i should have used social selling | gil gunderson's guide to social sales
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I Should Have Used Social Selling Gil Gunderson’s Guide To Social Selling
"C'mon, help ol' Gil out here"
Gil Gunderson Famous Springfield Salesperson
@GerryMoran
82% B2B decision-makers think sales reps are unprepared. Listen for sales triggers, conversation starters and customer connectors with social media to be more prepared and set a better first impression.
@GerryMoran
Source: SiriusDecisions
@GerryMoran
50% of identified sales leads are not ready to buy. Make sure you cultivate them with great content with your Twitter feed, LinkedIn updates and Group messages.
Source: Gleanster
49.5% of LinkedIn users have an incomplete profile. Improve your social media profile’s curbside before you try to sell yourself as an expert to your customer.
@GerryMoran
Source: LinkedIn
Today’s sales process takes 22% longer than five years ago. Don’t start using social selling on the last day of the quarter to make your quota today!
Source: SiriusDecisions
@GerryMoran
90% of CEOs do not respond to cold calls or emails. Connect with customers on Twitter, in LinkedIn Groups and on blogs BEFORE you cold call them; then it won’t be so cold!
@GerryMoran
Source: Harvard Business Review
75% of customers use social media as part of their buying process. You are not connecting on the customer’s terms if you don’t know how to tweet, ‘LinkIn’ or blog, then learn!
@GerryMoran
Source: IBM
78% of salespeople use social media to outsell their peers. Quit breaking your back and use social to listen for social sales triggers, fine-tune your profile, build your reputation to connect with customers to successfully compete.
Source: Forbes
@GerryMoran
89% begin their buying process with a search engine. Make it easier to get found by your customers with social media and content.
@GerryMoran
Source: Fleishman-Hillard
57% of the buying process is done before sales contact. Use social selling techniques to connect with your customers before they walk in the door.
@GerryMoran
Source: CEB
98% of sales reps with 5000+ LinkedIn connections achieve quota. Start to establish yourself as an expert in your field and increase the size of your network!
Source: Sales Benchmark Index
@GerryMoran
Please visit my blog at MarketingThink.com for more social selling ideas and tips!
@GerryMoran [email protected]
MarketingThink.com Social Media And Marketing Coaching Blog
@GerryMoran
Picture sources: Thanks to the Simpsons and Gil Gunderson for this inspiration!