIONS

• Have Undertaken VAS Promotion of HUTCH in side retail outlets.

• Locations: Hyderabad, Vizag, Vijayawada,Guntur,Warangal, Kurnool,Khammam,Rajahmundry,Kakinada, Karimnagar,Amalapuram

• 46 promoters for 1 year

HUTCH –PROMO at SHOPPERS STOP

ASTRO PROMOTION

• Astrological promotion undertaken for RIM during UGADI at all WEB WORLD STORES at Hyderabad.

• 40 no.s Astrologers placed at WEB WORLD STORES for 4 days

GULF CALLING-VODAFONE

• We have undertaken gulf calling cards promotion activity for VODAFONE at Kamareddy, Nizamabad, Karimnagar & Hyderabad

Some of the Work Done

Implementation is the Key

• Excellent relationships with our Business Associates

• Three tiered Control Mechanism

– Daily / Weekly reporting

– Flash Checks

– Back Check

• Unique Market Information System

MEDIA BLITZKRIEG

• LANCO INDUSTRIES LTD.• Launched LANCO SUPER CEMENT• Managed the Total Event in a Star Hotel at

TIRUPATHI• Released News Paper Ads in the entire

Rayalaseema Region• The entire Rayalseema region was covered

with Hoardings and Wall paintings of LANCO CEMENT.

KCP Super Scenes on SUN NETWORK-AP & TN

• 300 episodes sponsorship of SUPER SCENES by KCP CEMENT- Created a Huge Impact on the BRAND IMAGE of KCP in Andhra Pradesh & Tamil Nadu

Retail Activation

• Low Cost mediums – One time cost of fabrication and implementation

• High visibility at eye level

• Possibility – Innovations

• Easy accessibility to consumer

• Standardization of the communication objectives

Retail

In Shop Branding-Videocon

Mobile Ops TATA SKY

Concept• Objective – To increase penetration in Small town & Rural Andhra

• Activity – Live Demo of TATA SKY , Small Town & Village Coverage,

• Districts – Telangana, Rayalaseema & Coastal Andhra

• Period – 30 Days

TATA SKY- MOBILE VAN

TATA SKY- MOBILE VAN

Events & Promotions

RELIANCE MOBILE LAUNCH

• Reliance 250 towns Launch activity (AP)

– 250 towns Completed

– In shop Promotions

RIM –ROAD SHOWS LAUNCH AT ADONI

Retail Branding

Dhaba Branding

Printing,Designing & Fabrication of POP Jobs

• Digital Printing on indoor/outdoor vinyls, frontlit/backlit

• Printing, Designing & Fabrication of POP material

POP Printing & Fabrication

Our Rural Endeavors

Our Rural Effort

• Collecting data on weekly markets,

Melas

• District/Tehsil map (465)

• Identifying suppliers

• Networking with NGOs

And above all gathering

experience….implementation is key

Melas (Fairs) - The family vehicleRs. 51104 million sales in 60 melas

• Total Melas 25000 spread over the country

• Large, recommended Melas 60 (200,000+ attendance)

• Religious/festive/trading

• Annual event attracting large crowds

• Exposure at a low cost per contact

• Product trial & sales

Haats (Weekly Markets)Rs. 23400 million weekly sales in 150000

Haats• 4580 persons visiting per haat

• Weekly congregation point for villagers

• Called “Athawade bazaar”, “ Painth”, “ Hatta”, “Shandy”

• Window of opportunity to the end consumer for

– trial

– sampling

– conversion

– spot sales

Folk Media - High Infotainment

• Popular form of communication with the rural audience

• Some popular forms of folk media

– Puppetry, Nautanki, Quawwali, Alha (in east UP), Pandwani (in

MP), Rasiya (West UP), Lavani (in Maharashtra), Ragini

(Haryana)

• Brand USP’s can be weaved around the folk media

• Folk artist can be dressed in the brand colour

`For Further Details Please contact

Mr.Balarama Krishna M (Director)+919849016627//040-64578340www.bjaims.inwww.facebook.com/BJAIMSMEDIA

THANK YOU