mevo fitness, workout & diet app for weight loss - mobile software marketing · mevo fitness is...
TRANSCRIPT
Mevo�Fitness�is�a�workout�&�diet�app�for�weight�loss�that�acts�like�a�personal�fitness�trainer,�which�helps�users�have�a�healthier,�fitter�and�happier�life.�Picture�having�a�personal�fitness�trainer�24/7�to�guide�you�in�your�workout�and�weight�loss�program.�With�the�help�of�this�mobile�app,�you�can�shed�off�those�extra�pounds�by�using�an�amazingly�fast�and�easy-to-use�calorie�and�workout�tracker.�
THE�CLIENT
n The�objective�was�to�achieve�increased�app�store�visibility�and�increase�the�installs�by�elevating�the�current�keyword�rankings,�plus�attain�new�keyword�rankings.�
n The�client�want�us�to�target�relevant�users�and�boost�app�downloads.
n The�client�wanted�to�achieve�higher�rankings�and�list�the�app�in�the�top�in�all�the�major�app�stores.
n With�15�million�apps�downloaded�every�day,�we�needed�to�generate�significant�search�traffic.
THE�CHALLENGES
Global Technology Solutions PartnerSINCE 1999
Toll�Free�Number:�800-501-6123
THE�IMPLEMENTATION
The�Netsmartz�team�used�different�app�store�intelligence�platforms�to�determine�the�keywords�that�are�already�fruitful�and�rank�for�new�terms�with�high�potential�for�success.�Netsmartz�researched�and�suggested�Mevo�Fitness�to�optimize�their�keyword�selection�by�improving�their�current�keyword�focus�as�well�as�introducing�a�broader�range�of�target�search�terms.�Thus�resulting�in�increased�visibility�translated�to�a�similar�elevation�in�average�installs�per�day.
Nearly�16x�increase�in�installs�for�MevoFitness�made�highest�ROI�and�most�impactful�user�acquisition�activity.
THE�STRATEGY
Netsmartz�achieved�the�results�by�creating�an�optimized�user�acquisition�funnel�with�organic�data.�We�determined�the�relevant�targeted�features�with�the�highest�user�demand�and�maximized�keyword�visibility.�Our�efforts�included:
n Thorough�Keyword�Research�
n Performed�Detailed�App�Review
n Conducted�Competitive�Research�
n Evaluated�Initial�Baseline�Ranking�
n App�Title,�Description�and�Keywords�Optimization
n App�Images�Optimization�and�App�Dashboard�Customization
n Designed�captivating�screenshots
n Performed�Category�and�Market�Analysis
n Assessed�App�Analytics�and�Statistics��
n Utilized�ASO�Tool�Support
n Conducted�a�PR�Blast�and�Created�a�Media�Press�Kit
n App�Submissions�on�500+�App�Review�Sites
n Social�Media�Optimization�for�Both�App�Stores
n Created�a�Single�Link�for�Both�App�Stores
n Created�a�Fully�Functional�Website
n Regularly�Published�Blogs�to�Build�an�Online�Following
n Set�up�Instagram,�Facebook�and�Google+�Pages
n Created�a�YouTube�Channel�and�Shared�Video�Content
Global Technology Solutions PartnerSINCE 1999
Toll�Free�Number:�800-501-6123
Top RankingKeyword Rank
August - 2017Keyword Rank as of
April - 2017
Mevo 1 51
Workout Meal Plans 3 67
Diet Nutrition 5 89
Indian Diet Plan 6 123
Diets for Women 2 170
Calories Tracker 8 180
Diet and Fitness 9 167
Free Calories Counter 2 145
Diet and Exercise Program 1 78
Diet Coach 4 56
Diet Plans 7 78
THE�RESULTn With�over�100,000�downloads�nationwide�and�the�high�level�of�engagement�of�this�app,�daily�installs�have�reached�over�200+.
n The�Mevo�Fitness�app�has�consistently�earned�higher�ratings.
n Since�teaming�with�Netsmartz,�Mevo�Fitness�has�received�a�4.6�Star�Rating�from�users�as�opposed�to�the�3.6�pre-ASO.
n App�store�impressions�have�grown�by�200%.
Install100,000�-�500,000
300+User�Reviews
6000+User�Ratings
Some�of�the�statistics�on�Google�Play:
4.6+Rating
RANKING�ACHIEVEMENTS
Global Technology Solutions PartnerSINCE 1999
Toll�Free�Number:�800-501-6123
SOME�OF�THE�STATISTICS�ON�ITUNES
Customer�Rating
Curent�Versions: 14�Ratings 100000+�DownloadsAll�Versions: 26�Ratings
Global Technology Solutions PartnerSINCE 1999
Toll�Free�Number:�800-501-6123
ABOUT�NETSMARTZ
Who�we�areHeadquartered�in�Rochester,�New�York�and�with�multiple�offices�across�the�globe,�Netsmartz�is�a�CMMi3�&�ISO�9001:2008�certified�company.�Formed�over�17�years�ago,�we�currently�have�over�1000�employees,�a�rich�experience�of�successfully�executing�2000+�projects�and�have�worked�with�small�companies�to�Fortune�1000�clients.
Netsmartz�Global�Delivery�Center,�Chandigarh,�India
Developer
Toll�Free�Number:�800-501-6123
www.netsmartz.com
Like�to�find�out�more�about�our�Digital�Marketing�services?If�you�would�like�to�learn�more�about�how�we�can�help�your�business�thrive�with�Digital�Marketing�and�become�more�profitable,�do�get�in�touch.�We�can�set�up�a�meeting�at�a�time�suitable�for�you.
HQ:�332�Jefferson�Road,�Rochester,�NY�14623,�Phone:�1-585-340-1166
Rochester,�NY�(Headquarters)332�Jefferson�RoadRochester,�NY�14623Phone:�1-585-340-1166
Irvine,CA�(Sales�Office)
200�Spectrum�Center�Dr�Irvine,�CA�92618Toronto�(Sales�Office)545�King�St�W,�ON�M5V�1M1,
Toronto,�Canada�
Phone:�1-647-542-0114
Chandigarh�(Development�Center)Plot�no.�10,�Rajiv�Gandhi�ChandigarhTechnology�Park,�Chandigarh�-�160101Phone:�+91-172-5055200
Mohali�(Digital�Marketing�Center)
T-C-6,�Sector�67,�Mohali�‒�160062,Punjab,�India
Gurgaon�(Development�Center)9th�Floor,�JMD�IT�MegapolisSector�48,�Sohna�RoadGurgaon�-�122001
Oslo�(Sales�Office)Gjekstadveien�363218�Sandefjord,�NorwayPhone:�+47�97653546
Singapore�(Sales�Office)
16�Raffles�Quay,�#33-03�Hong�leongBuilding,�Singapore�048531Phone:�+65-9450-4800
GLOBAL�ADDRESSES
LOS�ANGELES
Toll�Free�Number:�800-501-6123Global Technology Solutions Partner
SINCE 1999
ROCHESTER��������LOS�ANGELES�������TORONTO�������OSLO��������SINGAPORE��������CHANDIGARH�������MOHALI�������GURGAON
Global Technology Solutions PartnerSINCE 1999