sehatku media profile

SEHATKU MEDIA PROFILEMedia Sehat Indonesiaku

Agenda MeetingMengenal Media Sehat Indonesiaku

1. Why Sehatku?

2. Our Vision

3. Our Mission

4. Tahapan kegiatan

5. Commercial Pages & Theme Sponsorship

6. Ads Pricing

7. Pick-Up Points

Media Sehatku All Rights Reserved 2012. CONFIDENTIAL - For Internal Use only.

Why Sehatku?Indonesia Increasing Health Problem

1. Increasing Number of Cancer Patient TOP 10 CANCER CASES (Breast Cancer – Cervical Cancer – Colorectal – Lung Cancer –Nasopharyngeal – Leukemia – Lymphoma – Prostate Cancer – Renal – Pediatric – Skin Cancer)

One out of 10 women may suffer from Breast Cancer Every hour, one women died because of Cervical Cancer

2. Today, there are 25 millions carriers of Hepatitis B & C, which lead to chronic liver diseases that cause Fibrosis and Liver Cancer

3. Economic Problem, ongoing treatments are expensive and can impose a considerable financial burden.


ASEAN Cost in Oncology from George Institute in 2008 stated that this problem caused ASEAN Countries to lose 7.5 million DALYs (Ukuran Hilangnya hidup karena ketidakmampuan beraktifitas hingga kematian dini karena sakit)

Our Vision

Terpercaya dalam artian Media Sehat Indonesiaku menyediakan berita keseha-tan yang terbaru dan didapat dari narasumber dan konsultan ahli medis lokal maupun internasional.

Terkenal dalam artian Media Sehat Indonesiaku dikemas dengan desain yang menarik dan dikemas dengan bahasa yang lugas sehingga dapat dibaca oleh semua kalangan.

Terjangkau dalam artian Media Sehat Indonesiaku adalah FREE MAGAZINE dan dapat diakses dengan mudah melalui Print Media, Digital Media dan Online Media

Visi Menjadi bacaan Terpopuler di bidang Kesehatan khususnya Kanker dan Liver GI di Indonesia

Trusted . Popular . Affordable


Our Mission

Misi Media SehatkuOptimalisasi Media Publikasi

Print Media (Free Magazine), On-line,

Blog, Social Media (Facebook & Twitter),

Website, Radio & Elektronik1.

Community Based Edu-Event

2.Menyelenggarakan Event Kesehatan

perihal informasi Pola Hidup Sehat,

Pencegahan dan Deteksi Dini

Patient-Doctors Family Gathering

3.Dengan Upaya Promotif, Preventif dan

mempererat jejaring demi perluasan

informasi Pola Hidup Sehat, Pencegahan

dan Deteksi Dini


Dengan Visi seperti itu, maka Misi Majalah Gratis SEHATKU (Sehat Indonesiaku) membantu penyebaran informasi kesehatan, khususnya perihal penyakit Kanker & Liver Gastro Intestinal dengan bahasa populer dan mudah dipahami masyarakat dengan Narasumber para ahli kedokteran, spesialis di bidangnya.

Narasumber ada sejumlah 58 (lima puluh delapan), yaitu beberapa ahli kedokteran dari seluruh propinsi utama di Indonesia.

Trusted . Popular . Affordable


Target MarketSegmentation, Target & Positioning


GENDER

AGE

SOCIAL ECONOMY

Sehatku is made for both Indonesian male and female readers, with more exposure on female issues.

They who live in social economy status A & B, but we also target everyone else in status C

Young and Adult readers, starting from 21 years and above. Individual with active lifestyle, college/graduate students and family.

Tahapan Kegiatan Media SehatkuSehat Indonesiaku


On-Line & Digital Media Well Documented

Website, Magazine dalam Bahasa Indonesia yang mudah dipahami masyarakat dan disertai kolom resume dalam Bahasa Inggris.

Blog, Rangkuman Pelbagai sumber informasi dan Liputan Wawancara & event Kesehatan, baik Lokal maupun Internasional.

Digital, Dapat diakses dengan mudah di Ipad, Samsung Tab dan Tablet lainnya. Kapan saja dan Dimana saja.

Didokumentasikan dalam Library Media Sehatku, baik: Video, CD, Audio dan Foto maupun Script Wawancara dengan Narasumber

1.

2.

3.

Sehatku On-line MediaData driven diagram – August to October 2012


MAY OCTOBERSEPTEMBERAUGUSTJULYJUNE

1 2 34

5

12.721 Readers

8336 Readers

As you can see, There’s a steady Increase in the numbers of Blog Sehatku readers each month

Jum

lah

Pem

baca

Blo

g Ti

ap B

ulan

Sehatku Content


SEHATKU Headlines Innovative News in the field of Cancer (Research / Medicine / Medical News)

SEHATKU Cover StoryA profile of chosen person (s) or medical organization, Interview with medical expert and Cancer Survivor (Inspiring Story)

SEHATKU Cancer StatisticCancer Statistic in Indonesia

SEHATKU Ask The DoctorsProviding Consultation with Medical Specialist

SEHATKU Events CoverageInformation about medical events that we cover quarterly and list of events

SEHATKU Lifestyle & EntertainmentHealthy lifestyle & Food Tips that you can incor-porate into your daily life to promote your well-being and cancer prevention, Artist Opinion about Cancer Topics, Cancer-related Myths, Cancer Movies Review, Sexology Column with Medical Expert & Tourism Destination Review

SEHATKU Doctor & Hospital ListMedical Directory in Jakarta, Indonesia

Sehatku Print MediaCommercial Pages


26.5cm

18.5cm

Specification:

Art Carton, Laminating Doff Cover52 Pages, Matt Paper 120 gsm

Detailed Commercial Pages

Full Page : 18,5 x 26,5 cm1/2 Page : 18,5 x 13,25 cm1/4 Page : 9,25 x 13,25 cmFull Spread : 37 x 26,5 cm

Sehatku Print MediaAds Placement


Double Spread (Inside) – 37 cm x 26,5 cm Rp. 40.000.000,-

Inside Front Cover Rp. 30.000.000,-

Inside Back Cover Rp. 25.000.000,-

Full Page Rp. 20.000.000,-

Half Page (1/2) Rp. 15.000.000,-

Quarter Page (1/4) Rp. 7.500.000,-

FULL PAGE DOUBLE SPREAD

HALF PAGE QUATER PAGE

Sehatku Print MediaAds Placement


Quote Box Rp. 5.000.000,-

Plastic Cover Rp. 10.000.000,-

Sehatku juga menyediakan opsi ads placement berupa Quote Box, yang berukuran lebih kecil dari quarter page, dan bisa diselipkan di berbagai kolom majalah.

Ads Placement berupa Plastic Cover Perusahaan anda juga dapat membantu waktu kegiatan marketing perusahaan sehingga menjadi lebih flexible tanpa harus mengikuti kalendar publikasi majalah Sehatku.

Third Page (vertical)59mm x 250mm

Third Page (horizontal)185mm x 83mm

Quarter Page (special)122mm x 90mm

Quarter Page (horizontal)185mm x 60mm

Quarter Page (vertical)90mm x 125mm

Sehatku Print MediaAdvertorial


1 Page Advertorial Rp. 20.000.000,-





Advertorial Placement

Sehatku prints 5,000 copies quarterly, and has a mixed distribution strategy, including medical and lifestyle areas in Jakarta such as Hospitals, Clinics, Malls, Vegetarian Restau-rants, and Business areas such as Airport Lounge and Medical Association’s center.

Sehatku Print MediaPick-Up Points


Hospitals

RSK Dharmais, MRCCC Siloam Semanggi, RS Pondok Indah, RS Bintaro International, Eka Hospital, Omni Hospital, Premier Jatinegara Hospital, Siloam Kebon Jeruk, Mayapada Hospital Lebak Bulus, Mayapada Tangerang, RS Pertamina, Siloam Lippo Village, RS Gading Pluit, Siloam Lippo Cikarang, RS Kedoya, RS Medistra, RS Pantai Indah Kapuk, RS Pluit, MMC, RS Mitra Kemayoran

Healthy & Vegetarian RestaurantsSmoked Crab, Heavenly Blush, Sour Sally, Red Mango, Calais Bubble Tea Shop Kelapa Gading, Calais Karawaci, Calais Central Park, Calais Taman Anggrek, Calais Kuningan City, Bakerzin Coffee Shop, Olala Cafe RS Medistra, Healthy Choice, Loving Heart, Warung Daun, Loving Hut, Padmanadi, King of Thai, Komala’s India Restaurant, Pizza Herbal

Business Areas & Lifestyle CentersSapphire Airport Lounge, Garuda Airport Lounge, Martha Tilaar Spa, Gaya Spa, Baby Jumper Gym, Klinik Info Gracia Estetika, Perfect Beauty Clinic, Erha Clinic


THANK YOU

sehatku media profile

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