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    02nd

    December 2013

    VOTING

    BEHAVIORFactors and biases

    affecting the voting

    behavior of people

    Group 5

    Gursartaj Singh Nijjar (1311091)

    Lavanya (1311097)

    Raj Kumar (1311111)

    Shrikant Vijayrao Nikade (1311123)

    Anup Unnithan Chandramohanan (1311134)

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    Table of Contents

    Introduction ................................................................................................................................ 3Objective .................................................................................................................................... 3

    Scope and Methodology ............................................................................................................ 3

    Factors affecting Voting behaviour ........................................................................................... 4

    Analysis...................................................................................................................................... 5

    Demographics of respondents ................................................................................................ 5

    Hypothesis.................................................................................................................................. 6

    1. Analysis of factors influencing voter preference for Narendra Modi ............................. 62. Analysis of factors influencing Vote preference for Rahul Gandhi ................................ 7

    3. Analysis of voters behaviour of sharing political views on social media...................... 8

    4. Analysis of voter behaviour depending on its profession and family income................. 9

    5. Experiment checking offering none of the above option............................................ 11

    Limitations of study ................................................................................................................. 13

    Conclusion ............................................................................................................................... 13

    Appendix .................................................................................................................................. 14

    Survey Voting behaviour - General Election ........................................................................... 16

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    IntroductionGeneral election is the biggest political event in India. Being the largest democracy makes it

    even more important. This makes voting behaviour an important area of research in field of

    political science and psychology. Studying voting behaviour can explain why certain

    decisions are made by voters and why political parties adopt certain ways to attract voters. To

    carry out the study and draw inferences about behaviour concerned to voting decision, certain

    factors such as gender, religion, region, culture etc need to be considered. Apart from these,

    key influencers such as emotion, political socialization, media, and diverse political views

    play major roles. The study focuses mainly on establishing a relation between different

    factors discussed above and the voting pattern of individuals. We are also trying to find out

    certain biases such as status quo through a separate experiment. The results would be very

    helpful for general public as well as political parties. The study may help voters to take

    informed decision by taking into account the biases and effect of different factors. Political

    parties can design and define their strategies accordingly to have anticipated impact on the

    public and hence get desired result.

    Objective1. To study what factors influence the voting behaviour of people

    2.

    To analyse how social media influence political behaviour of people

    3. To study the impact of offering none of the option to voters when the candidates are

    not strong or deviate from party ideology

    Scope and MethodologyThe scope of the study includes the voting population of our country. To meet the objectives

    stated above the responses of the people were recorded through online form and specially

    designed questionnaire. The online form asked the voters about their demographic data,

    income, profession, friends opinion etc and preference for party, candidate. It also asked the

    voters about their political activities on internet and social media and how does it influence

    their voting decision. Two questionnaires were presented to people with the character sketch

    of two different candidates from different parties. First questionnaire asked the people to

    choose the candidate with third option none placed at last. The second questionnaire kept

    the none option at first but preselected. The basic idea behind this questionnaire is to find

    the difference between the voting behaviour of people when none option is made available.

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    Factors affecting Voting behaviourA persons decision on whom to vote depends on multiple factors in his or her immediate

    surroundings. These factors influence people to alter their decisions or help to strengthen

    them. The voters demographic factors, his sex, age, family background, location, friend

    circle, financial condition, religion, profession, influence of social media are some of the

    factors which impact his voting behaviour. His voting decision also depends on his

    perception about the candidate. The candidates past experience, the party which he belongs

    to, his image in public, his personality are some of the factors which decide whether people

    will vote for him or not. Of all these, some of the major factors which influence peoples

    voting behaviour are briefly explained below:

    Voter

    1. ReligionReligion is one of the crucial factors in India. Some parties are perceived

    as secular and working for the benefits of people of all castes and religions. Some

    parties are considered as non secular and biased for certain sets of people.

    2. Profession- Profession also influences peoples voting decisions. Working class

    perceives some parties as beneficial for them while people owning their own

    businesses consider some other parties as better.

    3.

    Family background and friend circle- Some peoples voting decisions depends on

    which parties or candidates their families support. Talks in friend circle about a

    certain party or a candidate also influences voting decisions.

    4. Location- Some parties are considered very strong in certain regions in India. Even if

    other parties try to do their level best to influence people, they fail to do it.

    5. Influences of Social Media- Many parties are hiring advertising companies to create,

    maintain or improve their image on social media. Of about 150 million people today

    use internet in India, 65 million people are on facebook and 35 million people

    approximately use twitter. According to a study, 45% of people connect on social

    media to discuss politics. Thus social media forms a very important element

    influencing voters decisions and has become a crucial factor for parties and

    individual candidates to plan their strategies.

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    Candidate

    1. Political Party-Some people have preferences for certain political party. The voting

    decision for them depends mostly on the party to which the candidate belongs to and

    nothing else.

    2. Candidates past work/ experience- Some people value candidates past experience

    more than anything else. They analyse the past work of the candidate before voting.

    3. Personality of the candidate- The overall personality of the candidate is also an

    important factor for voters. For them, it determines his eligibility and his decision

    making powers.

    4. General perception about the candidate and image on social media- The general

    perception about the candidate does influence the voting decisions of certain people.

    This perception is sometimes created by social media. Some leaders are always talked

    about positively in social media and they maintain a very clean image through this.

    Candidates also try to connect with the voters frequently on social media and project

    their good work continuously. Some candidates who fail to do so or are projected in

    bad light on various social mediums create a bad image for themselves. This can play

    as a catalyst and influence vast majority of people very quickly.

    AnalysisThe objectives of this study have been achieved by using the primary data collected through

    the survey conducted. The right statistical tools such as regression analysis, F-test and t-stat

    test have been used to prove or disprove the hypothesis set so as to reach the objectives.

    Demographics of respondents

    69%

    31%

    Age

    18-25 25-35

    76%

    24%

    Gender

    Male Female

    21%

    36%29%

    14%

    Family Income (INR Lac PA)

    0-5 5-10 10-20 > 20

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    Hypothesis

    1) Factors influencing voter preference for Narendra Modi

    2) Factors influencing Vote preference for Rahul Gandhi

    3) Factors affecting Voters behaviour of sharing political views on social media

    4) Factors affecting voter behaviour depending on its profession and family income

    5) Effect of None of the above option

    1. Analysis of factors influencing voter preference for Narendra Modi

    Narendra Modi is the prime ministerial candidate of BJP. He is one of the most important

    national leaders of today. BJP is relying a lot on him for turning the results of next parliament

    election towards themselves and once again come in power.

    The study is to find out which factors are really influencing the decision of people while

    voting in favour of Narendra Modi.

    74%

    7%

    9%

    4% 6%

    Profession

    Student Self-employed Salaried Non-Govt Govt Other

    82%

    5%1%

    7% 5%

    Religion

    Hindu Muslim Sikh Christian Others

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    Hypothesis

    Party, past performance, personality, clean image, anti-incumbency affect the voting decision

    of people while deciding their vote for Narendra Modi.

    Model (Only includes significant variables)

    Modi_vote = 0.3559 + 0.3544 * Imp_Party + 0.5646 * Imp_Pastperf

    Dependent variable

    Modi_vote: votes in favour of Narendra Modi

    Independent variable

    Imp_Party : importance of party

    Imp_Pastperf: importance of past performance

    Imp_Pers: importance of performace

    Imp_CleanImg: importance of clean image

    Antiincumbency: anti-incumbency factor

    From the regression analysis (included in appendix) it can be deducted that out of all the

    factors, only party and past performance of Narendra Modi significantly drive the voters in

    his favour.

    2.

    Analysis of factors influencing Vote preference for Rahul Gandhi

    We have already seen that the factors which affect the voting behaviour of people include the

    candidates party, his past performance, clean image etc. In our primary data collected (online

    survey), we took voters views on these factors. We asked them to rate on the scale of 1 to 5 (1

    being strongly disagree and 5 being strongly agree) the factors like candidates party, past

    performance, candidates clean image, candidates personality and the antiincumbancy effect

    that exist against Congress, which influences their decision to vote.

    Rahul Gandhi is perceived as the prime ministerial candidate by most of the people. Congress

    too rely largely on him, and is said to lead congress in the coming elections.

    To check, which of the above factors actually affects the voting behaviour for voters for

    Rahul Gandhi, we regressed all these factors against the factor that them voting Rahul Gandhi

    in the election (included in appendix).

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    Model (Only includes significant variables)

    RG_Vote = 2.6765 + 0.3745 * Imp_CleanImg - 0.4100 * Antiincumbency

    Dependent variable

    Modi_vote: votes in favour of Rahul Gandhi

    Independent variable:

    Imp_Party : importance of party

    Imp_Pastperf: importance of past performance

    Imp_Pers: importance of performace

    Imp_CleanImg: importance of clean image

    Antiincumbency: anti-incumbency factor

    From the regression analysis, we find that only the clean image and the antiincumbancy

    factor against congress are the only significant factors which influences voters decision to

    vote for Rahul Gandhi. The coefficient for antiincumbancy factor is negative, which shows

    that though the factor is significant, as the factor becomes more negative, the voters

    inclination to vote for Rahul Gandhi decreases.

    3. Analysis of voters behaviour of sharing political views on social media

    Hypothesis:

    BJP supporters share articles which portray positive image of Narendra Modi.

    To test this we performed a regression keeping the 5 articles as dependent variables and votes

    to Narendra Modi as the independent variable. Some of the headlines were hypothetical to

    test whether people would share only on basis of content.

    Model (Only includes significant variables)

    Modi_vote = 2.5820 - 0.2915 * Share1 + 0.4517 * Share3

    From the regression analysis, the p value is significant only in case of articles 1 and 3. Article

    1 was against Narendra Modi, which is seen in the negative value of its coefficient. Article 2

    was in favor and hence the positive coefficient. But, articles 2 and 4 are not significant.

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    Hypothesis

    Congress supporters share articles, which portray positive image of Rahul Gandhi.

    To test this we performed a regression keeping the 5 articles as dependent variables and votes

    to Rahul Gandhi as the independent variable.

    From the regression analysis, the p value is significant only in case of article 1 only. Article 1

    was against Narendra Modi, which is seen in the positive value of its coefficient. But, articles

    2,3,4 and 5 are not significant.

    Model (Only includes significant variables)

    Modi_vote = 2.88415 + 0.30159 * Share1

    Dependent variable

    Modi_vote: votes in favour of Narendra Modi

    Independent variable

    The independent variables are likelihood of people to share the following news:

    Share1:Cobrapost reveals how Narendra Modi Manipulated social media Source:bbc.co.uk

    Share2: Cobrapost article is just a propaganda against BJP, says LK Advani,

    source:indiatoda.intoday.in

    Share 3: Congress MLA paid Rs 25000 to buy 10K likes!, Source: ra-say.blogspot.in

    Share4 : BJP employed 11 agencies to ensure favourable articles and editorials ,

    source:the.deshbhakt.wordpress.in

    Share 5: the next government will be an unstable one, sources: the-truth-revealed.blog.com

    4.

    Analysis of voter behaviour depending on its profession and family income

    Objective:To study if Modi is equally popular among young voters and professionals and to

    distinguish his popularity among people in different family income groups.

    For any political party, the youth and students are active stakeholders for coming to power.

    Narendra Modi is considered to be very popular among the youth for his firebrand

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    speeches.However, recent media reports speculate that NaMo is losing steam building up to

    the elections as the crowds at his recent rallies are dwindling1.

    Traditionally the upper income groups show variation in voting patterns when compared to

    weaker sections of the society, especially in times of growing inflation and slowdown of

    economy. The urban-high income brackets may support industrialization and the Gujarat

    model. The identification of this trend can help political party address issues relevant to the

    target group & garner support.

    Hypothesis

    a) Ho: Narendra Modi is equally popular among the youth/students and professionals.

    Result:

    p1= The proportion of respondents among students in favour of Modi.p2= The proportion of respondents among professionals in favour of Modi.

    n1= The number of students.

    n2= The number of professionals.

    x1= Number ofrespondents among students in favour of Modi.

    x2= Number of respondents among professionals in favour of Modi.

    ( ) ( )

    X N P

    Survey 1 36 58 0.62

    Survey 2 7 20 0.35

    P cap=0.55

    Z=2.0988

    We conduct a two-tailed test for the above values. This value corresponds to a significance

    level of 2% and shows that we can conclude with 98% confidence that being a professional

    impacts the choice of candidate.

    b)

    Narendra Modi is more popular among the high family income group (>5 lakh) than

    in low income group (

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    p1= The proportion of respondents among high income group in favour of Modi.

    p2= The proportion of respondents among low income group in favour of Modi.

    n1= The number of people in high income group.

    n2= The number of people in low income group.

    x1= Number of respondents in high income groupin favour of Modi.

    x2= Number of respondents in low income group in favour of Modi.

    ( ) ( )

    X n p

    Survey 1 25 54 0.568Survey 2 20 34 0.588

    P cap=0.5769

    Z= 0.177

    For a two-tailed test this value suggests very low confidence interval ~12% for rejecting the

    null hypothesis.

    Thus we conclude there is no difference between high and low income group in terms of

    popularity of Modi.

    5.

    Experiment checking offering none of the above option

    To study the impact of offering none of the option to voters when the candidates are not

    strong or deviate from party ideology.

    Relevance

    There many times candidates with controversial past contest and win as voters do not have a

    third alternative. According to a report in Times of India, about 40% candidates of 2004

    assembly elections had previous criminal records2.The 2014 assembly elections will be the

    first time NOTA or None of the above option will be provided to candidat es. The voter will

    2http://articles.timesofindia.indiatimes.com/2004-04-17/mumbai/28346695_1_candidates-face-criminal-

    charges-lok-sabha-candidates-democratic-reforms-adr

    http://articles.timesofindia.indiatimes.com/2004-04-17/mumbai/28346695_1_candidates-face-criminal-charges-lok-sabha-candidates-democratic-reforms-adrhttp://articles.timesofindia.indiatimes.com/2004-04-17/mumbai/28346695_1_candidates-face-criminal-charges-lok-sabha-candidates-democratic-reforms-adrhttp://articles.timesofindia.indiatimes.com/2004-04-17/mumbai/28346695_1_candidates-face-criminal-charges-lok-sabha-candidates-democratic-reforms-adrhttp://articles.timesofindia.indiatimes.com/2004-04-17/mumbai/28346695_1_candidates-face-criminal-charges-lok-sabha-candidates-democratic-reforms-adrhttp://articles.timesofindia.indiatimes.com/2004-04-17/mumbai/28346695_1_candidates-face-criminal-charges-lok-sabha-candidates-democratic-reforms-adrhttp://articles.timesofindia.indiatimes.com/2004-04-17/mumbai/28346695_1_candidates-face-criminal-charges-lok-sabha-candidates-democratic-reforms-adr
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    have an option to reject all candidates by pressing NOTA on EVM machine with NOTA

    option provided after the last candidates name in the ballot3.

    The study is to assess the impact of providing explicit information and publicity about the

    option to voters prior to voting and providing a None of the below option instead. A strong

    influence will make it mandatory for parties to contest elections with candidates of strong

    credentials.

    Hypothesis

    The voters irrespective of party affiliation will exercise the none of the option in the same

    proportion irrespective of whether the option is provided at the first or at the last to the voter.

    Result

    p1= The proportion of respondents of survey 1 who voted for None of the above option.

    P2= The proportion of respondents of survey 2 who voted for None of the below option.

    n1= The proportion of respondents of survey 1.

    n2= The proportion of respondents of survey 2.

    x1= Number of respondents of survey 1 who voted for None of the above option.

    x2=Number of respondents of survey 2 who voted for None of the below option.

    ( ) ( )

    X n P

    Survey 1 18 44 0.409

    Survey 2 31 54 0.574

    3http://www.ndtv.com/elections/article/assembly-polls/none-of-the-above-option-in-pink-in-assembly-polls-

    white-in-parliamentary-440634

    http://www.ndtv.com/elections/article/assembly-polls/none-of-the-above-option-in-pink-in-assembly-polls-white-in-parliamentary-440634http://www.ndtv.com/elections/article/assembly-polls/none-of-the-above-option-in-pink-in-assembly-polls-white-in-parliamentary-440634http://www.ndtv.com/elections/article/assembly-polls/none-of-the-above-option-in-pink-in-assembly-polls-white-in-parliamentary-440634http://www.ndtv.com/elections/article/assembly-polls/none-of-the-above-option-in-pink-in-assembly-polls-white-in-parliamentary-440634http://www.ndtv.com/elections/article/assembly-polls/none-of-the-above-option-in-pink-in-assembly-polls-white-in-parliamentary-440634http://www.ndtv.com/elections/article/assembly-polls/none-of-the-above-option-in-pink-in-assembly-polls-white-in-parliamentary-440634
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    P=0.5

    Z=1.584

    This value corresponds to significance level of 12% for a two-tailed test for a normal

    distribution curve. This implies at 88% confidence interval the null hypothesis (Ho) can be

    rejected.

    With 88% confidence we can say that the voters are more averse to give vote to a candidate

    with dubious records when they are offered a Noneof the below option and well-informed

    about the option in advance.

    Limitations of study

    Limited number of survey respondents: we have taken sample size of 78 people on the

    basis of survey responses received.

    Reliability of self-reported data: in the study the results are totally relied upon the self

    reported data provided by respondents.

    In the study, we have limited our focus area to Narendra Modi (BJP candidate) and

    Rahul Gandhi (Congress candidate)

    ConclusionWe set out to find out whether any trends exist in the voting behaviour exhibited by people.

    There are several hypotheses that one can come up with intuitively but we also wanted to test

    our intuition mathematically. Based on our hypotheses, we tested the data and came up with

    some interesting findings. As expected perception matters. It was Narendra Modis party and

    his past performance which influenced people to vote for him, whereas it was Rahul Gandhis

    clean image which made him a favourite.

    We also conducted an experiment which seemed to show that more people thought they had

    to make a choice between two candidates, when none of the above was also an option.

    However, they chose to exercise their veto power when none of the below was listed first.

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    Appendix

    Hypothesis

    1)

    Factors influencing voter preference for Narendra Modi:

    Regression Statistics

    R 0.42003

    R Square 0.17643

    Adjusted R Square 0.11923

    Standard Error 1.36669

    Total Number Of Cases 78

    ANOVA

    d.f. SS MS F p-level

    Regression 5. 28.80971 5.76194 3.0848 0.01404

    Residual 72. 134.48516 1.86785

    Total 77. 163.29487

    Coefficients

    Standard

    Error LCL UCL t Stat p-level

    Intercept 0.35592 1.54042-

    2.21088 2.92272 0.23105 0.81793

    Imp_Party (1-5) 0.35437 0.135 0.12942 0.57933 2.62491 0.01058

    Imp_Pastperf (1-5) 0.56459 0.18273 0.2601 0.86907 3.08972 0.00285

    Imp_Pers (1-5) -0.087 0.18013-

    0.38716 0.21315-

    0.48299 0.63057

    Imp_CleanImg (1-5) -0.18309 0.23165-

    0.56908 0.20291-

    0.79036 0.43192

    Antiincumbency 0.18598 0.18446 -0.1214 0.49335 1.00819 0.31674

    2) Factors influencing Vote preference for Rahul Gandhi

    Regression Statistics

    R 0.37758R Square 0.14257

    Adjusted R Square 0.08302

    Standard Error 1.09693

    Total Number Of

    Cases 78

    ANOVA

    d.f. SS MS F p-level

    Regression 5. 14.40457 2.88091 2.39428 0.04574

    Residual 72. 86.6339 1.20325

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    Total 77. 101.03846

    Coefficients

    Standard

    Error LCL UCL t Stat p-levelIntercept 2.67655 1.23637 0.6164 4.73669 2.16485 0.03371

    Imp_Party (1-5) 0.00572 0.10836 -0.17484 0.18627 0.05278 0.95806

    Imp_Pastperf

    (1-5) 0.11097 0.14666 -0.13341 0.35535 0.75665 0.45173

    Imp_Pers (1-5) -0.14613 0.14458 -0.38704 0.09477

    -

    1.01077 0.31551

    Imp_CleanImg

    (1-5) 0.37455 0.18593 0.06474 0.68435 2.01449 0.04769

    Antiincumbency -0.41001 0.14805 -0.65671

    -

    0.16331

    -

    2.76932 0.00714

    T (10%) 1.66629LCL - Lower value of a reliable interval (LCL)

    UCL - Upper value of a reliable interval (UCL)

    3) Factors affecting Voters behaviour of sharing political views on social media

    BJP supporters share articles which portray positive image of Narendra Modi

    R 0.37036

    R Square 0.13717

    Adjusted R Square 0.07725Standard Error 1.39889

    Total Number Of Cases 78

    ANOVA

    d.f. SS MS F

    Regression 5. 22.39916 4.47983 2.28927

    Residual 72. 140.89571 1.95688

    Total 77. 163.29487

    Congress supporters share articles which portray positive image of Rahul Gandhi

    Coefficients

    Standard

    Error LCL UCL t Stat p-level

    Intercept 2.582 0.49606 1.75542 3.40859 5.20499 0.

    Share1 -0.29147 0.1592 -0.55675 -0.0262 -1.83086 0.07126Share2 0.20447 0.13267 -0.01661 0.42554 1.54111 0.12767

    Share3 0.45172 0.1963 0.12463 0.77881 2.30119 0.02428

    Share4 0.11549 0.17338 -0.17341 0.4044 0.66612 0.50746

    Share5 -0.13643 0.16227 -0.40683 0.13396 -0.84077 0.40326

    T (10%) 1.66629

    LCL - Lower value of a reliable interval (LCL)

    UCL - Upper value of a reliable interval (UCL)

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    Regression Statistics

    R 0.30229

    R Square 0.09138

    Adjusted R Square 0.02828

    Standard Error 1.1292

    Total Number Of Cases 78

    ANOVA

    d.f. SS MS F p-level

    Regression 5. 9.23251 1.8465 1.44814 0.21762

    Residual 72. 91.80595 1.27508

    Total 77. 101.03846

    Coefficients

    Standard

    Error LCL UCL t Stat p-level

    Intercept 2.88415 0.34642 2.30691 3.46139 8.32553

    3.78275E-

    12

    Share1 0.30159 0.13821 0.0713 0.53189 2.18217 0.03236

    Share2 -0.05781 0.1153 -0.24993 0.13431 -0.5014 0.61762

    Share3 -0.16289 0.14955 -0.41209 0.08631 -1.08915 0.27972

    Share4 -0.11554 0.1604 -0.38281 0.15173 -0.72032 0.47366

    Share5 -0.07864 0.13875 -0.30983 0.15255 -0.56679 0.57262

    T (10%) 1.66629

    LCL - Lower value of a reliable interval (LCL)

    UCL - Upper value of a reliable interval (UCL)

    Survey Form

    Voting behaviour - General Election* Required

    Age *

    o 18-25

    o 25-35

    o 35-50

    o > 50

    Gender *

    o Male

    o Female

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    Religion *

    o Hindu

    o Muslim

    o

    Sikh

    o Christian

    o Other

    Profession *

    o Self-employed

    o Salaried Non-Government

    o Government

    o

    Student

    o Other

    Family Income (in LPA) *

    o 0-5

    o 5-10

    o 10-20

    o > 20

    Which state were you brought up in? *

    Are you influenced with the opinion of your friends in making decisions? *

    1 2 3 4 5

    Strongly disagree

    Selecta value from a range of 1,Strongly disagree, to5,Strongly agree,.

    Strongly agree

    Have you ever voted before? *

    o Yes

    o No

    How likely are you to vote in the coming elections? *

    1 2 3 4 5

    Very unlikely

    Selecta value from a range of 1,Very unlikely, to 5,Very likely,.

    Very likely

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    Rate the following based on its importance while voting for a Member of Parliament nominee in

    your constituency? *

    1 - Least

    important2 3 4

    5 - Most

    important

    The party he/she

    represents

    Handling of local

    issues/ past

    performance

    Personality of the

    candidate

    Clean image of the

    candidate

    How likely are you to vote for BJP? *

    1 2 3 4 5

    Very unlikelySelecta value from a range of 1,Very unlikely, to 5,Very likely,.

    Very likely

    How likely are you to vote for Congress? *

    1 2 3 4 5

    Vey unlikely

    Selecta value from a range of 1,Vey unlikely, to 5,Very likely,.

    Very likely

    Your parents are most likely to vote for? *

    o BJP

    o Congress

    o Others

    Do you feel Gujarat Model is right for the country AND should be replicated?*

    o Yes

    o No

    Do you feel a strong third alternative is required in the 2014 General Elections? *

  • 8/10/2019 MPPO Group 5 Final

    19/20

    19

    o Yes

    o No

    o Can't say

    Which party you think should lead the Central Government? *

    o BJP

    o Congress

    o Other

    According to you, which candidate do you feel is ideal to be the Prime Minister? *

    o Rahul Gandhi

    o Narendra Modi

    o

    OtherHow many hours on an average do you spend on internet daily? *

    o 0-2

    o 2-5

    o 5-10

    o > 10

    Are you follower of any political party/ leader on social media? *

    o Yes

    o No

    How likely are you to share the twitter feed, facebook post or article about your favorite

    leader? *

    1 2 3 4 5

    Very unlikely

    Selecta value from a range of 1,Very unlikely, to 5,Very likely,.

    Very likely

    Do you give importance to political news, critics on social media? *

    1 2 3 4 5

    Strongly disagree

    Selecta value from a range of 1,Strongly disagree, to5,Strongly agree,.

    Strongly agree

    Do you feel social media plays an important role in influencing the voting behaviour of people? *

    1 2 3 4 5

  • 8/10/2019 MPPO Group 5 Final

    20/20

    20

    Strongly disagree

    Selecta value from a range of 1,Strongly disagree, to5,Strongly agree,.

    Strongly agree

    Do you think a strong anti-incumbency factor (against current government) prevails? *

    1 2 3 4 5

    Strongly disagree

    Selecta value from a range of 1,Strongly disagree, to5,Strongly agree,.

    Strongly agree

    How willing are you to share the following posts on social media? *

    Very

    likelyLikely Undecided Unlikely

    Very

    unlikely

    "Cobrapost reveals how

    Narendra Modi manipulated

    social media"

    Source:bbc.co.uk

    "Cobrapost article is just a

    propaganda against BJP,

    says LK Advani"

    Source:indiatoday.intoday.in

    "Congress MLA paid Rs

    25000 to buy 10k likes!"

    Source:raj-says.blogspot.in

    "BJP employed 11 agencies

    to ensure favourable articlesand editorials" Source:the-

    deshbhakt.wordpress.com

    "The next government will

    be an unstable one"

    Source:the-truth-

    revealed.blog.com

    http://www.google.com/url?q=http%3A%2F%2Fbbc.co.uk&sa=D&sntz=1&usg=AFQjCNFwwRigcjLIZz6jv9MYy5wqNKiC_Qhttp://www.google.com/url?q=http%3A%2F%2Fbbc.co.uk&sa=D&sntz=1&usg=AFQjCNFwwRigcjLIZz6jv9MYy5wqNKiC_Qhttp://www.google.com/url?q=http%3A%2F%2Fbbc.co.uk&sa=D&sntz=1&usg=AFQjCNFwwRigcjLIZz6jv9MYy5wqNKiC_Qhttp://www.google.com/url?q=http%3A%2F%2Findiatoday.intoday.in&sa=D&sntz=1&usg=AFQjCNEZKXbAVKUsBqK5XQ946ef6QK3FpAhttp://www.google.com/url?q=http%3A%2F%2Findiatoday.intoday.in&sa=D&sntz=1&usg=AFQjCNEZKXbAVKUsBqK5XQ946ef6QK3FpAhttp://www.google.com/url?q=http%3A%2F%2Findiatoday.intoday.in&sa=D&sntz=1&usg=AFQjCNEZKXbAVKUsBqK5XQ946ef6QK3FpAhttp://raj-says.blogspot.in/http://raj-says.blogspot.in/http://raj-says.blogspot.in/http://www.google.com/url?q=http%3A%2F%2Fthe-deshbhakt.wordpress.com&sa=D&sntz=1&usg=AFQjCNHRvAtPESuJ5dMXl3MWXCmWqUPm1Ahttp://www.google.com/url?q=http%3A%2F%2Fthe-deshbhakt.wordpress.com&sa=D&sntz=1&usg=AFQjCNHRvAtPESuJ5dMXl3MWXCmWqUPm1Ahttp://www.google.com/url?q=http%3A%2F%2Fthe-deshbhakt.wordpress.com&sa=D&sntz=1&usg=AFQjCNHRvAtPESuJ5dMXl3MWXCmWqUPm1Ahttp://www.google.com/url?q=http%3A%2F%2Fthe-deshbhakt.wordpress.com&sa=D&sntz=1&usg=AFQjCNHRvAtPESuJ5dMXl3MWXCmWqUPm1Ahttp://www.google.com/url?q=http%3A%2F%2Fthe-truth-revealed.blog.com&sa=D&sntz=1&usg=AFQjCNEgnXMQDazYl4cUlAtzEAKPgJ2Qowhttp://www.google.com/url?q=http%3A%2F%2Fthe-truth-revealed.blog.com&sa=D&sntz=1&usg=AFQjCNEgnXMQDazYl4cUlAtzEAKPgJ2Qowhttp://www.google.com/url?q=http%3A%2F%2Fthe-truth-revealed.blog.com&sa=D&sntz=1&usg=AFQjCNEgnXMQDazYl4cUlAtzEAKPgJ2Qowhttp://www.google.com/url?q=http%3A%2F%2Fthe-truth-revealed.blog.com&sa=D&sntz=1&usg=AFQjCNEgnXMQDazYl4cUlAtzEAKPgJ2Qowhttp://www.google.com/url?q=http%3A%2F%2Fthe-truth-revealed.blog.com&sa=D&sntz=1&usg=AFQjCNEgnXMQDazYl4cUlAtzEAKPgJ2Qowhttp://www.google.com/url?q=http%3A%2F%2Fthe-truth-revealed.blog.com&sa=D&sntz=1&usg=AFQjCNEgnXMQDazYl4cUlAtzEAKPgJ2Qowhttp://www.google.com/url?q=http%3A%2F%2Fthe-deshbhakt.wordpress.com&sa=D&sntz=1&usg=AFQjCNHRvAtPESuJ5dMXl3MWXCmWqUPm1Ahttp://www.google.com/url?q=http%3A%2F%2Fthe-deshbhakt.wordpress.com&sa=D&sntz=1&usg=AFQjCNHRvAtPESuJ5dMXl3MWXCmWqUPm1Ahttp://raj-says.blogspot.in/http://www.google.com/url?q=http%3A%2F%2Findiatoday.intoday.in&sa=D&sntz=1&usg=AFQjCNEZKXbAVKUsBqK5XQ946ef6QK3FpAhttp://www.google.com/url?q=http%3A%2F%2Fbbc.co.uk&sa=D&sntz=1&usg=AFQjCNFwwRigcjLIZz6jv9MYy5wqNKiC_Q