PRESENTATION ON

MOTORCYCLESubmitted By- Hussain-Pronita-Rashi-SadhnaGroup No-3

The History of Motorbikes in India

•Type-LLC (Limited Liability Company)

•Founded – 1901

•Founders-George M. Hendy

Carl Oscar Hedstrom

Market Segmentation

General

Bikes

Marketing Mix

Target Segment

Age Group- (18 to 30)-Young Generation

(30 to 60)-Middle Age

Gender- Male

Female (Gearless)

Positioning

Motorcycles become more mainstream products.

Better fuel economy gives people yet another reason to buy

motorcycles.

They are also regarded as “cool” machines to own and collect.

Top Players as ET Survey

2011

1

54

32

Market Characteristics

•In Motorbike market Hero and Honda are

extremely competitor.

•Total units of sales in motorbike segment is

605502.

•The growth rate of motorbike companies is 25%.

•Total Market share of motorbike is 79%.

Market Scenario

In depth analysis of premium 150cc bikes available for everyone to

choose the best

Like

Bajaj Pulser

Hero Honda Hunk

Honda CB Dazzler

Yamaha FZ series

TVS Apache, RTR

Market Comparison

Brand Sales up to 2011 Growth Rate

Hero Moto Crop 4,72,055 24%

Honda 1,45,819 19%

Bajaj 2,86,657 22%

Yamaha 23,384 37%

TVS 1,73,200 23%

Success Factors

Change of market preferences toward the characteristics

of its own products through active marketing strategies.

Focus on high margin upper segment to entice new

customers.

Exploitation of economies of scale through both

centralized manufacturing and logistics.

4P’s

4P’s

Conclusion

Motorcycling has become popular among baby boomers

and generation Y according to the Motorcycle Industry

Council.

A growing number of women and families are also riding

motorbikes.

There has also been an increase in older and affluent

riders.

So bikes are becoming a very important part of our life.

Submitted to-Prof.Kamal Kr.

Gupta

Inmantec Business School