Mobile Advertising

Effective communication with YOUR target group

The partnership

«Узнай первым!»The leading Mobile Advertising Proposition

Beeline Mobile Advertising Ecosystem

Vimpelcom OPT-in service: «Узнай первым!»

The service "Узнай первым!" is, above all, an OPPORTUNITY!

Opportunity to receive bonuses and the first to know about the news leading brands, opening stores, the appearance of new, interesting products for you, as well as promotions, sales, discounts and much more!

Opportunity to keep abreast of the latest novelties, trends and events on-line!

Advertiser MediaAgency

Out There Media

Operators Audience

Advertiser

18 network operators in 15 countries ML PH SG GR AT DE UK RU CR CZ FR UC HN BL TR

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OUT THERE MEDIA – THE MOBILE ADVERTISING SPECIALIST

OUR FOOTPRINT …

MoscowMoscow

«Узнай первым!» GIVES REAL BENEFITS

• for advertisers:• personal mass communication• advanced targeting criteria• high awareness and acceptance

• for consumers: • relevant advertising• targeted to needs• seen as content

• for Beeline: • increase of customer loyalty by giving high value services

AVAILABLE AD FORMATS : SMS

Targeted messages to opt-in base:- Age- Gender- Region- Interests (children, credit card, income, car,

home, sports, travelling, music…)

Features: - Dialogue with customer- Link to landing page- coupons

2020:

Самая ЧАКнутая игра года! Высмотри приз на chuckscup2010.com

SMS – WEIN & CO

Wein & Co a big Austrian wine distributer wanted to increasein-store traffic.

Out There Media created:a.a banner campaign promoting „Father‘s day“ by offering a €15 discount voucherb.an SMS campaign promoting Valentine‘s day by offering a €5 discount

• conversion rate 0,85%• Results of the post market research: - Used the voucher? – 5,23% yes - Want more voucher campaigns like that? – 56% yes - Is SMS an attractive way for vouchers? – 60% yes

Dear A1 customer, for Valentine‘s day, we endow you EUR 5,- for shopping at WEIN & CO. Simply present this SMS untill the 14th of February in your WEIN & CO shop and gain (only one voucher per customer and purchase), non-redeemable Code: WCOO9732)*

AVAILABLE AD FORMATS : MMS

Targeted messages to opt-in base:- Age- Gender- Region- Interests (children, credit card, income, car,

home, sports, travelling, music…)

Features: - Text + picture (static or animated)

up to 3 slides- Click to call- Dialogue with customer- Link to landing page- coupons

Nestlé included mobile in its marketing mix for advertising a raffle designed to promote ist product.

Users received - animated MMS image- text explaining the raffle: Buy any Nesquik product and for every 250g you will receive a cup. Collect your receipts and once you reach 1500g, you can fill out a form to participate in a competition to win a vacation!

Campaign was targeted at subscribers of age 15-35.Sales increased 11% during the promotion.

MMS – NESTLÉ NESQUIK IN CROATIA

AVAILABLE AD FORMATS : MOBILE INTERNET

Animated and static banners on:- Beeline.ru- Zagruzi.beeline.ru

Landing Page:- Information on product/service/offer- Download (ringtones, movies etc)- Raffle - tell-a-friend functionality- Click to call

AVAILABLE AD FORMATS : MOBILE INTERNET

AKAKIKO (SUSHI) – AUSTRIA

The largest Austrian Asian Delivery Restaurant is well known for innovative food and media usage. So advertising on mobile phones was another step into the new world of communication.

Out There Media designed a mobile portal where users find the daily menu, a restaurant finder and a “click-to-call” function to order sushi directly from the mobile phone.

• The campaign is live for six month by now, runs on a daily basis and will continue at least till the end of the year.

DOVE MEN + CARE - GREECE

Dove wanted to increase awareness for the launch of the new Dove men series of products.

Out There Media reached the male target group by creating a mobile campaign on the Cosmote my view mobile portal. We built all assets internally, planned the distribution of the campaign and gave detailed reports back to the client.

• Duration: 4 weeks• Average CTR: 1.87% • Best CTR 8.07%

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OUR LAUNCH OFFER : EXCLUSIVE LAUNCH PARTNER PACKAGES

Immediate access to opt-in customer base via:• SMS campaigns• MMS campaigns• Mobile Internet Campaigns

Packages include:• MMS Design• Banner Design• Landing Page design

as well as INDUSTRY EXCLUSIVITY

THANK YOU FOR YOUR ATTENTION – for additional information please contact

Marina ZhmulevaSales Director 

 

M: + 7 926 520 62 80mz@out-there-media.com

www.out-there-media.com