millenials & tourism
TRANSCRIPT
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Millenials?Who are
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Millenials: 1977 - 1990
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Millenials: 1977 - 1990X Generation: 1963 - 1976
Baby boomers: 1942 - 1962
Z Generation: 1991 - Today
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Millenials?Who are
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Millenials are an enigma.
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Millenials are unique,not a homogeneous cohort.
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Millenials are alwaysflowing.
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Millenials are a moving target.
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Millenials are silent(but only in physical world).
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Millenials are invisible.
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Millenials are
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Millenials are visual.
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Millenials are social.
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Millenials love relationships.
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Millenials are connectors.
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Millenials think high-speed Internet isalmost like air.
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Millenials are prosumers.
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Millenials are their own channel.
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Millenials love sharing.
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Millenials are co-creative.
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Millenials are likely to participate intoyour marketing.
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Millenials are good citizens.
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Millenials support for a good cause
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Millenials support for a good cause
but will sacrifice theirbeliefs for a good deal.
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Millenials are notloyals.
But if you rewardthem, they’ll seek youout.
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Millenials know?What do
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Millenials know what they want to do now.
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Millenials don’t knowwhat to do next. And they don’t care.
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Millenials makequick decisions.
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Millenials need peer affirmationbefore making decisions.
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Millenials want?What do
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Millenials want to learn.
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Millenials like?What do
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Millenials like experiences, notpossessions.
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Millenials are more likely to spendmoney on experiences than products.
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Millenials are not collectors.
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Millenials love stories.
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Millenials love…But above many other things
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Millenials love travelling.
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Millenials travel a lot.
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Millenials: Long-termtravellers(avg. 58 days)
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Millenials: 20% of total internationaltravellers
2014: 190 Million
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Millenials: 20% of total internationaltravellers
2020: 300 Million
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Millenials: Spend 50 € /day
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Millenials: Spain is 3rd mostvisited destination
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Millenials: Spain is 3rd mostvisited destination
32% stay at hostels
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Millenials think “interesting” is more important than “comfort”.
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Millenials never travel alone.
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Millenials want to be locals.
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Millenials don’t trust you.
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Millenials don’t trust you. But they do trust peers.
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Wow…
Where do westart?