Lost Sales Recovery: How to Shape an Effective Remarketing Email Campaign

Download Lost Sales Recovery: How to Shape an Effective Remarketing Email Campaign

Post on 23-Aug-2014

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Customers keep abandoning your store leaving lots of orphaned carts floating around? Check out the effective plan of action on how you can solve this issue. Get your customers and sales back! Image Credits: https://www.flickr.com/photos/arlophoto/6014927165/ https://www.flickr.com/photos/hometownzero/79698342/ https://www.flickr.com/photos/esparta/1609874001/ https://www.flickr.com/photos/42931449@N07/6812481635/ https://www.flickr.com/photos/68751915@N05/6848823919/

TRANSCRIPT

  • Do you know that RIGHT NOW YOU ARE LOSING SALES? @mageworxdotcom
  • Abandoned carts Completed purchases Every day about 60-70% of online shoppers abandon their carts without completing checkout. @mageworxdotcom
  • For lots of online shops it results in a staggering amount of LOST REVENUE! @mageworxdotcom
  • 4 @mageworxdotcom
  • 1. Pricing unexpected and unclear costs, hidden charges, overestimated prices can be the reason why shoppers leave your online store. @mageworxdotcom
  • 2. Payment issues concerns about payment security, limited or complicated payment options, declined payments, etc. can result in a big amount of lost sales. @mageworxdotcom
  • 3.Website performance unclear navigation, slow load time, frequent crashes and a bunch of other site performance issues can put shoppers away. @mageworxdotcom
  • 4.No buying intention shoppers can either be in the process of making a purchasing decision (they may be comparing product options, choosing the best pricing offer, etc.), or they may be just browsing with no intention to buy. @mageworxdotcom
  • More reasons for online cart abandonment are described in this blog post. @mageworxdotcom
  • While the reasons for cart abandonment are endless, failure to capitalize on these lost sales opportunities can cost your online business too much! @mageworxdotcom
  • @mageworxdotcom
  • First you need to implement technical improvements to your online store @mageworxdotcom
  • That is: enhancing website speed, moving to a better hosting, improving store navigation, minimizing checkout, and the like. @mageworxdotcom
  • Second, reconsider your pricing policy. @mageworxdotcom
  • You need to: be more up-front with pricing and fees, offer more pricing flexibility, extend the list of available payment options. @mageworxdotcom
  • However, making a convenient and shopper-friendly E-store doesnt guarantee that people wont leave their carts in the middle of the checkout process! @mageworxdotcom
  • If shoppers keep leaving your store, you can resort to @mageworxdotcom
  • @mageworxdotcom
  • First you need to collect your customers email addresses. @mageworxdotcom
  • That can be done either via introducing sign up forms @mageworxdotcom
  • Or via the process of signing-in/registration. @mageworxdotcom
  • The pros and cons of each method are described HERE. @mageworxdotcom
  • When emails are collected, you may proceed to the next stage @mageworxdotcom
  • @mageworxdotcom
  • The first email for sending the 1st follow-up is 20 minutes. @mageworxdotcom
  • Your first recovery email should not be selling. It is a polite reminder of what has been forgotten and a suggestion to help. @mageworxdotcom
  • This is an example: @mageworxdotcom
  • The second email, should be sent 1-2 days after the initial follow-up. @mageworxdotcom
  • A sequence email should create a sense of urgency and a stronger call to action. @mageworxdotcom
  • Inform your shoppers that carts may soon expire, and that discounts or availability wont be guaranteed at a later point. @mageworxdotcom
  • Check this example: @mageworxdotcom
  • The third email, should be sent in 3-7 days since the moment of cart abandonment. @mageworxdotcom
  • Clearly state that is the last chance to recover purchases. @mageworxdotcom
  • Incentivize your shopper! Offer them big time-limited discounts, free shipping and other benefits. @mageworxdotcom
  • This is a good example: @mageworxdotcom
  • And remember! When it comes to cart abandonment emails, @mageworxdotcom
  • the most crucial factors are: an email subject line, the tone of your message. @mageworxdotcom
  • Check out this blog post to learn how to craft a perfect remarketing message. @mageworxdotcom
  • @mageworxdotcom
  • Lost sales recovery is a complex process. @mageworxdotcom
  • It consists of technical website improvements; wise onsite marketing; remarketing campaigns. @mageworxdotcom
  • And if you manage to organize the process the right way, you will get most of your abandoned customers back! @mageworxdotcom
  • You can find more info on the topic here: http://blog.mageworx.com/2014/04/lost-sales-recovery-part-1/ http://blog.mageworx.com/2014/04/cart-abandonment-email/ @mageworxdotcom