nrf13 brasil varejo millenials

9
14/01/2013 1

Upload: brasil-varejo

Post on 28-Nov-2014

377 views

Category:

Documents


0 download

DESCRIPTION

 

TRANSCRIPT

Page 1: Nrf13 brasil varejo millenials

14/01/2013

1

Page 2: Nrf13 brasil varejo millenials

14/01/2013

2

ORIGINAL GLAZED©

DOUGHNUT75 YEARS OFMELT-IN-YOUR-MOUTHJOY.

……..

24COUNTRIES

……..

ONE ORIGINALGLAZED®AT A TIME.

THE HOT

LIGHT

……..

A SURE SIGNYOU MIGHT BEA FEW MINUTESLATE TO WORK.

Page 3: Nrf13 brasil varejo millenials

14/01/2013

3

DOUGHNUTTHEATER™

WINDOW SHOPPINGFOR HUNGRYEYES.

……..

THE DELIVERYTRUCK

THE ORIGINAL VEHICLEFOR DELIVERING DOUGHNUTS.

……..

THE KRISPY KREMECRUISER THE NEW VEHICLE

FOR DELIVERING SMILES.

……..

Page 4: Nrf13 brasil varejo millenials

14/01/2013

4

FUTUREOF DELIVERY REACHING GUESTS

WHERE THEY ARE.

……..

FUTUREOF DELIVERY REACHING GUESTS

WHERE THEY ARE.……..

OPENINGLINES

DRAWING CROWDSBACK THEN.

……..

Page 5: Nrf13 brasil varejo millenials

14/01/2013

5

OPENINGLINES

DRAWING CROWDS75 YEARS LATER.

……..

PAPERHATS

SYMBOLIZE “FUN”FOR EVERY AGE.

……..

OURFANS

LOVEDBRAND THEN.

……..

Page 6: Nrf13 brasil varejo millenials

14/01/2013

6

OURFANS

LOVEBRAND TODAY.

……..

OURMARKETING

STARTEDSIMPLY.

……..

OURMARKETING

STARTED1 ON 1.

……..

Page 7: Nrf13 brasil varejo millenials

14/01/2013

7

OURMARKETING

NOW 1 ON4.5 MILLION.

……..

HOT LIGHTAPP

THE WORLD’SSWEETEST APP!

……..

ENGAGING,CRAVABLE

COMMUNICATIONBRINGING ITTO LIFEEMOTIONALLY.

……..

Page 8: Nrf13 brasil varejo millenials

14/01/2013

8

55 YEARS OFKRISPY KREMEFUNDRAISING

HELPED RAISEOVER $32 MILLIONLAST YEAR.

……..

OURTEAM

SERVING PEOPLE,NOT JUST DOUGHNUTS.

……..

Page 9: Nrf13 brasil varejo millenials

14/01/2013

9