"To be leaders in the regional market” Milano Group

The future belongs to those whobelieve in the beauty of their dreams

Eleanor Roosevelt

In the 50’s, a dream began to take shape, we saw ourselves as a company that would conquer the heights in the world of perfumery and cosmetics. For us the perfume business is sorrounded by mysticism and glamor, attratived our commercial interest.

We saw in Colombia a suitable territory and with all the features to develop our dream of being leaders in the world of pefumary.

Today the country has allowed us to see that dream come true.

Today Milano Group with excellent records of over 50 years is growing stronger as the undisputed leader in the world.

But now we expand our vision. Colombia, as one of the main Latin American markets and demanding buyers, has earned us expecience, preparing to conquer another big dream, to be leaders in the market of Central and Andean Community countries.

Two large Hachem family generations have contributed to our success, now a third generation is prepared to face this new dream.

Expand our market!

Mission, Vision and Values

MISSION

Be a preferred strategic partner for those brands that wish to excel and seize the coveted leadership positions in the region; respecting their values while maximizing the brands image.

VISION

Be the trusted guardian, building equity for those brands represented by our group. Tailor specific solutions, provide vitality, innovation, leverage our strengths for the brands benefit and obtain the desired results.

VALUES

• Act with integrity, respect and ethics.• We accept responsability for our actions and results.• We keep our promises and commitments.• We are proud of our products.• We are committed to continuous improvement and willing to change.• Never underestimate our competitors.• Promote and protect our reputation with determination and firmness.

Organization Chart

JUNTA DE ACCIONISTASShare Holders

TRAFICOTra�c

COMPUTOComputing

BODEGAWharehouse

JUNTA DIRECTIVADirectors Boards

GERENCIA GENERALGeneral Manager

AUDITOR INTERNOInternal Auditor

AUDITORESAuditors

ASESORESAdvisers

RECURSOS HUMANOSHuman Resources

COMERCIALIZACIONMerchandising

PLANIFICACION Y CONTROLDE EXISTENCIA

Planning & Control

COMPRASPurchase

VENTASSales

CONTABILIDADAccounting

CREDITO Y COBROSCredits & Charge

PERCOINTExecutive Board

CHIEF LEGALOFFICER

MANAGING DIRECTOR

CONTROLER

MARKETING COMMERCIAL SUPPLY CHAIN FINANCE HHRR IT DEPT.

MARKETINGDIRECTOR

SALES DIRECTOR SUPPLY DIRECTOR

BRANDMANAGERS

TRAINING MANAGER

MARKETINGCOORDINATORS

BEAUTYSPECIALIST

6 KAMS

80 BA’S

SALES ANALYSTSANITARY

REGISTRATIONIMPORTS WARE HOUSE AND

LOGISTICINVENTORY

ANALYSTINVOICING

Brands we Represent

We represent the best

Among others...

SUITCASES:

JEWERLY:

Guess

Zeades

CHOCOLATES:

Milka

Toblerone

Travel Pro

Oakley

Our credibility has been earned through the stability of Milano Internacional, S.A. and our dedication to the brands we creditably few of these:

PERFUMES:

Air - Val

Animale

Arsenal

Bvlgari

Baldessarini

Cartier

Chanel

Daddy Yankee

Dolce & Gabbana

Ed Hardy

Fred Hayman’s

Gucci

Hugo Boss

Israel Marmól

Jeanne Arthes

Jessica Simpson

Lacoste

Orlane Fragrances

Paris Hilton

New Brand

Parfums Cuba

Perry Ellis

Revlon Fragancias

SUNGLASSES:

Armani Exchange

Calvin Klein

Christian Dior

Emporio Armani

Fendi

Gucci

Maui Jim

Mont Blanc

Nautica

Swaroski

Tom Ford

Tommy Hilfiger

WATCHES:

PENS:

Parker

Adidas

CAT

Diesel

DKNY

Emporio Armani

Fossil

Marc Jacobs

Michael Kors

Reebook

COSMETICS:

Chanel

Orlane

Pupa

Revlon

Stendhal

Our Branches

We have more than 50 outlets in our market, we are a company with vision and strength to succeed.

Below we will show some outlets Milano Group.

Duty FreeZona Libre de Colon

Our Branches

La Parfumerie - San Andres Islas

Our Branches

Perfumes y Cosmeticos Internacionales, S.A

In the early 1950’s the Hachem family, following it’s entrepreneurial spirit, arrived in Colombia setting in motion the framework for a distribution network later know as “Milano International”. Since 1978 Milano has been a key player in the distribution of fragrances, cosmetics and acceso-ries throughout Colombia, Central America and Panama, while remaining true to the values and the vision of its founders.

PERFUMES Y COSMETICOS INTERNACIONALES. S.A.

Colombia Overview

in-store events and comercial innovations

Advocacy

Perfect Doors

Selective Distribution

ROI and key consumtion period focus

Alignment of sales strategies,strengthening the sales team

In-store excellence from stock,merchandising, to the propermanagement of sales tools

Presence in selected storesaccording tih the positioning

of each brand

Our priorites

Brand Management

DOLCE & GABANNACARTIERBVLGARI CHANEL GUCCI

LUXURY

HUGO BOSSLACOSTE

PREMIUM

JACQUES BOGARTJEANNE ARTHES

LIFESTYLE

ORLANESTENDHALPUPA

SKINCAR & COSMETICS

Brand Management and retailer awards

Brand Management Personalized Furnitures

Fedco Unicentro y Gran Estación Bogotá2016

Brand Management Luxury Proyect

Luxus2009-2011

Fedco Salitre and Gran Estación - Bogotá

Brand Management- Perfect in - Store Presence

Brand Management- Qualitative Promotions

La Riviera Unicentro 1-040 - October 2015

Brand Management- Consistent Initiatives

Fedco Unicentro and Andino Bogotá - Marzo 2014

Brand Management- Succesful PR Events

Brand Management- Consistent Initiatives

Milano International, has always counted

with the presence of its brands in the major

selective chains of beauty products and

perfumery.

Fedco Salitre and Gran Estación - Bogotá

DistributionFragrance Market in Colombia

• Primary : USD 45 MFormal distribution La Riviera, Fedco, Falabella

• Secondary : USD 20 MSanandrecitos, Independents

Figures are estimates, until April 2016, the market does not provide exact data.

TOTAL : USD 65 M

35 STORES + e commerce

Parfumery andCommodity Stores

19 STORES + e commerce

Department Stores

55 STORES + e commerce

Perfumery

53%35%

10% 2%LA RIVIERAFEDCOFALABELLAOTHERS

ESTIMATED RETAIL MARKET SHARE (UNTIL APRIL 2016)

Distribution - Key Players

FRAGRANCE

1. Carolina Herrera

2. Cartier3. Hugo Boss4. Dolce & Gabbana5. Chanel

6. Paco Rabanne

7. Bvlgari

8. Montblanc

9. Ralph Lauren

10. Givenchy

DistributionFedco Ranking By Category (CY2015)

SKINCARE

1. Sisley

2. La Foret

3.Orlane4.Stendhal5. Clinique

MAKE-UP

1. Pupa2. Smashbox

3. M.a.c.

4. La Foret

5. Sisley

Human Resources - Sales Team

PROFILE

80 Beauty Advisors with 3 year seniority average in the company, 98% women / 2% men with for most of them, previous experiene in

the beauty industry. Evaluated weekly on both quantitative and qualitative indicators. Skilled to manage the thee categories

(fragrances, skincare and make-up). Permanent supervision by our KAMs. Presence in the 16 main cities of Colombia.

TRAINING

At least 2 face-to-face training per year nationwide.

Constant follow up pf sales technique and product

knowledge both in plenary sessions and in store. All

of our sales staff is certified in bio-security

Human Resources - Beauty Advisor Training