everything you need to know about seo in 37 minutes
TRANSCRIPT
Everything You Need To Know About SEO in 37 Minutes
Search Engine Optimization
Good ol’ Joel
Good ol’ Joel
Good ol’ Joel
James from “Intelligence Marketer Web Services”
Are you sure it’s not spam?
The least he could do is capitalize properly
It doesn’t work.
SEO is not SPAM
Staying up past 11 pm when you’re 30
Tim Riggins from Friday Night Lights
Prison
An adorable hamster on a hamster wheel
SEO is like…
SEO is like staying up past 11 pm when you’re over 30
To rank, you need links
Links are more powerful than they appear
To rank, you need links
To get links, you need linkworthy content
Obvious slide alert…
1) Create great content that people want
2) Optimize the page
3) Get people to link to it with the right words
How to rank…
1) Create great content that people want
2) Optimize the page
3) Get people to link to it with the right words
How to rank…
Google Keyword Planner: https://adwords.google.com/KeywordPlanner
Qualaroo
Chat
Polar
SurveyMonkey
Learn from your competition
Google’s Keyword Tool
Great content can take different forms
A web tool: 102,000 links!
Video: 19,000 links!
Timeline: 17,000 links!
But, can you rank for it?
1) Show the best results
2) Show diversity
Google wants to…
Use this tool: Moz Toolbar
1) Create great content that people want
2) Optimize the page
3) Get people to link to it with the right words
How to rank…
Perfect Page - http://bit.ly/37minseopage
SEO Bookmarklet - http://twkm.ca/seo-bookmarklet/
No index
1) Create great content that people want
2) Optimize the page
3) Get people to link to it with the right words
How to rank…
SEO is like prison
Use Followerwonk to make friends
Also use Google+ communities
Use Rapportive for good, not creepy
SEO is like an adorable hamster in a hamster wheel
People mentioning you but not linking: https://freshwebexplorer.moz.com/
Using your logo but not linking: http://images.google.com/
Linking to your competitors but not you
Alerts
SEO is like Tim Riggins
It’s pretty fantastic
Thank you.