Slide 1

5 Rules towards making Digital Advertising

more effective

Are we ready for the change?

Thanks, blaugh.com, Fitz & Pirillo

Brave New World

Rule 1 : Engage with all the steps of the Consumer Behavior Online

Making Digital Advertising Effective

Making Digital Advertising EffectiveRule 1 : Engage with all the steps of the Consumer Behaviour Online

Rule 2 : Make use of many different Digital Channels

Making Digital Advertising Effective

Making Digital Advertising EffectiveRule 2 : Make use of many different Digital Channels

Rule 3 : Develop an Integrated Push, Pull & Viral Strategy

Making Digital Advertising Effective

Making Digital Advertising EffectiveRule 3 : Develop an Integrated Push, Pull & Viral Strategy

Rule 4 : Don't be focused on just Data Collection & Analytics

Making Digital Advertising Effective

Making Digital Advertising EffectiveRule 4 : Don't be focused on just Data Collection & Analytics

Rule 5 : Enable Touchpoints for instant interaction / transaction

Making Digital Advertising Effective

Making Digital Advertising EffectiveRule 5 : Enable Touchpoints for instant interaction / transaction

Engagement is the advertising of tomorrow

The online brand experience today is about context, search, keyword optimization and marketing.

The online experience of tomorrow will be about rich media and real-time, contextual delivery of customer service using technologies that are presently used only in CIM.

The next generation of advertising will be about increasing the level of customer experience at this touchpoint

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