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MILLENNIALS#DEEPDIVE2015

TWITTER IS A DAILY ACTIVITY FOR MILLENNIALS

Base | Millennials (16-34 year olds) Question | Q5, Q8, Q10 (Full questions in notes) Index against Total Twitter user Source | Nielsen Twitter Consumer Deep Dive Survey, August 2015, Indonesia

62% Read Tweets 54% Tweet

42% Watch videos (Index: 100) 57% Check trends

ON A DAILY BASIS, MILLENNIALS…

Whilst hanging out with friends

56% (Index: 105)

Whilst at the gym/exercising

Whilst shopping

ENGAGING ON THE GO AND IN THE MOMENT…

41% (Index: 109)

49% (Index: 104)

76%use Twitter every day

(Index: 99)

MILLENNIALS ENGAGE WITH TWITTER STRONGLY ALL THE WAY THROUGH THE DAY

0%

80%M

idni

ght

- 7

am

7am

- 9

am

9am

- N

oo

n

No

on

- 3p

m

3pm

- 6

pm

6p

m -

9p

m

9p

m -

Mid

nig

ht

Total Millennials

Base | Millennials (16-34 year olds) Question | Q11. And when during the day do you use Twitter? Source | Nielsen Twitter Consumer Deep Dive Survey, August 2015, Indonesia

VALUE OF A TWITTER MILLENNIAL

Base | Millennials (16-34 year olds) Question | Q7, Q8, Q10, Q57, Q63, Q65 (Full questions in notes) Index against Total Twitter user Source | Nielsen Twitter Consumer Deep Dive Survey, August 2015, Indonesia

24% shop online or in-store at least once a week (Index: 109)

36% are easily influenced by others’ opinions (Index: 101)

31% intend to upgrade their smartphone in the next 12 months (Index: 91)

59% use Twitter whilst watching TV (Index: 106)

62% use a mobile device as the main way to access Twitter (Index: 104)

76% view ads on Twitter at least once a week (Index: 100)

OPPORTUNITY

INTERRUPT

MILLENNIALS CONNECT WITH BRANDS

Base | Millennials (16-34 year olds) who follow brands Question | Q50. Please select the following types of Twitter accounts/people that you follow. Index against Total Twitter user Source | Nielsen Twitter Consumer Deep Dive Survey, August 2015, Indonesia

of Millennials follow brands/

companies

82%Movies

News and Magazines

TV Channels or Shows

Sports Teams

Mobile Phone Manufacturers

0% 40%

29%

33%

34%

38%

39% 103

INDEX

97

95

102

99

TOP 5 TYPES OF BRANDS MILLENNIALS FOLLOW

TELL A LASTING STORY WITH MILLENNIALS

Base | Millennials (16-34 year olds) Question | Q50, Q25, Q22 (Full questions in notes) Source | Nielsen Twitter Consumer Deep Dive Survey, August 2015, Indonesia

WHY MILLENNIALS FOLLOW BRANDS

To be notified of special offers/promotions/sales

When considering purchasing a brand/product

To learn about new product/service releases

To stay up to date with news about the brand/company

I like the brand

40% 42% 43% 45% 46%

42%

43%

43%

44%

46%

HOW MILLENNIALS DISCOVER WHO TO FOLLOW

51% Retweets

46%E-mail/timeline

recommendations from Twitter

40% ‘Who to follow’ section

37% TV

of Millennials follow brands/

companies

82%

54% have

searched for a brand online

51% looked at reviews/

recommendations

51% found out more

information about a brand

49% visited a brand

website

41% purchased

brands/products

Base | Millennials (16-34 year olds) Question | Q29: As a result of following brands/companies on Twitter, have you done any of the following? Source | Nielsen Twitter Consumer Deep Dive Survey, August 2015, Indonesia

49% have Tweeted

about a positive experience

AS A RESULT OF FOLLOWING BRANDS/COMPANIES ON TWITTER, MILLENNIALS…

CONVERTING EXPOSURE

@NIELSEN

#DEEPDIVE2015

SPECIAL INTEREST GROUPS

INDONESIA