Mobile World Congress 2013What you need to knowin 10 minutes

Monday, 4 March 13

Connected Devices1Monday, 4 March 13

Connected Devices

Ericsson expects 50 billion connected devices by 2020. This will disrupt a range of different industries, perhaps particularly for the automotive industry.

What else is new? Well, we’re finally starting to see some real evidence of this trend.

The first day of MWC13 saw Ford announce the European launch of its collaboration with music streaming service Spotify. Airbiquity and China Unicom also announced a partnership to provide telematics services for Chinese car makers.

Monday, 4 March 13

Data Data Data2Monday, 4 March 13

Data Data Data

Inevitably, the vast number of connected devices will generate what we all know is coming: Big Data. However, this year might be different, as marketers may finally be able to start making real sense of it all.

IBM CTO Paul Bloom talked up the company’s cognitive computing technology Watson, and how this will play a significant role in making use of Big Data.

For example, Memorial Sloan-Kettering Cancer Center is already using Watson to help doctors make a diagnosis.

Monday, 4 March 13

Mobile Payment is gaining traction3

Monday, 4 March 13

Mobile Payment is gaining traction

While we’ve all waited a while for mobile payments to really gain traction, this year’s exhibition saw some real efforts from key players that is likely to give the area the boost it deserves.

Samsung launched their Wallet, a direct competitor to Apple’s Passbook. Visa’s payWave app will be preloaded onto Samsung’s next generation NFC-enabled devices.

MasterCard announced the MasterPass mobile wallet, which will work with NFC as well. PayPal are going head-to-head with Square and iZettle, and launched a version of its mobile payment service, PayPal Here.

Monday, 4 March 13

Mobile Internet in developing countries4

Monday, 4 March 13

Mobile Internet in developing countries

Affordable phones are key to the growth of mobile Internet in developing countries, and this year’s exhibition saw the launch of several budget phones.

The Nokia 105 and 301, for example, will cost £13 and £55 respectively. As a result of this trend, we are likely to continue to see a stellar growth of consumers in Africa and Asia connecting to the Internet via mobile.

Monday, 4 March 13

App creation becomes a commodity5

Monday, 4 March 13

App creation becomes a commodity

The continued growth in smartphone apps does not seem to slow down just yet. This year’s exhibition saw several companies launching platforms that aim to make the development of apps even easier.

Examples are Apmato and AppMachine, both of which are using a template approach to app developing. Depending on the quality of these services, we might see smaller brands getting into the app space in the coming year.

For marketers, this means it will be more important than ever to stand out in the increasingly crowded app stores.

Monday, 4 March 13

London • Paris • Singapore • Shanghai

Christian LinnestadMobile Consultant, Londonchristian.linnestad@brandemotivity.com@BrandEmotivity

Thank you!

Monday, 4 March 13