new strategies group credentials (english)
TRANSCRIPT
New Strategies Group
Credentials
MANAGING DIGITAL
About Agency
About Us
To create unique value in
Internet for global companies,
brands and startups by using
technologies and other
opportunities of digital
environment.
Mission
Independent Agency with Swiss Base
David Lottenbach
Chairman of he Board
Strategic advisor of CEOs and
Boards, Business Modelling Guru
Andriy Yaroshenko
New Strategies Group CEO
expert in creating digital assets
Max Pecherskyi
International CBDO
New Strategies Group
managementadvisor
NSG's Evolution – 6 Years Online
Entering digital marketing
domain under the name New
Social Communications
2009
2010-2011
Agency renamed to New Strategies
Group and restructured to become a
strategic full service digital agency
Restructured into digital competence center,
joining All-Ukrainian Ad. Coalition and
Ukrainian Digital Agencies Committee (UDAC)
2012-2013
2014-2015
Pioneering the idea of using
technology and creating
valuable products in marketing
We do Projects
Worldwide Tallinn
Scalable
production force
UK
Zurich,Switzerland
Kiev,Ukraine
Moscow,Russia
Office
GermanyBelorussia
Kazakhstan
Completed
projects
Differentiation
We work along 2 paradigms, but we are the fans of the Value Paradigm.
The purpose of digital is
in communications,
engaging consumers
and telling them a story.
Story Paradigm
The purpose of digital is
creating value for
consumers through digital
products, services, and
loyalty programs.
Value Paradigm
Competences
Supervising all aspects related to the
brand's development in digital. Offering
solutions, working within different
budgets.
Full Service Agencies
Large, international, slow. Typically,
digital departments in these agencies
are not the main center of competence
and innovation.
Customer Service Agencies
Small and low-cost agencies that bring
minimum added value.
Technical Executors
They do what they like, but not what the
client needs.
Creative Agencies
Services
Strategy − Analysis and monitoring
− StrategyPLAN
− Idea and concept
− Visual and interactive design
− Content: video, photo, graphic, texts
Creative & Content
BUILD
− Web-sites, apps, landing pages
− CRM & loyalty programs
Production
BUILD
Promotion − Media ad
− PPC & CPA ad
− SEORUN
NSG
Customer Service
− Client-oriented approach
− Personal management
− Project planning and control
Partnerships
Digital partnership with industry awards: Associations membership:
Agency StructureCEO
Production CenterOperation Center Creative Center Media Center
Account Managers
New Business
Manager
Back-end & Front-
end partners,
Usability lead
Tester
Project Managers
Content editors,
Correctors &
Community manager.
Creators &
Copywriter
Art Director &
Designers
SEO Specialists
Media Managers
Strategy Center
Strategy Director &
Strategists
Analysts
Major Clients 2015
Russia
MANAGING DIGITAL
Cases
Types of projects we create
Value
growthOnline services, long-term servicesUseful for customers, bring value and interest
Digital platforms & PromoBuild image, engage, arouse interest through prizes
Content projects & ServicesTell about a product or a company
Online services,
long-term services
o.b., 30 Days
Solution:A long-term content & digital service program with famous
actress Yekaterina Vilkova and 4 experts – psychologist, stylist,
love and fitness coach. Platform was created to persuade
women that o.b. ensures maximum confidence every day.
KPI’s, two months of promo
240 471unique clicks
40 643registered users
73%of active users
during the program30dney.ru
http://30dney.ru/
655user reviews
Tyoma Web Platform
Solution:Unique online service from Tyoma brand by Danone to unite
all Ukrainian mothers around the topic of baby nutrition and
recipes. Service works as a CRM platform – gathers
detailed information about users.
KPI’s, 2013-2015 years
483 157unique visitors
46 644registered users
4,3 mln.pageviews
tema.com.ua
http://tema.com.ua/
4 min.average time on
site
Huggies Svitmam
Solution:Online community and social network for mothers by Huggies
as a long-term business and marketing tool (knowledge,
loyalty, etc.). With the service, every Ukrainian mother has an
access to motherhood knowledge and recommendations.
KPI’s, in 2013
350 000unique visitors per
month without paid
media!
> 70 000registered users
svitmam.ua
http://svitmam.ua
8,21 min.average time on
site
video case
BAW
Solution:We are creating a Configurator of Marketing Careers for the
Bavarian Academy of Advertising and Marketing. Configurator
motivates to make next career step, gathers customer data for
CRM and sells BAW's courses and services.
baw-online.de
http://www.baw-online.de/#/weiterbildung
Digital Platforms
& Promo
Château Galicia
Solution:Adaptive corporate and product website with the possibility
of viewing recipes based on the brand's products. The site
is focused on European and Asian markets and has 5
language versions.
chateaugalicia.com
http://www.chateaugalicia.com/
Activia, 2015 promo
Solution:Web promo with offline code registration and verification on
the web platform. One of the objectives is to collect personal
information for future CRM platform. Campaign is promoted
through viral effect.
KPI’s, three months of promo
http://activia.ua/
activia.ua
90 741unique visitors
without paid media!
30 536registered users
75%of users filled in
questionnaires with
personal info
4,2 min.average time on
site
Activia Activation
Solution:Activation based on photo contest and involvement of the local
celeb Olga Freimuth. Main prize – participation in the shooting
of new Activia commercial. One of the top digital cases on the
market in terms of its viral value and cost per registered user!
KPI’s, 2012-2013
786 500 visitors
22 000participants in 5
weeks
http://svitmam.ua
video case 80%of the users have joined
thanks to a viral effect
Nasha Ryaba
Solution:Digital activation platform with a functionality allowing a
seamless setup and fine-tuning of all new activations from
the admin panel and adaptive design. We also created
valuable content – lots of recipes and cooking.
KPI’s, since November 2014
http://ryaba.com.ua/
ryaba.com.ua
91 235unique visitors
42%users return to the
site again
0,6 mln.Pageviews
3 min.average time on
site
Philips Avent
Solution:We created an online contest of creative ideas and a WOW-
story telling Philips 30 years’ history.
KPI’s, one months of promo
http://avent30.uaua.info/
avent30.uaua.info
22 670unique visitors
1 934registered users
82 790pageviews
2,5 min.average time on
site
Content projects
& Services
Danone, Corporate
Solution:Community development of Danone Corporate in social
media such as Vkontakte and Facebook, with a focus on
end consumer, corporate employees and CSR projects of
the company.
KPI’s for both communities
https://www.facebook.com/DanoneUkraine
> 20 000monthly reach
10 500subscribers / fans
0,4%engagement rate
per day for
facebook.com/DanoneUkraine
vk.com/danoneukraine
Activia
Solution:Community development in social media such as Vkontakte,
Facebook and Odnoklasniki, with a focus on unification of all
Ukrainian women who worry about their families and
relatives, motivating them not to forget about themselves.
facebook.com/activia.ukraine
facebook.com/activia.ukraine
vk.com/activiaua
ok.ru/group/52883436208354
KPI’s for all communities
> 70 000monthly reach
without paid media
> 55 000 subscribers / fans
0,7%engagement rate
per day for
Tyoma
Solution:Community development in social media such as Vkontakte,
Facebook and Odnoklasniki, with a focus on support for the
main web-platform and interaction with Ukraine mothers.
https://www.facebook.com/mamagotovit
KPI’s for all communities
> 40 000monthly reach
without paid media
> 50 000 subscribers / fans
0,3%engagement rate
per day for
facebook.com/mamagotovit
vk.com/mamagotovit
ok.ru/mamagotovi
Effie Awards
Solution:Interactive Facebook post with a viral effect, created to
promote the Effie Awards campaign in Ukraine.
https://www.facebook.com/mamagotovit
facebook.com/effie.ukraine/posts/5725…..69
We also have
created digital assets
PromoRepublic
Solution:We created and developed social media automation service
for small and medium-sized businesses. The project allows
to create beautiful graphics and control the publication of
content in different social networks.
promorepublic.com/ru
http://promorepublic.com/ru/
We are the co-founders of PromoRepublic
Digital Mama
Solution:Together with the Factum Group, we carried out the first
research on how Ukrainian mothers use the Internet. The aim
of the project was to analyze the most active consumers of
large groups of goods and services for children.
digitalmama.com.ua
http://digitalmama.com.ua/
Digital Day
Solution:We organize seminars and workshops in a unique digital
day format together with our partners (Google, VK, etc.) and
invited experts.
digitalday.nsg.agency
http://digitalday.nsg.agency/#
Get In Touch
WERE ARE WE?Samson Business Center
2a Kostyantynivska St. 04071, Kyiv
CONTACT US
+38 (044) 425 3314
KEEP IN TOUCH
nsg.agency
facebook.com/NewStrategiesGroup
Managing digital