MICRO MARKET ANALYSIS: FASTFOOD

Group 2:Marife Malihan Edwin Duenas

Melanie Silverio Andrew Chuacokiong Manuel Wongchuking

Objective

One fast food vs. another (Mang Inasal vs. Jollibee). Other variants…

a.      Chinese restaurant b.      Steakhouse restaurant c.      Coffee shop d.      Pizza e.      Turo-turo vs. another point-point f.       Fine dining g. Casual dining

Objective

One fast food vs. another (Mang Inasal vs. Jollibee). Other variants…

a.      Chinese restaurant b.      Steakhouse restaurant c.      Coffee shop d.      Pizza e.      Turo-turo vs. another point-point f.       Fine dining g. Casual dining

Company Background:Jollibee

Began as a two-branch ice cream parlor in 1975 offering hot meals and sandwiches became incorporated in 1978 with seven outlets to explore the possibilities of a hamburger concept

The country’s leading fast food chain with more than 800 stores and more than 50 international stores

It is an American-style fast-food restaurant with Filipino-influenced dishes specializing in burgers, spaghetti, and chicken

Mang Inasal

Philippine's fastest growing barbeque fast food chain, serving chicken, pork barbeque and other Filipino favorites, was first established on December 12, 2003 in Iloilo City.First Barbecue Fastfood Chain in the Philippines Serving Chicken Barbecue or Chicken Inasal

Currently, there are 445 branches nationwide and with over 10,000 employees system wide.

Cyma

A Greek inspired restaurant which provides the Philippine dining market one of the healthiest and richest cuisine in the world.

CYMA restaurants envision being the most preferred and respected progressive Greek restaurant chain in the south east.

Has 8 branches all over the Philippines.

Eastwood

Location

Location

Analysis/Conclusion: Jollibee and MangInasal belong in the same category (Fastfood),

the only thing that differentiate the two is the menu or the food that they serve. Cyma, on the other hand, is a high end, fine dining restaurant which is totally different from the other two (type of food, ambiance, price)

Since Cyma serves expensive dishes, their customers are usually people from Average to Upper class of the population. Specifically, coming from residential customers, managers, and executives from different companies.

Fastfood chain intentionally make their seats hard, for higher customer turnover.

In fastfood, people just want to eat and always “on the go”. While in Cyma, they want to relax and enjoy their dining experience.

Sources:

www.jollibee.com.ph/ www.manginasal.com/ www.cymarestaurants.com/ http://food.clickthecity.com/b/ux20d26/cy

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