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PORTFOLIO MARKETING AND COMMUNICATIONS

Advertising | Branding | Strategy | Multimedia | Signage

ideas illuminated

ideas illuminatedAdvertising | Branding | Design | Strategy | Media

This Portfolio will demonstate all the messages and media we deploy to communicate with the market on behalf of our clients.

This Marketing communications portfolio will show case advertising, direct marketing, branding, packaging, online presence, printed

materials, PR activities, sales presentations, sponsorships, event appearances and more.

This Portfolio has two objectives. One is to show how we created and sustained demand and preference for clients. The other is

how we attempted to shorten the sales cycle.

Introduction

INTR

OD

UCTIO

N


Above The Line (ATL) advertising is where mass media is used to promote brands and reach out to the target consumers. These include conventional media as we know it, television

and radio advertising, print as well as internet. This is communication that is targeted to a wider spread of audience, and is not specific to individual consumers. ATL advertising tries

to reach out to the mass as consumer audience.

Above the line (ATL)


Newspaper Ad Magazine Cover and a double page spread

Street Pole Ad Billboard

1 2 3


Branded Petrol Pumps

Newspaper Strip AdBillboard Campaign


Below the line (BTL) advertising is more one to one, and involves the distribution of pamphlets, handbills, stickers, promotions,

brochures placed at point of sale, on the roads through banners and placards. It could also involve product demos and

samplings at busy places like malls and market places or residential complexes.

Below the line (BTL)


Brochure Pull Ups

Conference Manual


Tent Calendars

Product Brochures

2015 Annual Report


Mad | Sad | GladLet us know 080 A Re Yeng

T h e f u t u r e i s a r o u n d t h e c o r n e r

OUR LAUNCH DATE HAS CHANGED.

OUR DEDICATION HASNT.Sincere apologies for the delay.

Tjo weve missed the bus

Mad | Sad | Glad Let us know 080 A Re Yeng

Our commitment is to deliver aworld class service starting 2015

The future is aroundthe corner

www.areyengtshwane.co.za

Mad | Sad | Gladlet us know 080 A Re Yeng

www.areyengtshwane.co.za

Tjo weve missed the bus Our commitment is to deliver a world

class service starting 2015

The future is around the corner

Posters

Email Signature


DIGITAL Internet marketing and advertising techniques, such as search engine

optimization (SEO), search engine marketing (SEM) and link building. It also extends to non-Internet channels that provide

digital media, such as mobile phones (both SMS and MMS), callback and on-hold mobile ring tones, social media marketing, display advertising, ebooks, optical disks

and games, and any other form of digital media.


Online banners

1 2

3 4


Online banners New Workerslife Website

1 2 3


Areyeng Mobile App

Areyeng Social Media Areyeng Jingle Competition

1 2 3

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Documents