Mob4Hire What is mobile app and website usability?

Download Mob4Hire What is mobile app and website usability?

Post on 19-Nov-2014

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In this deck, we discuss why mobile app and mobile usability is SO important, how it relates to customer loyalty ... and ultimately, how it relates to the 3 primary drivers of revenue growth. We speak a bit on Mob4Hire's approach to mobile usability using it's crowd of 53,000 mobile experts in 154 countries with our MobExperience research service, and we also review a technique called "Townhalls" which can be used in face to face focus groups.

TRANSCRIPT

<ul><li> 1. What is Usability?<br />The Leader in Brand Mobile Optimization<br />1<br /> 2008, 2009, 2010, 2011 Mob4Hire Inc. Private. All rights reserved. Unauthorized duplication is prohibited.<br /></li></ul> <p> 2. Intro to mob4hire<br />2<br /> 3. 53K mobile users on 417 carriers in 154 countries<br />3,000 developers, brands and researchers from 92 countries<br /></p> <ul><li>Build, Test and Measure mobile apps and websites </li></ul> <p> 4. Effective across all platforms and brands of mobile devices 5. Professional Services team run projects on behalf of customers; use crowd-sourcing for global reach, scale &amp; efficiency</p>