WE MAKE MOBILE BETTERTen years ago, Fortune 5000 global brands were rushing to integrate the Web in their business and sales processes.

With the accelerated adoption of smartphones and tablets, companies have a similar opportunity to create winning mobile strategies to engage customers.

The mobile industry represents an enormous opportunity for brands who understand how to win. Competitors are moving quickly. Just like the gold rush of the web, mobile represents a significant

shift in consumer behavior as it has become the primary engagement channel; new industry leaders will emerge and incumbents will fade.

Being able to measure, focus and

improve usability leading to an optimized mobile experience is vital.

As the leader in brand mobile optimization, multi-award winning MOB4HIRE uses it's international

community of mobile experts in over 150 countries to provide market research, mobile engagement measurement (MEM), usability, user experience and

functional testing services to Fortune 5000 global brands, telecoms, ad agencies, market research agencies, publishers, content providers, SIM companies, mobile app and mobile web

developers.

The MOBEXPERIENCE research service helps companies avoid “The Curse of the One Star!”: no downloads, purchases or word-of-mouth. By incorporating user

feedback early and often in both pre- and post-launch development cycles, companies can create 4 and 5 Star mobile experiences and enjoy mass adoption and viral growth. The Leader in Brand Mobile Optimization

The mobile experience is about user engagement and participation.

Before downloading, using or purchasing mobile apps, mobile consumers want to see at least Four Star user reviews in app stores. To make great software, websites and mobile marketing campaigns, it’s vital to do usability research with real people on real carriers in

real-world situations.

MOBEXPERIENCE offers high-quality feedback delivered fast at a fraction of the

cost of traditional market research methods.

MOBEXPERIENCEMobile User Experience & Usability Testing

PRODUCT TEAMS

For product teams looking to measure and improve their mobile experience, MOBEXPERIENCE lets developers know what’s important to users and where to focus limited and strained development resources. Additionally, MOBEXPERIENCE delivers in-market functional testing on representative handsets and carriers that is vital to ensuring the mobile experience can survive in real-world situations.

During the research, different usability Technical Attributes (TA’s) such as installation, launch, GUI ease of use, stability, location and connectivity will be assessed.

MARKETING TEAMS

The Content of a mobile experience is highly integrated with the technical requirements.

Marketing Teams assess the Content Attributes (CA’s) in MOBEXPERIENCE to help ensure content and media is engaging, that marketing messages are on target, and that the graphics and output are easy to understand.

BRAND MANAGERS

Brand Managers primarily benefit from knowing two areas related to their mobile strategy:

1) Does the mobile experience reflect the quality of the master brand?

2) Does the mobile experience drive further engagement of the master brand?

MOBEXPERIENCE evaluates Brand Attributes (BA’s) of brand relativity, brand suitability and localization concerns such as language and relevancy.

Mob4Hire’s Mobile Engagement Metric’s (MEM) allow you to measure your brand mobile efficacy frequently to assess and guide your enterprise Key Performance Indicators (KPI’s).

MOBILE USABILITY RESEARCHGLOBAL USER TESTINGMOB4HIRE gives companies reach to a global research and testing community with over 50,000 mobile experts from 154 countries; Q/A professionals, mobile

enthusiasts and representative customers.

High Quality Results

The MOB4HIRE platform integrates it’s community with mobile and web survey

and testing engines, and adds world-class product management and mobile measurement and usability research techniques; correlating Impact Loyalty Measurements with Performance

Attributes (TA: Technical Attribute, CA: Content Attribute, BA: Brand Attribute) to inform teams across the enterprise.

Fast

Getting your mobile solution to market

quickly is imperative. The MOB4HIRE community ensures immediate scale, geographic distribution, localized perspective and concurrent user testing.

Inexpensive

MOB4HIRE can reduce costs from 65% to 90% compared to traditional market research panels, focus groups, and phone surveys.

52,000 MOBILE EXPERTS

154 COUNTRIES

416 CARRIERS

PROFESSIONAL SERVICES

The MOB4HIRE Professional Services team works with customer teams to finalize scope, test scripts, surveys and output required before executing the projects on the MOB4HIRE community platform. The team then recruits panelists, manages NDA’s and Unique Device ID, distributes apps/websites, manages users, runs surveys and aggregates results.

It is typical to engage 15 to 30 representative mobile users to provide a statistically valid panel sample. People who engage on panels are remunerated for their work. This can vary depending on what tasks are required; the costs are included in project quotes.

OUTPUT FROM MOBEXPERIENCE

Depending on which options you choose in the MOBEXPERIENCE process, MOB4HIRE offers:1) Raw survey data in spreadsheet format2) Both market research and product

management analysis communicated in the form of a slide presentation

3) Data in the format defined by the enterprise team (such as a Word .DOC)

4) Regression testing; working on the project together with customers over time ... great for the last two months before a new product release.

5) Virtual Video or Chat Focus Groups with selected members of the global panel

6) Daily, milestone and final report-out meetings

YOUR SUCCESS IS OUR SUCCESS

Think of MOBEXPERIENCE as your

guarantee that your users’ mobile experience

will get better as your team focuses on what’s

important and makes iterative improvements.

This focus increases your customer loyalty

leading to accelerated adoption and growth =

your success!

IMPACTMOBILE ENGAGEMENT

METRICS (MEM’S)The Impact of a mobile experience on

a user can be assessed by measuring customer loyalty behavior; loyalty measurements are leading indicators of the growth and adoption of a mobile solution.

MOB4HIRE deploys two types of loyalty measuring systems:

I. The proprietary MOBSTAR Rating closely tracks the

response that consumers have with mobile experiences; in its simplest terms, how consumers rate mobile apps in app stores and other online marketplaces.

II. The RAPID Loyalty Measurement and Management System* incorporates three customer loyalty dimensions:

1. Customers will use it again

(“Retention”)

2. Customers will recommend it to others (“Advocacy”)

3. Customers will be likely to explore other services

(“Purchasing”)

“WHAT DO WE NEED TO FOCUS ON?”MOBEXPERIENCE research results includes both qualitative “soft” feedback (a.k.a. “verbatims”) from users as well as quantitative measures of Impact vs. Performance. In the graph below from a customer project report-out, Impact is ranked on the left axis with Performance Attributes mapped along the bottom axis; survey results can

be interpreted to focus teams on improving the mobile experience.

* RAPID Loyalty Measurement and Science is licensed from Dr. Bob Hayes, Ph.D., a leading customer loyalty expert, speaker and author www.businessoverbroadway.com.

KEY DRIVERS: These attributes have a negative impact on users. INVEST in these areas. FIX and IMPROVE these product attributes.

HIDDEN DRIVERS: LEVERAGE as strengths in order to keep current customers loyal. ADVERTISE as strengths in marketing collateral and sales presentations.

WEAK DRIVERS: DISREGARD as lowest priority for investment. These areas have relatively low impact on improving customer loyalty.

VISIBLE DRIVERS: CONSIDER as strengths in marketing collateral and sales presentations in order to attract new customers. EVALUATE as areas of potential over-investment.

* RAPID Loyalty Measurement is included in the MOBEXPERIENCE Standard Package and above.

MOB4HIRE MOBILE ENGAGEMENT METRICS (MEM’S)

MobExperience (c) 2009, 2010, 2011 Mob4Hire Inc. All rights reserved. Mob4Hire reserves the right to modify product and service offering at any time. Not to be altered or reproduced without prior written permission. This document does not represent a formal quote; prices may vary depending on customer need. We would love to provide a written quote; contact info@mob4hire.com

Mob4Hire Inc.Suite 502, Alastair Ross Technology Centre3553 31st Street NW Calgary, Alberta, Canada  T2L 2K7

MOBEXPERIENCE BUDGET OPTIONS

LIGHT STANDARD PREMIUM ANNUAL MANAGED

Price starts at (U.S.D.) * $1,500 $4,900 $7,900 $25,000 As Quoted

Number of survey questions 10 30+custom 30+custom 30+custom 30+custom

Number of platforms / country / carrier combinations

2 8 Unlimited Unlimited Unlimited

Number of projects 1 1 2 (initial + follow-up)

4 (one per quarter)

Ongoing

Impact Loyalty Measurement MOBSTAR Only

MOBSTAR + RAPID

MOBSTAR + RAPID

MOBSTAR + RAPID

MOBSTAR + RAPID

Feature and Attribute Review x x x x x

Impact, Feature and Attribute Analysis x x x x

Raw survey data in CSV format x x x x x

Slide Deck Report w Driver Chart x x x x

Regression Testing x x x

Developer Library / API x

Dedicated Project Manager x x x x x

Integrate own customer community x

Video or Chat Focus Group w Users Extra Extra 4 (Quarterly) x

Unique Device ID Management Extra x x x x

NDA Management Extra x x x x

Email: info@mob4hire.comWeb: www.mob4hire.com Mobile: m.mob4hire.comBlog: www.mob4hire.blogspot.com Twitter: www.twitter.com/mob4hire Linkedin Group: http://tinyurl.com/49pzy38

* Consulting hours in addition to those quoted on our Statement of Work in a proposal will be charged according to a mutually agreed upon standard rate chartPrice includes panel group using app or website for ~1/2 hour and completing a survey

WE WORK WITH YOUSERVICE ENGAGEMENTYour first contact with MOB4HIRE is an Account Manager, who will gather the details of your project through a web form; a subsequent scoping conference call may be required.

Email info@mob4hire.com.

From there, we will offer a Quote on the project based on our understanding of your needs. You’ll accept by submitting 50% of the project costs as an initial payment.

Once we’ve got the green light to go ahead, we run through the project process which can include:1) Finalize statement of work and test script

(you approve)2) Create survey instance and finalize survey

questions, including custom questions3) Recruit sample panel4) Manage Non-Disclosure agreements5) Manage EIDI’s (or similar)6) Deploy and support app, website, SIM

card, SMS co-ordination etc...7) Manage panel participant deliverables8) Aggregate and analyze results

Your MOB4HIRE Project Manager can “trickle” results to enterprise teams on a daily basis if required. In addition, the process can include pre-determined milestone meetings and a final report-out with enterprise stakeholders.

We offer a full range of flexible options that

can be adapted to your needs and budget.

We look forward to a long and mutually

beneficial relationship!