A COMPUTER ON EVERY DESK AND EVERY HOME RUNNING

THEY STARTED FROM HERE

AND NOW

MICROSOFT STARTED TO BECOME THE MUST HAVE

SOFTWARE IN 1990’S WITH ITS UPDATES

3.0

95

IN MID 90’S IT ENTERED THE BROWSER WARS TO MAKE AN IMPACT

IN THIS FIELD

•INTERNET EXPLORER TOOK 18% OF THE MARKET

•NETSCAPE SHARE HAD FALLEN TO 4% BY 2002

•DUE TO THIS REASON SOME PERCEIVED IT WAS MONOPOLIZING THE

INDUSTRTY

•IT RECEIVED ANTITRUST CHARGES AND MANY LAWSUITS BASED ON ITS

TACTICS IN 1998

MICROSOFT WENT ON WITH ITS UPGRADES IGNORING ALL THE

DISTRACTIONS AND ITS SHARE INCREASED TO $60 IN 1999

•TO TARGET DIFFERENT

ENVIRONMENTS AND AGE GROUPS IT

ENTERED INTO MULTI BILLION DOLLAR

INDUSTRY

•IT INTRODUCED XBOX IN 2001 AND

CAM UP WITH EXCELLENT UPDATES IN

THIS FIELD ALSO

•IT ACQUIRED MINECRAFT GAME FORM

OTHER COMPANY FOR $2.5 BILLION

GAMING

MEANWHILE,APPLE WITH

HELP OF THESE CONSUMER-

FRIENDLY PRODUCTS…….

HAD DOMINATED

MICROSOFT FOR A

SUBSTANTIAL PERIOD

AND MICROSOFT’S

BRAND IMAGE

TARNISHED

VISTA WAS RELEASED IN 2007 AND THIS WAS THE

SCENARIO

THE CAMPAIGN “LIFE WITHOUT WALLS” DURING RECESSION IN 2008 WORKED OUT WELL

I’M A PC CAMPAIGN TO improve EMPLOYEE MORALE AND CUSTOMER LOYALTY

“WINDOWS 7 WAS MY IDEA”

•WINDOWS 7 WAS LAUNCHED IN 2009,WHICH BROUGHT IN 15MILLION

CUSTOMERS

•IT WAS DESIGNED TO CATER THE NEEDS OF DIFFERENT ENVIRONMENTS

AND SECTIONS OF PEOPLE

WITH

MICROSOFT ENTERED SEARCH ENGINE

CATEGORY COMPETING WITH GOOGLE

IN 2011,

Windows entering mobile

industry be like….

The sustainment was very

much doubtful.

•the situation in modern era….

•With IOS and android at their peak , windows made a

debut

•Nokia was the hope for the windows and they came

with inbuilt windows software

PC MOBILE

Surface tablet was introduced in

2012,which had the feature of a

Detachable Keyboard

COLLECTION OF INFORMATION AT ITS BEST

Natural

Environment

Technological

Environment

Products not free

from PVC’S and

BVR’S … have to

take care…..

ACCELERATING AT A

GREAT PACE

THANK YOU

DISCLAIMER Created by E. Sai Charan, SVNIT

Surat , during a marketing

internship by Prof. Sameer Mathur,

IIM Lucknow.