Effective Forms and

Techniques of

AdvertisingPowerPoint Presentation by:

Mary Antonnette Lao and Mia Louise Tamani

What is Advertising?

What is Advertising?

• Non-personal communication

• Persuasive

• Paid

• Products, services, ideas

Forms of Advertising

Forms of Advertising

1. Television/Radio Commercials

Forms of Advertising2. Flyers/Prints

Forms of Advertising

3. Out-of-Home

Forms of Advertising

4. Social Media

Techniques in Advertising

Techniques1. Know your target market

“The aim of marketing is to know and understand the customer so well the

product or service fits him and sells itself.”

-Peter Drucker

Techniques2. Put people to your commercial

Techniques3. Call to action

> Include discounts or special offers

> No expiry date means people soon forget about the offer and may not purchase

> Include contact information

Techniques

4. Make it professional

– Leo Burnett

“Make it simple. Make it memorable. Make it inviting to look at.”

Recap

• Advertising:

>Non-personal

>Persuasive

>Paid

>PSI

• Forms:

>Commercials

>Flyers

>Out-of-Home

>Social Media

• Techniques:

> Target Market

> Put people to your commercial

> Call to action

“Nobody counts the number of ads you run; they just remember the impression you make.”

-Bill Bernbach

Credits• http://avirginsbeauty.com/post/82216479470/babylip

s-babyskin-maybelline-makeup-product

• http://www.zsazsapadilla.com/2011/09/when-it-comes-to-your-face-belo-medical-group-gets-beauty-right/

• www.cokeredmoves.com

• http://aakshi97.tumblr.com/post/82290608161/barbie-on-we-heart-it

• http://www.design-is-fine.org/post/82303405682/dieter-rams-dietrich-lubs-braun-clock-radio

• http://www.fotolibra.com/gallery/863169/double-decker-bus-london/

• http://www.mediagang.co.uk/portfolio/reverse-graffiti-advertising/

• http://www.toxel.com/inspiration/2008/12/04/clever-and-creative-bench-advertisements/

• http://www.matrixmediaservices.com/category/wallscapes-billboards/

• www.youtube.com

• http://dancemanila.com/2014/04/05/lando-wilkins-will-replace-ian-eastwood-mos-wanted-crew-workshop/

• http://www.ventureharbour.com/great-quotes-advertising-marketing-experts/

• http://phoenixrisingdesign.com/brochures.html

• http://etudehouse.com/

• http://brandeducationservices.com/2012/01/31/types-of-restaurant-advertising-brand-eduction/

• http://www.abn.org.au/business-resources/effective-advertising-techniques/

• www.bumequipment.com.ph

• http://timkastelle.org/blog/2012/02/your-customer-isnt-everyone-seven-innovation-thoughts-triggered-by-peter-drucker/

• www.pondsmen.ph

• www.leoburnett.com

Mary Antonnete Lao

&

Mia Louise Tamani